One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
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Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently.
How many marketing tactics and programs have you constructed around encouraging social shares?
Select a few key areas to either do better in or to start to be active in for your social media marketing program this year.
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.