Thinking Beyond the 'Like'
Media

Thinking Beyond the 'Like'

13y Harry Gold

Thinking Beyond the 'Like'

10 tips for engaging and retaining your Facebook fans. Read More...

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4 Questions for Agency Success
Media

4 Questions for Agency Success

13y Harry Gold

4 Questions for Agency Success

Agency project managers, account executives, and media planners should ask these four questions every day when working in client management. Read More...

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Cookies, Fans, Opt-Ins, and Followers in Brand Embrace
Media

Cookies, Fans, Opt-Ins, and Followers in Brand Embrace

13y Harry Gold

Cookies, Fans, Opt-Ins, and Followers in Brand Emb...

Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Read More...

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Abandon the Campaign and Embrace the Channel
Media

Abandon the Campaign and Embrace the Channel

13y Harry Gold

Abandon the Campaign and Embrace the Channel

To be agile and responsive, companies need to abandon the notion of campaigns and embrace the concept of channels. Here are five rules for managing a...

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Search + Retargeting = Brand Embrace
Media

Search + Retargeting = Brand Embrace

13y Harry Gold

Search + Retargeting = Brand Embrace

How to get value from consumers who don't convert from paid search. Read More...

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What's the Deal? Groupon for Hamburger Helper
Media

What's the Deal? Groupon for Hamburger Helper

13y Harry Gold

What's the Deal? Groupon for Hamburger Helper

Social couponing is exploding. How can you make it work for your brand? Read More...

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How Twitter Makes Money
Media

How Twitter Makes Money

13y Harry Gold

How Twitter Makes Money

A look at Twitter's advertising opportunities. Read More

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Drive, Capture, Convert, Optimize
Media

Drive, Capture, Convert, Optimize

13y Harry Gold

Drive, Capture, Convert, Optimize

Four steps of engagement and ROI for media planning. Read More...

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Social Media Benchmarking Q&A
Media

Social Media Benchmarking Q&A

13y Harry Gold

Social Media Benchmarking Q&A

Four questions and answers that will help you find out the benchmark metrics for budgeting a social media initiative and the staffing needs. Read More...

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There Are No Standard Answers for Unique Situations
Media

There Are No Standard Answers for Unique Situations

13y Harry Gold

There Are No Standard Answers for Unique Situation...

Instead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Read More...

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TrueView - YouTube Pilots Video Pre-Roll Ads
Media

TrueView - YouTube Pilots Video Pre-Roll Ads

13y Harry Gold

TrueView - YouTube Pilots Video Pre-Roll Ads

Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Read More...

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Ignore Industry Standards - Only You Can Gauge Success
Media

Ignore Industry Standards - Only You Can Gauge Success

13y Harry Gold

Ignore Industry Standards - Only You Can Gauge Suc...

An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of suc...

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Blurry Lines in 2011: Social + Search + Media
Media

Blurry Lines in 2011: Social + Search + Media

13y Harry Gold

Blurry Lines in 2011: Social + Search + Media

Four tactical opportunities marketers can apply to blend social, search, and display. Read More...

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Sparking Conversions: 10 Easy Calls to Action
Media

Sparking Conversions: 10 Easy Calls to Action

13y Harry Gold

Sparking Conversions: 10 Easy Calls to Action

Start by answering these questions for your consumers: How are you going to help me? What do you have for me right now? Read More...

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Create a Media Plan and an Engagement Plan
Media

Create a Media Plan and an Engagement Plan

13y Harry Gold

Create a Media Plan and an Engagement Plan

Consider these 10 approaches for creating online ads that will engage people with your brand. Read More...

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How Groupon Makes Hundreds of Millions
Media

How Groupon Makes Hundreds of Millions

13y Harry Gold

How Groupon Makes Hundreds of Millions

An examination of the social couponing revenue model. Read More...

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Set Up Your New LinkedIn Company Page
Media

Set Up Your New LinkedIn Company Page

13y Harry Gold

Set Up Your New LinkedIn Company Page

With LinkedIn's new Company Pages, the social network will better serve businesses and individuals. Here's how. Read More...

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Is It Really Facebook vs. Google?
Media

Is It Really Facebook vs. Google?

13y Harry Gold

Is It Really Facebook vs. Google?

Marketers who think Facebook threatens Google are missing the big picture. Read More...

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Five Tips for Showing the Love to Your Media Reps
Media

Five Tips for Showing the Love to Your Media Reps

14y Harry Gold

Five Tips for Showing the Love to Your Media Reps

It's important that while you are negotiating with reps on price, that you are doing it in the spirit of partnership. Read More...

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4 Technologies and Trends Online Marketers Need to Know
Media

4 Technologies and Trends Online Marketers Need to Know

14y Harry Gold

4 Technologies and Trends Online Marketers Need to...

You may think you know all about social media, mobile, Web TV, and ad exchanges, but do you really? Read More...

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Facebook Ad Network - Is It Coming?
Media

Facebook Ad Network - Is It Coming?

14y Harry Gold

Facebook Ad Network - Is It Coming?

Exploring new Facebook possibilities – unprecedented targeting to a massive audience and a new ad network layered over the social graph. Read More...

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Social Media Engagement Optimization and ROI
Media

Social Media Engagement Optimization and ROI

14y Harry Gold

Social Media Engagement Optimization and ROI

Applying media-style performance optimization to social media marketing. Read More...

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The Power of Engagement - 8 Ideas You Can Add To
Media

The Power of Engagement - 8 Ideas You Can Add To

14y Harry Gold

The Power of Engagement - 8 Ideas You Can Add To

Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports. R...

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Thinking Beyond the Banner
Media

Thinking Beyond the Banner

14y Harry Gold

Thinking Beyond the Banner

Four engagement path creative units and nine alternative placements to add to your media plan. Read More...

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Optimizing Creative: Testing Benefits and Offers
Media

Optimizing Creative: Testing Benefits and Offers

14y Harry Gold

Optimizing Creative: Testing Benefits and Offers

How can you get your message in front of the right audience? Read More...

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8 Interesting Media Offerings on LinkedIn
Media

8 Interesting Media Offerings on LinkedIn

14y Harry Gold

8 Interesting Media Offerings on LinkedIn

While Facebook and Twitter get all the buzz, LinkedIn offers these opportunities for media planners and buyers. Read More...

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Online Media Tracking Methodology for Social Media
Media

Online Media Tracking Methodology for Social Media

14y Harry Gold

Online Media Tracking Methodology for Social Media

Meaningful metrics for tracking the performance of a social media program fall into these three categories. Read More...

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