25 Digital Media Questions Marketers Need to Answer

Actionable Analysis 25 Digital Media Questions Marketers Need to Answer

12y Heidi Cohen

25 Digital Media Questions Marketers Need to Answe...

Marketers must assess their answers to a variety of metrics-related questions to determine the effectiveness of their message and the context in which...

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5 Ways to Extend Social Media's Reach

Actionable Analysis 5 Ways to Extend Social Media's Reach

12y Heidi Cohen

5 Ways to Extend Social Media's Reach

It's not just online anymore! Read More

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What's Wrong With Social Media Marketing?

Actionable Analysis What's Wrong With Social Media Marketing?

12y Heidi Cohen

What's Wrong With Social Media Marketing?

12 tactics for integrating social media marketing across your organization. Read More...

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Reinventing Magazines Online

Actionable Analysis Reinventing Magazines Online

12y Heidi Cohen

Reinventing Magazines Online

25 tactics to help print magazines become online success stories. Read More...

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The New Era of Digital News Consumption

Actionable Analysis The New Era of Digital News Consumption

12y Heidi Cohen

The New Era of Digital News Consumption

The three Cs of digital news, the three Rs, and the three marketing-related digital news considerations. Read More...

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Mobile Isn't Just the Cell Phone Anymore

Actionable Analysis Mobile Isn't Just the Cell Phone Anymore

12y Heidi Cohen

Mobile Isn't Just the Cell Phone Anymore

As the number and variety of mobile devices continue to expand, it's critical to provide device-relevant marketing messages and to test what works wit...

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9 Insights to Help Guide Your Social Media Marketing Program

Actionable Analysis 9 Insights to Help Guide Your Social Media Marketing Program

12y Heidi Cohen

9 Insights to Help Guide Your Social Media Marketi...

A look at what marketers can learn about social media marketing from the 2010 Olympic Games. Read More...

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12 Ways to Improve and Expand Your Content Marketing

Actionable Analysis 12 Ways to Improve and Expand Your Content Marketing

12y Heidi Cohen

12 Ways to Improve and Expand Your Content Marketi...

How content drives social media, SEO, and sales. Read More...

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13 Tactics to Make Social Media Work Harder

Actionable Analysis 13 Tactics to Make Social Media Work Harder

12y Heidi Cohen

13 Tactics to Make Social Media Work Harder

Learn how to leverage social media effectively to drive real results with these actionable tactics. Read More...

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Seven Top Online Marketing Trends for 2010

Actionable Analysis Seven Top Online Marketing Trends for 2010

12y Heidi Cohen

Seven Top Online Marketing Trends for 2010

Developing an online marketing strategy in a maturing marketplace is harder than in a dynamic, growing one. Here are factors to consider. Read More...

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Seven Ways to Get Your Marketing Back on Track in 2010

Actionable Analysis Seven Ways to Get Your Marketing Back on Track in 2010

12y Heidi Cohen

Seven Ways to Get Your Marketing Back on Track in ...

A look at today's interactive marketing realities and how to adapt to the new marketplace. Read More...

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Social Media Checklist for Small and Medium Size Businesses

Actionable Analysis Social Media Checklist for Small and Medium Size Businesses

12y Heidi Cohen

Social Media Checklist for Small and Medium Size B...

Nine ways that SMBs can develop a viable social media marketing strategy. Read More...

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Optimizing Your E-Commerce Site: Three Levers for Success

Actionable Analysis Optimizing Your E-Commerce Site: Three Levers for Success

12y Heidi Cohen

Optimizing Your E-Commerce Site: Three Levers for ...

How to tune up your Web site now for the end-of-the-year holiday season. Read More...

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Three Ways to Use Content to Engage Your Audience

Actionable Analysis Three Ways to Use Content to Engage Your Audience

12y Heidi Cohen

Three Ways to Use Content to Engage Your Audience

Think creatively to build relationships with your customers and enhance your content offering. Read More...

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Seven Ways To Tap Social Shopping

Actionable Analysis Seven Ways To Tap Social Shopping

12y Heidi Cohen

Seven Ways To Tap Social Shopping

How marketers can get the best results during the upcoming holiday shopping season from social marketing initiatives. Read More...

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Three Ways to Socialize Your E-mail Communications

Actionable Analysis Three Ways to Socialize Your E-mail Communications

12y Heidi Cohen

Three Ways to Socialize Your E-mail Communications

E-mail and social media work together. Here's how. Read More...

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Three Ways to Leverage Existing Media Assets

Actionable Analysis Three Ways to Leverage Existing Media Assets

12y Heidi Cohen

Three Ways to Leverage Existing Media Assets

Media companies can test these options to make money in online publishing. Read More...

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Seven Factors to Consider When Pricing Online TV Video

Actionable Analysis Seven Factors to Consider When Pricing Online TV Video

12y Heidi Cohen

Seven Factors to Consider When Pricing Online TV V...

As more television content goes digital, one of the biggest marketing challenges is to figure out the right way to price it -- and determine what role...

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Is It Time to Affiliate?

Actionable Analysis Is It Time to Affiliate?

12y Heidi Cohen

Is It Time to Affiliate?

The five reasons, five hurdles, and five metrics of affiliate marketing. Read More...

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Five Reasons Customers Pay for Content

Actionable Analysis Five Reasons Customers Pay for Content

13y Heidi Cohen

Five Reasons Customers Pay for Content

Media and other content organizations are looking for creative ways to drive revenues and profitability. Here are five steps for analyzing your paid c...

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Eight Ways to Reach Teens

Actionable Analysis Eight Ways to Reach Teens

13y Heidi Cohen

Eight Ways to Reach Teens

What marketers need to know about teenagers' use of devices and media. Read More...

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Seven Ways to Reach Your Online Audience More Effectively

Actionable Analysis Seven Ways to Reach Your Online Audience More Effectively

13y Heidi Cohen

Seven Ways to Reach Your Online Audience More Effe...

Do you know where your audience is? Read More...

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Social Media Is Changing the Content Marketplace

Actionable Analysis Social Media Is Changing the Content Marketplace

13y Heidi Cohen

Social Media Is Changing the Content Marketplace

What's traditional media to do? Five ways social media is affecting content. Read More...

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Use Blogs to Extend Social Reach, Drive Online Sales

Actionable Analysis Use Blogs to Extend Social Reach, Drive Online Sales

13y Heidi Cohen

Use Blogs to Extend Social Reach, Drive Online Sal...

How to create, spread, and measure a blog that consumers will find useful. Read More...

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Five Ways to Use Twitter to Improve Your Marketing

Actionable Analysis Five Ways to Use Twitter to Improve Your Marketing

13y Heidi Cohen

Five Ways to Use Twitter to Improve Your Marketing

Marketing considerations and how to measure the impact of using Twitter. Read More...

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Online Video: Viral Isn't Everything

Actionable Analysis Online Video: Viral Isn't Everything

13y Heidi Cohen

Online Video: Viral Isn't Everything

Five steps to make your online video more effective. Read More...

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PR Goes Multichannel

Actionable Analysis PR Goes Multichannel

13y Heidi Cohen

PR Goes Multichannel

A five-step approach to a multichannel public relations campaign. Read More...

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