Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with.
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It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team against it.
Think of your social channels as business dinners – yes, you’ll talk a little business, but you’ll talk about your personal lives as well. You’re there to get to know your clients (or customers) on a personal level.
When is it coming and what will Facebook utilize for targeting?
Making your thought leadership materials go viral.