Get Right with AOL, Part 2

Get Right with AOL, Part 2

19y Heidi Anderson

Get Right with AOL, Part 2

Delivering e-mail to AOL subscribers has always been tricky. Second of a series of case studies examining how real-life mailers get around the hurdles...

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Get Right With AOL, Part 1

Get Right With AOL, Part 1

20y Heidi Anderson

Get Right With AOL, Part 1

Delivering e-mail to AOL subscribers has always been tricky. First of a series of case studies examining how real-life mailers get around the hurdles....

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What Does a Switch to E-Mail Mean to the Bottom Line?

What Does a Switch to E-Mail Mean to the Bottom Line?

20y Heidi Anderson

What Does a Switch to E-Mail Mean to the Bottom Li...

How one nonprofit halved its communications budget when it switched from snail mail to e-mail. Read More...

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Do E-Mail Coupons Really Work?

Do E-Mail Coupons Really Work?

20y Heidi Anderson

Do E-Mail Coupons Really Work?

A duck, a newsletter, some surprising results. Read More

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It’s All About the List

It’s All About the List

20y Heidi Anderson

It’s All About the List

After six years of campaigns, an Aussie retailer finds its e-mail campaigns hinge on one essential element. Read More...

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Conducting a Dialogue

Conducting a Dialogue

20y Heidi Anderson

Conducting a Dialogue

National Semiconductor's successful strategy to engage and convert Web site visitors. Read More...

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Cheetah Chatter: A Wildlife Newsletter Grows Up

Cheetah Chatter: A Wildlife Newsletter Grows Up

20y Heidi Anderson

Cheetah Chatter: A Wildlife Newsletter Grows Up

How low-budget operations can create viable e-mail newsletters. Read More...

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Driving Traffic (Literally) to Brazilian Petrol Stations

Driving Traffic (Literally) to Brazilian Petrol Stations

20y Heidi Anderson

Driving Traffic (Literally) to Brazilian Petrol St...

A Brazilian oil company pits e-mail against direct mail to drive motorists to its gas stations. Read More...

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Create Loyal Customers by Building a Community, Part 2

Create Loyal Customers by Building a Community, Part 2

20y Heidi Anderson

Create Loyal Customers by Building a Community, Pa...

How an Indian beer company used e-mail to create a branded community. Series conclusion. Read More...

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Create Loyal Customers by Building a Community, Part 1

Create Loyal Customers by Building a Community, Part 1

20y Heidi Anderson

Create Loyal Customers by Building a Community, Pa...

How an Indian beer company used e-mail to create a branded community. Read More...

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Small List, Big Stakes: An Aussie Case Study

Small List, Big Stakes: An Aussie Case Study

20y Heidi Anderson

Small List, Big Stakes: An Aussie Case Study

Car importer VDC extracts big results from a small mailing list. Read More...

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Fun @work: Viral Marketing for the Office

Fun @work: Viral Marketing for the Office

20y Heidi Anderson

Fun @work: Viral Marketing for the Office

Serious savings, fun campaign: A fairly staid company uses entertainment to find prospects and lower ad costs. Read More...

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How to Do an E-Newsletter Really, Really Well

How to Do an E-Newsletter Really, Really Well

20y Heidi Anderson

How to Do an E-Newsletter Really, Really Well

From presentation to navigation to personalization, HP’s e-newsletter is done right. Read More...

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Making Customers Care

Making Customers Care

20y Heidi Anderson

Making Customers Care

An organic dairy’s newsletter inspired customers to take political action. Read More...

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Growing Your E-Mail List, Part 2: Retention

Growing Your E-Mail List, Part 2: Retention

20y Heidi Anderson

Growing Your E-Mail List, Part 2: Retention

How Philosophy drives visitors to its site and keeps them looking forward to e-mail messages. Read More...

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Growing Your E-Mail List, Part 1: Acquisition

Growing Your E-Mail List, Part 1: Acquisition

20y Heidi Anderson

Growing Your E-Mail List, Part 1: Acquisition

Drive visitors to your site and keep them looking forward to your e-mail messages. Read More...

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The Little E-Newsletter That Could

The Little E-Newsletter That Could

20y Heidi Anderson

The Little E-Newsletter That Could

Can a low-budget campaign abandon all marketing channels but e-mail -- and sell out? One marketer achieved exactly that. Read More...

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Gourmet Retailer, Gourmand E-Mail List

Gourmet Retailer, Gourmand E-Mail List

20y Heidi Anderson

Gourmet Retailer, Gourmand E-Mail List

How an online retailer grew its e-mail list 20 percent in only five months. Read More...

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Plain Text to Deep Data

Plain Text to Deep Data

20y Heidi Anderson

Plain Text to Deep Data

A grocer's e-newsletter evolution. Read More

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Getting Through to AOL

Getting Through to AOL

20y Heidi Anderson

Getting Through to AOL

Tower Records' campaign had one goal: to get its e-mail delivered to AOL subscribers. Read More...

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The Zoo's News

The Zoo's News

20y Heidi Anderson

The Zoo's News

How one nonprofit runs a successful e-newsletter on a shoestring budget. Read More...

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Call for Case Studies

Call for Case Studies

20y Heidi Anderson

Call for Case Studies

Heidi's looking for case studies. What have you got to share? Read More...

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Basking in the Orange Glo of Coupons

Basking in the Orange Glo of Coupons

20y Heidi Anderson

Basking in the Orange Glo of Coupons

When Orange Glo e-mailed coupons to drive sales offline, results sparkled. Read More...

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It Gets Attention, But Does It Sell?

It Gets Attention, But Does It Sell?

20y Heidi Anderson

It Gets Attention, But Does It Sell?

A Playmate is proven to drive CTR -- but is she moving the product? Read More...

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Case Study Follow-Up: Flash and E-Mail

Case Study Follow-Up: Flash and E-Mail

20y Heidi Anderson

Case Study Follow-Up: Flash and E-Mail

How do you incorporate Flash in an e-mail campaign? How can you ensure recipients get the experience? Read More...

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Market Opens as Nearly Half of Workers Without Email

Market Opens as Nearly Half of Workers Without Email

20y Heidi Anderson

Market Opens as Nearly Half of Workers Without Ema...

As ubiquitous as email seems to be in our world today, a new study shows that 45 percent of corporate workers do not have email access on the job. And...

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CTRs and List Rental Practices: Readers Weigh in

CTRs and List Rental Practices: Readers Weigh in

21y Heidi Anderson

CTRs and List Rental Practices: Readers Weigh in

ClickZ readers respond to Heidi’s recent columns addressing CTR deceptions and the ethics of list rental. Read More...

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