Ten social media marketing tactics that don't rely on Facebook fans.
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How do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive?
These constant marketing truths and tactics should be kept in mind when designing and implementing social programs.
A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it.
A closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program.