Social Media Marketing's New Currency: Likes (the Upside)
Media

Social Media Marketing's New Currency: Likes (the Upside)

14y Harry Gold

Social Media Marketing's New Currency: Likes (the ...

The upsides for marketers of "Likes" replacing "Fans" on Facebook and the next steps that should be taken. Read More...

View article
Social Media Marketing's New Currency: Likes (Formerly Fans)
Media

Social Media Marketing's New Currency: Likes (Formerly Fans)

14y Harry Gold

Social Media Marketing's New Currency: Likes (Form...

What replacing "Fans" with "Likes" on Facebook means for social media marketers. Read More...

View article
Include Free Media in Your Online Media Plan
Media

Include Free Media in Your Online Media Plan

14y Harry Gold

Include Free Media in Your Online Media Plan

Free placements and tactics are gaining an ever-larger share of the marketing mix. Here are 13 things you can do to add more octane to your media camp...

View article
Get the latest analysis and reports delivered to your inbox daily
Digital Asset Optimization: Social Media Meets SEO
Conference Coverage

Digital Asset Optimization: Social Media Meets SEO

14y Harry Gold

Digital Asset Optimization: Social Media Meets SEO

Cover three bases with one program: site SEO, digital asset optimization, and social media marketing. Read More...

View article
7 Easy ROI Metrics for Social Media Marketing
Media

7 Easy ROI Metrics for Social Media Marketing

14y Harry Gold

7 Easy ROI Metrics for Social Media Marketing

What are you getting back from your social media efforts? Here are some ways to find out. Read More...

View article
Turning One Ad Impression Into Ten
Media

Turning One Ad Impression Into Ten

14y Harry Gold

Turning One Ad Impression Into Ten

Ten tactics to increase the number of ad impressions delivered for little or no additional cost. Read More...

View article
Interactive TV Ads: Real-Life Examples
Media

Interactive TV Ads: Real-Life Examples

14y Harry Gold

Interactive TV Ads: Real-Life Examples

Brands have taken steps to combine interactive television with advertising, games, and even e-commerce. Second in a series. Read More...

View article
When TV and the Internet Converge
Media

When TV and the Internet Converge

14y Harry Gold

When TV and the Internet Converge

Cable and satellite television services are starting to build upon the targeting and functionality of the Internet. What will this mean for marketers?...

View article
Great Free Media Planning Tools
Media

Great Free Media Planning Tools

14y Harry Gold

Great Free Media Planning Tools

Tools and tactics for researching niche audiences. Read More...

View article
Hypertargeting Registered Users
Media

Hypertargeting Registered Users

14y Harry Gold

Hypertargeting Registered Users

The universe of hypertargeting opportunities is bigger than ever and promises to continue to grow. Read More...

View article
Four Dimensions of Online Media
Media

Four Dimensions of Online Media

14y Harry Gold

Four Dimensions of Online Media

Maximize value and customer impact with targeting, compensation, ad units, and metrics. Read More...

View article
Predictive Modeling and Display Ads
Media

Predictive Modeling and Display Ads

14y Harry Gold

Predictive Modeling and Display Ads

How to create a predictive modeling table to calculate the most to pay for a CPM or click in the online display ad channel. Read More...

View article
Clients: Tell Us What Your Budget Is!
Media

Clients: Tell Us What Your Budget Is!

15y Harry Gold

Clients: Tell Us What Your Budget Is!

Without knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot...

View article
Eight Ways Twitter Could Make Big Money
Media

Eight Ways Twitter Could Make Big Money

15y Harry Gold

Eight Ways Twitter Could Make Big Money

Twitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. ...

View article
Seven Value-Add Ad Placements to Consider
Media

Seven Value-Add Ad Placements to Consider

15y Harry Gold

Seven Value-Add Ad Placements to Consider

Consider these approaches to supplement pricey premium ad buys. Read More...

View article
11 Things to Measure Besides Clicks and Conversions
Media

11 Things to Measure Besides Clicks and Conversions

15y Harry Gold

11 Things to Measure Besides Clicks and Conversion...

Online branding doesn't just drive impressions. Eleven metrics for measuring brand engagement. Read More...

View article
25 Ways to Make Friends, Fans, and Followers
Media

25 Ways to Make Friends, Fans, and Followers

15y Harry Gold

25 Ways to Make Friends, Fans, and Followers

How the brands can tap the social Web to connect with customers and prospects. Read More...

View article
Research Tips for Landing a First Online Media Job
Media

Research Tips for Landing a First Online Media Job

15y Harry Gold

Research Tips for Landing a First Online Media Job

If you're just entering the media buying space, there's a lot to learn. These lists will help you get started. Read More...

View article
Socially Enabled Ads: An Update
Media

Socially Enabled Ads: An Update

15y Harry Gold

Socially Enabled Ads: An Update

A look at the latest ad units from Facebook, YouTube, Google, and in widgets. Read More...

View article
Ten Ways to Strengthen Relations With Your Media Reps
Media

Ten Ways to Strengthen Relations With Your Media Reps

15y Harry Gold

Ten Ways to Strengthen Relations With Your Media R...

Media reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love. Read More...

View article
A New Pricing System for Online
Media

A New Pricing System for Online

15y Harry Gold

A New Pricing System for Online

An approach lets an advertiser pay a lower effective price for ads that consumers connect to more. Read More...

View article
Eight Things You Need to Manage Social Media
Media

Eight Things You Need to Manage Social Media

15y Harry Gold

Eight Things You Need to Manage Social Media

Only pure-play online marketing firms can manage social media. Read More...

View article
Six Tips to Get Prospects to Click
Media

Six Tips to Get Prospects to Click

15y Harry Gold

Six Tips to Get Prospects to Click

Keep your prospects from going to China to get to California by offering a more direct route. Read More...

View article
Mind-Blowing Facebook Stats and What to Do With Them
Media

Mind-Blowing Facebook Stats and What to Do With Them

15y Harry Gold

Mind-Blowing Facebook Stats and What to Do With Th...

Facebook now has over 200 million users. Who are they, and what should you do about them? Read More...

View article
Social Media Integration Tips from SES NY
Media

Social Media Integration Tips from SES NY

15y Harry Gold

Social Media Integration Tips from SES NY

Tips and best practices for integrating all the elements of search, social, online media, and Web site technology. Read More...

View article
Common Tracking Issues and How to Address Them
Media

Common Tracking Issues and How to Address Them

15y Harry Gold

Common Tracking Issues and How to Address Them

How to avoid double counting conversions on your site, and how long-term cookies can help you deliver customers. Second of a two-part series. Read Mor...

View article
View-Through Conversions Are Not Conversions
Media

View-Through Conversions Are Not Conversions

15y Harry Gold

View-Through Conversions Are Not Conversions

A look at common tracking issues and how to address them. First in a two-part series. Read More...

View article