Social Media Marketing Checkup
Actionable Analysis

Social Media Marketing Checkup

13y Heidi Cohen

Social Media Marketing Checkup

Five easy social media marketing steps. Read More

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Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours?
Actionable Analysis

Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours?

13y Heidi Cohen

Google+ Has Mark Zuckerberg's Attention, Shouldn't...

Seven ways for marketers to start using Google+. Read More...

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Do You Know What Your Social Media Marketing Really Costs?
Actionable Analysis

Do You Know What Your Social Media Marketing Really Costs?

13y Heidi Cohen

Do You Know What Your Social Media Marketing Reall...

Five major social business expenses, plus a detailed break out of hidden and not-so-hidden costs. Read More...

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Forget Social Media ROI
Actionable Analysis

Forget Social Media ROI

13y Heidi Cohen

Forget Social Media ROI

Five other social media metrics that matter. Read More

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What Not to Do on Social Media
Actionable Analysis

What Not to Do on Social Media

13y Heidi Cohen

What Not to Do on Social Media

Five social media learnings from Weinergate. Read More

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10 Ways to Improve Your Blog's Effectiveness
Actionable Analysis

10 Ways to Improve Your Blog's Effectiveness

13y Heidi Cohen

10 Ways to Improve Your Blog's Effectiveness

What I learned at BlogWorld Expo New York. Read More...

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Take a Tablet for Your Marketing
Actionable Analysis

Take a Tablet for Your Marketing

13y Heidi Cohen

Take a Tablet for Your Marketing

5 tablet marketing tactics. Read More

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Why QR Codes Matter Now
Actionable Analysis

Why QR Codes Matter Now

13y Heidi Cohen

Why QR Codes Matter Now

10 ways to use QR codes in your marketing. Read More

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Social Media Uses Content Marketing to Shop
Actionable Analysis

Social Media Uses Content Marketing to Shop

13y Heidi Cohen

Social Media Uses Content Marketing to Shop

Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Read More...

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On Social Media, Most People Don't Want to Be Heard
Actionable Analysis

On Social Media, Most People Don't Want to Be Heard

13y Heidi Cohen

On Social Media, Most People Don't Want to Be Hear...

Seven ways to encourage social media contributions. Read More...

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How to Integrate Customer Service Into Social Media Marketing
Actionable Analysis

How to Integrate Customer Service Into Social Media Marketing

13y Heidi Cohen

How to Integrate Customer Service Into Social Medi...

Twelve ways social media extends customer service. Read More...

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Super Bowl Stories Build Super Brands
Actionable Analysis

Super Bowl Stories Build Super Brands

13y Heidi Cohen

Super Bowl Stories Build Super Brands

A Super Bowl ad provides an impressive platform from which to create and build your brand. Stories are an integral component of this process. Read Mor...

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Got Mobile? 8 Mobile Marketing Strategies You Need NOW!
Actionable Analysis

Got Mobile? 8 Mobile Marketing Strategies You Need NOW!

13y Heidi Cohen

Got Mobile? 8 Mobile Marketing Strategies You Need...

Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Read More...

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7 Top Online Marketing Trends for 2011 [Data Included]
Actionable Analysis

7 Top Online Marketing Trends for 2011 [Data Included]

13y Heidi Cohen

7 Top Online Marketing Trends for 2011 [Data Inclu...

Social media's influence expands. Read More...

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10 Social Media 2010 Highlights (Data Included)
Actionable Analysis

10 Social Media 2010 Highlights (Data Included)

13y Heidi Cohen

10 Social Media 2010 Highlights (Data Included)

From the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Read More...

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Use Social Media to Celebrate Your Customers, Followers, and Lurkers
Actionable Analysis

Use Social Media to Celebrate Your Customers, Followers, and Lurkers

13y Heidi Cohen

Use Social Media to Celebrate Your Customers, Foll...

13 ways to spread holiday cheer to expand your social network. Read More...

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27.7% of Senior Management Champion Social Media - Does Yours?
Actionable Analysis

27.7% of Senior Management Champion Social Media - Does Yours?

13y Heidi Cohen

27.7% of Senior Management Champion Social Media -...

Six-point social media marketing checklist. Read More...

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How to Jumpstart Measuring Your Social Media ROI
Actionable Analysis

How to Jumpstart Measuring Your Social Media ROI

13y Heidi Cohen

How to Jumpstart Measuring Your Social Media ROI

The ROI of social media is NOT zero! Read More...

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How to Be a Twitter Ninja
Actionable Analysis

How to Be a Twitter Ninja

13y Heidi Cohen

How to Be a Twitter Ninja

13 tactics to expand your influence on Twitter. Read More

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Stop Experimenting With Social Media
Actionable Analysis

Stop Experimenting With Social Media

13y Heidi Cohen

Stop Experimenting With Social Media

Four ways social media can enhance your marketing. Read More...

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Social Media Isn't Free
Actionable Analysis

Social Media Isn't Free

14y Heidi Cohen

Social Media Isn't Free

Seven social media marketing expenses to consider. Read More

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7 Ways to Make Your Social Media Marketing Work Harder
Actionable Analysis

7 Ways to Make Your Social Media Marketing Work Harder

14y Heidi Cohen

7 Ways to Make Your Social Media Marketing Work Ha...

Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize yo...

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5 Ways to Integrate Stories Into Your Social Media Marketing
Actionable Analysis

5 Ways to Integrate Stories Into Your Social Media Marketing

14y Heidi Cohen

5 Ways to Integrate Stories Into Your Social Media...

Marketers need to create powerful stories that your audience wants to hear, engage with, and share. Read More...

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Old Spice's Teachable Moment for Content Marketing
Actionable Analysis

Old Spice's Teachable Moment for Content Marketing

14y Heidi Cohen

Old Spice's Teachable Moment for Content Marketing

7 recommendations for creating actionable content. Read More...

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Does Viral Video Translate to Marketing Success?
Actionable Analysis

Does Viral Video Translate to Marketing Success?

14y Heidi Cohen

Does Viral Video Translate to Marketing Success?

27 questions to determine branding effectiveness. Read More...

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7 Ways to Use Social Media to Promote Marketing Events
Actionable Analysis

7 Ways to Use Social Media to Promote Marketing Events

14y Heidi Cohen

7 Ways to Use Social Media to Promote Marketing Ev...

Social media can help raise awareness, encourage participation, and enhance the experience in your marketing event. Read More...

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7 Actionable Facebook Tactics for Marketers
Actionable Analysis

7 Actionable Facebook Tactics for Marketers

14y Heidi Cohen

7 Actionable Facebook Tactics for Marketers

Facebook has emerged as a powerful marketing medium. Here are the top approaches to consider. Read More...

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