Online Advertising for B2B
Media

Online Advertising for B2B

15y Harry Gold

Online Advertising for B2B

Six ways to target people by job title or function. Read More

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Best Practices for Google Content Targeting
Media

Best Practices for Google Content Targeting

15y Harry Gold

Best Practices for Google Content Targeting

Strategies for media planners to make best use of Google's content targeting. Read More...

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Socializing Your Banners With Chiclets
Media

Socializing Your Banners With Chiclets

15y Harry Gold

Socializing Your Banners With Chiclets

A social media application holds promise for online display advertising. Read More...

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Online Media Stats That Make Me Feel Great About '09!
Media

Online Media Stats That Make Me Feel Great About '09!

15y Harry Gold

Online Media Stats That Make Me Feel Great About '...

Why online marketing should defy expectations in the coming year. Read More...

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Branding or Connecting: How About Both?
Media

Branding or Connecting: How About Both?

15y Harry Gold

Branding or Connecting: How About Both?

Tips and examples for using social media platforms for creating brand connections. Read More...

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An Interview With a Cost-Per-Lead Expert
Media

An Interview With a Cost-Per-Lead Expert

15y Harry Gold

An Interview With a Cost-Per-Lead Expert

An online marketing firm's director discusses how to get started with a performance-based media buy. Read More...

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Ten Tips for Negotiating With Media Vendors
Media

Ten Tips for Negotiating With Media Vendors

15y Harry Gold

Ten Tips for Negotiating With Media Vendors

Media planners should forge relationships with media reps. Here's how. Read More...

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Twitter Tweets from the Google/TechTarget B2B Roadshow
Media

Twitter Tweets from the Google/TechTarget B2B Roadshow

15y Harry Gold

Twitter Tweets from the Google/TechTarget B2B Road...

A look at how information technology professionals use search when making a purchase. Read More...

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Six Crucial Banner Tips From the Media Guy
Media

Six Crucial Banner Tips From the Media Guy

15y Harry Gold

Six Crucial Banner Tips From the Media Guy

Lesson number one: don't serve a sit-down dinner for someone who only has time for a coffee break. Read More...

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Getting Savvy With Appssavvy: Measuring Success
Media

Getting Savvy With Appssavvy: Measuring Success

16y Harry Gold

Getting Savvy With Appssavvy: Measuring Success

The CEO of an ad network of social applications discusses CPMs, adoption numbers, and other metrics. Second in a two-part series Read More...

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Getting Savvy With Appssavvy: Application Advertising
Media

Getting Savvy With Appssavvy: Application Advertising

16y Harry Gold

Getting Savvy With Appssavvy: Application Advertis...

A look at how some brands are using application advertising. First in a two-part series. Read More...

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Social Networking With Citizen Sports
Media

Social Networking With Citizen Sports

16y Harry Gold

Social Networking With Citizen Sports

A startup offers brands an opportunity to reach sports fans on Facebook and other social networks. Read More...

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Ten Things to Do Besides Banners
Media

Ten Things to Do Besides Banners

16y Harry Gold

Ten Things to Do Besides Banners

Need to pay attention to clicks and action rates? Here are some approaches to consider. Read More...

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Seven Ways to Advertise on Facebook
Media

Seven Ways to Advertise on Facebook

16y Harry Gold

Seven Ways to Advertise on Facebook

A media planner's guide to paid advertising opportunities on the social media network. Read More...

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How to Optimize an Ad Campaign on the Fly
Media

How to Optimize an Ad Campaign on the Fly

16y Harry Gold

How to Optimize an Ad Campaign on the Fly

Tips for making real-time decisions -- and getting personal with your campaign and its team. Read More...

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Seven Google Tools to Manage Media Campaigns
Media

Seven Google Tools to Manage Media Campaigns

16y Harry Gold

Seven Google Tools to Manage Media Campaigns

Features in Google's interface help with both online and offline marketing and advertising campaigns. Read More...

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Anatomy of a Great Online Media Plan
Media

Anatomy of a Great Online Media Plan

16y Harry Gold

Anatomy of a Great Online Media Plan

Beef up your online media plan presentation, and remind your clients why they hired you. Sixteen items to add to your presentation. Read More...

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Launching Multicultural Media Campaigns
Media

Launching Multicultural Media Campaigns

16y Harry Gold

Launching Multicultural Media Campaigns

Best practices for planning a multicultural campaign to reach emerging ethnic groups in the United States. Read More...

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A Primer on Social Media Marketing Components and Tactics
Media

A Primer on Social Media Marketing Components and Tactics

16y Harry Gold

A Primer on Social Media Marketing Components and ...

How profiles, channels, widgets, chicklets, crowdsourcing, and more can fit into your marketing plan. Read More...

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How a Social Media Campaign Fits into a B2B Media Plan
Media

How a Social Media Campaign Fits into a B2B Media Plan

16y Harry Gold

How a Social Media Campaign Fits into a B2B Media ...

The nuts and bolts of using social networking sites for targeting opportunities. Read More...

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Listen to Your Enemy
Media

Listen to Your Enemy

16y Harry Gold

Listen to Your Enemy

What you can learn from the other media agency. Read More

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Tips for Marketing on the Social Web
Media

Tips for Marketing on the Social Web

16y Harry Gold

Tips for Marketing on the Social Web

Once you develop friends and fans, don't give them the cold shoulder. Read More...

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Boosting Your Media Buy's Performance
Media

Boosting Your Media Buy's Performance

16y Harry Gold

Boosting Your Media Buy's Performance

Tips and best practices for better banners. Read More...

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Seven Ways to Boost Campaign Performance
Media

Seven Ways to Boost Campaign Performance

16y Harry Gold

Seven Ways to Boost Campaign Performance

Don't shy away from the little placements that can make a big difference. Here's where to begin. Read More...

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Mapping the Complete Path to Success
Media

Mapping the Complete Path to Success

16y Harry Gold

Mapping the Complete Path to Success

You cannot measure a campaign's success on clicks and actions if the creative doesn't give people a reason to click or convert. Read More...

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Preparing an RFP for Interactive Media Buying
Media

Preparing an RFP for Interactive Media Buying

16y Harry Gold

Preparing an RFP for Interactive Media Buying

An RFP can help reps understand your campaign's goals and success metrics. Read More...

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Playing the Game With Mom
Media

Playing the Game With Mom

16y Harry Gold

Playing the Game With Mom

In-game advertising for the other online gamer audience. Read More...

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