Audience Segmentation and Targeting Using Search Behaviour
Analytics

Audience Segmentation and Targeting Using Search Behaviour

13y Hari Shankar

Audience Segmentation and Targeting Using Search B...

A step-by-step approach to segment and target your audience using search data. Read More...

View article
Revisiting the Funnel – A Practical Application
Analytics

Revisiting the Funnel – A Practical Application

13y Hari Shankar

Revisiting the Funnel – A Practical Application

Applying the funnel to an American airline that uses paid search to drive demand to its booking engine across Asia. Read More...

View article
Using Conversion Funnel to Analyse Digital Campaign Effectiveness
Analytics

Using Conversion Funnel to Analyse Digital Campaign Effectiveness

13y Hari Shankar

Using Conversion Funnel to Analyse Digital Campaig...

An approach for marketers to track, measure, and analyse their visitors' journeys. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Impact of Tactical Promotions on Search
Analytics

Impact of Tactical Promotions on Search

13y Hari Shankar

Impact of Tactical Promotions on Search

These are the factors you need to consider to drive conversion for your tactical promotions during the festive season. Read More...

View article
Should Marketers Bid on One's Own Brand Terms?
Analytics

Should Marketers Bid on One's Own Brand Terms?

13y Hari Shankar

Should Marketers Bid on One's Own Brand Terms?

Even if your brand has excellent recall and equity, here are other factors you must consider. Read More...

View article
The Road to Brand From Non Brand – An SEM Perspective
Analytics

The Road to Brand From Non Brand – An SEM Perspective

13y Hari Shankar

The Road to Brand From Non Brand – An SEM Perspect...

The case for brand bidding and applying a generic brand search strategy using the airlines sector as an example. Read More...

View article