Delivering e-mail to AOL subscribers has always been tricky. Second of a series of case studies examining how real-life mailers get around the hurdles...
View articleDelivering e-mail to AOL subscribers has always been tricky. First of a series of case studies examining how real-life mailers get around the hurdles....
View articleHow one nonprofit halved its communications budget when it switched from snail mail to e-mail. Read More...
View articleA duck, a newsletter, some surprising results. Read More
View articleAfter six years of campaigns, an Aussie retailer finds its e-mail campaigns hinge on one essential element. Read More...
View articleNational Semiconductor's successful strategy to engage and convert Web site visitors. Read More...
View articleHow low-budget operations can create viable e-mail newsletters. Read More...
View articleA Brazilian oil company pits e-mail against direct mail to drive motorists to its gas stations. Read More...
View articleHow an Indian beer company used e-mail to create a branded community. Series conclusion. Read More...
View articleHow an Indian beer company used e-mail to create a branded community. Read More...
View articleCar importer VDC extracts big results from a small mailing list. Read More...
View articleSerious savings, fun campaign: A fairly staid company uses entertainment to find prospects and lower ad costs. Read More...
View articleFrom presentation to navigation to personalization, HP’s e-newsletter is done right. Read More...
View articleAn organic dairy’s newsletter inspired customers to take political action. Read More...
View articleHow Philosophy drives visitors to its site and keeps them looking forward to e-mail messages. Read More...
View articleDrive visitors to your site and keep them looking forward to your e-mail messages. Read More...
View articleCan a low-budget campaign abandon all marketing channels but e-mail -- and sell out? One marketer achieved exactly that. Read More...
View articleHow an online retailer grew its e-mail list 20 percent in only five months. Read More...
View articleTower Records' campaign had one goal: to get its e-mail delivered to AOL subscribers. Read More...
View articleHow one nonprofit runs a successful e-newsletter on a shoestring budget. Read More...
View articleHeidi's looking for case studies. What have you got to share? Read More...
View articleWhen Orange Glo e-mailed coupons to drive sales offline, results sparkled. Read More...
View articleA Playmate is proven to drive CTR -- but is she moving the product? Read More...
View articleHow do you incorporate Flash in an e-mail campaign? How can you ensure recipients get the experience? Read More...
View articleAs ubiquitous as email seems to be in our world today, a new study shows that 45 percent of corporate workers do not have email access on the job. And...
View articleClickZ readers respond to Heidi’s recent columns addressing CTR deceptions and the ethics of list rental. Read More...
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