Remote Control as Mouse: TV and Web Integration
Media

Remote Control as Mouse: TV and Web Integration

16y Harry Gold

Remote Control as Mouse: TV and Web Integration

Interactive TV spots are no distant reality. They're here. Now. Read More...

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Playing the Game, Part 2
Media

Playing the Game, Part 2

16y Harry Gold

Playing the Game, Part 2

Massive CEO Cory Van Arsdale discusses marketers excelling at advertising in online games and adopting other best practices. Last in a two-part series...

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Playing the Game, Part 1
Media

Playing the Game, Part 1

16y Harry Gold

Playing the Game, Part 1

An interview with Massive CEO Cory Van Arsdale about in-game advertising. First in a two-part series. Read More...

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What Bubble?
Media

What Bubble?

16y Harry Gold

What Bubble?

Why the second coming will be different for online and disastrous for print. Read More...

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Marketing With Podcasts, Part 3
Media

Marketing With Podcasts, Part 3

16y Harry Gold

Marketing With Podcasts, Part 3

Podcasting guru Mark McCrery continues with his outline of advertising and sponsorship opportunities available for marketers. Last in a series. Read M...

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Marketing With Podcasts, Part 2
Media

Marketing With Podcasts, Part 2

16y Harry Gold

Marketing With Podcasts, Part 2

Podcasting guru Mark McCrery outlines advertising and sponsorship opportunities available for marketers. Second in a series. Read More...

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Marketing With Podcasts, Part 1
Media

Marketing With Podcasts, Part 1

17y Harry Gold

Marketing With Podcasts, Part 1

A podcasting guru outlines advertising and sponsorship opportunities available for marketers. Read More...

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Get Ready for the Good News and a Lot More Work
Media

Get Ready for the Good News and a Lot More Work

17y Harry Gold

Get Ready for the Good News and a Lot More Work

Online ad spending is set to grow 24 percent in 2008. Here are some tactical tips to be prepared. Read More...

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The Rise of Online Video Ads
Media

The Rise of Online Video Ads

17y Harry Gold

The Rise of Online Video Ads

Advertisers and traditional ad agencies find it's easy to migrate television ads to the Web, but there's more to learn. Read More...

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Performance Media Planning and Buying, Part 2: Paying for Leads and Actions
Media

Performance Media Planning and Buying, Part 2: Paying for Leads and Actions

17y Harry Gold

Performance Media Planning and Buying, Part 2: Pay...

Nuts and bolts of performance media: tracking, buying value, creative, and more. Second of a two-part series. Read More...

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Performance Media Planning and Buying, Part 1: Paying for Leads and Actions
Media

Performance Media Planning and Buying, Part 1: Paying for Leads and Actions

17y Harry Gold

Performance Media Planning and Buying, Part 1: Pay...

Get up to speed on performance based media buys. First of a two-part series. Read More...

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Going Local on the Web
Media

Going Local on the Web

17y Harry Gold

Going Local on the Web

Six steps to launch a successful online local campaign. Read More

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Pros and Cons of Ad Exchanges
Media

Pros and Cons of Ad Exchanges

17y Harry Gold

Pros and Cons of Ad Exchanges

How to determine if ad exchanges are right for your campaign. Read More...

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The Pros and Cons of the Google Network
Media

The Pros and Cons of the Google Network

17y Harry Gold

The Pros and Cons of the Google Network

What's good and what's not about the largest ad network on the planet. Read More...

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Tracking: A Double Edged Sword
Media

Tracking: A Double Edged Sword

17y Harry Gold

Tracking: A Double Edged Sword

You have to take the bad with the good -- and start optimizing. Read More...

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Accessing the Critical Moment
Media

Accessing the Critical Moment

17y Harry Gold

Accessing the Critical Moment

Discovering and saturating the 'when' factor behind your product. Read More...

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Get Value-Added Online Placements From Offline Buys
Media

Get Value-Added Online Placements From Offline Buys

17y Harry Gold

Get Value-Added Online Placements From Offline Buy...

Five ways to make sure you get the most from value-added online placements. Read More...

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Pros and Cons of Google and DoubleClick
Media

Pros and Cons of Google and DoubleClick

17y Harry Gold

Pros and Cons of Google and DoubleClick

What could the Google acquisition of DoubleClick mean for you? Read More...

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Where Are You Spending Your Clients' Money?
Media

Where Are You Spending Your Clients' Money?

17y Harry Gold

Where Are You Spending Your Clients' Money?

Online media buying budgets are growing. Where's all that money being spent? Read More...

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Capitalize on the View
Media

Capitalize on the View

17y Harry Gold

Capitalize on the View

How to make the best of view-based data and prevent double counting. Read More...

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Why Online Must Lead Offline Campaigns
Media

Why Online Must Lead Offline Campaigns

17y Harry Gold

Why Online Must Lead Offline Campaigns

The next online/offline integration wave will occur on the data level. Read More...

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Keep Your Media Reps Close
Media

Keep Your Media Reps Close

17y Harry Gold

Keep Your Media Reps Close

Two secrets to working with media reps and getting them to make your goals their own. Read More...

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2-D vs. 3-D Campaigns
Media

2-D vs. 3-D Campaigns

17y Harry Gold

2-D vs. 3-D Campaigns

Five suggestions from the online media side of the house to help offline creatives apply interactive logic to online concepts. Read More...

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