No. 7 Most Read Article of 2013: You Don't Need a Million Fans!

Social No. 7 Most Read Article of 2013: You Don't Need a Million Fans!

8y Harry Gold

No. 7 Most Read Article of 2013: You Don't Need a ...

Ten social media marketing tactics that don't rely on Facebook fans. Read More...

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Encouraging 7 Core Social Media Marketing Behaviors

Social Encouraging 7 Core Social Media Marketing Behaviors

8y Harry Gold

Encouraging 7 Core Social Media Marketing Behavior...

How do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive? Read More...

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5 Marketing Rules for Better Social Branding

Social 5 Marketing Rules for Better Social Branding

8y Harry Gold

5 Marketing Rules for Better Social Branding

These constant marketing truths and tactics should be kept in mind when designing and implementing social programs. Read More...

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Creating a Brand Drumbeat in Social Media

Social Creating a Brand Drumbeat in Social Media

8y Harry Gold

Creating a Brand Drumbeat in Social Media

A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from devia...

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7 Tactics for Social Lead Generation

Social 7 Tactics for Social Lead Generation

9y Harry Gold

7 Tactics for Social Lead Generation

A closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Read More...

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Social Success via Search

Social Social Success via Search

9y Harry Gold

Social Success via Search

One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic se...

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14 Ways to Link Social and SEO

Social 14 Ways to Link Social and SEO

9y Harry Gold

14 Ways to Link Social and SEO

Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Read More...

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Viral Spikes: The Power of the Share

Social Viral Spikes: The Power of the Share

9y Harry Gold

Viral Spikes: The Power of the Share

How many marketing tactics and programs have you constructed around encouraging social shares? Read More...

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10 Social Media Marketing New Year's Resolutions

Social 10 Social Media Marketing New Year's Resolutions

9y Harry Gold

10 Social Media Marketing New Year's Resolutions

Select a few key areas to either do better in or to start to be active in for your social media marketing program this year. Read More...

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14 Social Media ROI Metrics You Can Use Right Now!

Social 14 Social Media ROI Metrics You Can Use Right Now!

9y Harry Gold

14 Social Media ROI Metrics You Can Use Right Now!

The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Read More...

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Questions to Ask Your Clients

Social Questions to Ask Your Clients

9y Harry Gold

Questions to Ask Your Clients

Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with. Read...

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Facebook: What Are You Waiting for?

Social Facebook: What Are You Waiting for?

9y Harry Gold

Facebook: What Are You Waiting for?

It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team aga...

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7 Tips to Humanize Your Brand via Social Channels

Social 7 Tips to Humanize Your Brand via Social Channels

9y Harry Gold

7 Tips to Humanize Your Brand via Social Channels

Think of your social channels as business dinners – yes, you’ll talk a little business, but you’ll talk about your personal lives as well. You’re ther...

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What a Facebook Ad Network Might Look Like

Social What a Facebook Ad Network Might Look Like

9y Harry Gold

What a Facebook Ad Network Might Look Like

When is it coming and what will Facebook utilize for targeting? Read More...

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Socializing Thought Leadership

Social Socializing Thought Leadership

10y Harry Gold

Socializing Thought Leadership

Making your thought leadership materials go viral. Read More...

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Social Media Marketing and the Brand Embrace

Social Social Media Marketing and the Brand Embrace

10y Harry Gold

Social Media Marketing and the Brand Embrace

A well-executed brand embrace strategy turns prospects into customers, customers into brand loyalists, and loyalists into advocates. Read More...

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27 LinkedIn Social Media Marketing Tactics

Social 27 LinkedIn Social Media Marketing Tactics

10y Harry Gold

27 LinkedIn Social Media Marketing Tactics

A list of free and paid marketing and media opportunities on LinkedIn. Read More...

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Talking About This and Facebook Viral Reach

Social Talking About This and Facebook Viral Reach

10y Harry Gold

Talking About This and Facebook Viral Reach

How fans amplify reach via engagement. Read More...

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And Then What…Becoming a Marketing Engineer in 2012

Media And Then What…Becoming a Marketing Engineer in 2012

10y Harry Gold

And Then What…Becoming a Marketing Engineer in 201...

If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that. Read More...

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Social Media + Search Marketing + Online Media = Success

Media Social Media + Search Marketing + Online Media = Success

10y Harry Gold

Social Media + Search Marketing + Online Media = S...

Seven ways to integrate these channels and blur the lines between disciplines. Read More...

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4 Questions for Media Success

Media 4 Questions for Media Success

10y Harry Gold

4 Questions for Media Success

Building a comprehensive media strategy. Read More

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10 Tips for Building Fans via Facebook Advertising

Media 10 Tips for Building Fans via Facebook Advertising

10y Harry Gold

10 Tips for Building Fans via Facebook Advertising

What are the interests and demographics of the people who already love your brand? Read More...

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Bookmarking Banner Ads With AdKeeper

Media Bookmarking Banner Ads With AdKeeper

10y Harry Gold

Bookmarking Banner Ads With AdKeeper

Will a tool encourage consumers to save, share, click, and engage with ads? Read More...

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Lessons From a Real-Life 'Mad Woman'

Media Lessons From a Real-Life 'Mad Woman'

10y Harry Gold

Lessons From a Real-Life 'Mad Woman'

Wisdom from advertising legend Jane Maas. Read More

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Social Media + Search Marketing + Online Media = Success

Media Social Media + Search Marketing + Online Media = Success

10y Harry Gold

Social Media + Search Marketing + Online Media = S...

Focusing on just one area limits your ability to create synergy between these three channels. Read More...

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Dell Defines Social Media ROI: An Interview With Rishi Dave

Media Dell Defines Social Media ROI: An Interview With Rishi Dave

10y Harry Gold

Dell Defines Social Media ROI: An Interview With R...

Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Read More...

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Social Media Marketing at Dell: An Interview With Rishi Dave

Media Social Media Marketing at Dell: An Interview With Rishi Dave

10y Harry Gold

Social Media Marketing at Dell: An Interview With ...

Insights on tech and B2B social media marketing from an expert. First in a two-part series. Read More...

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