Competitive Analysis in Tough Times
Actionable Analysis

Competitive Analysis in Tough Times

15y Heidi Cohen

Competitive Analysis in Tough Times

Three factors to watch as you make competitive analysis an ongoing practice instead of an annual or quarterly review. Read More...

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Using Social Media Advertising to Drive Results
Actionable Analysis

Using Social Media Advertising to Drive Results

15y Heidi Cohen

Using Social Media Advertising to Drive Results

Your marketing campaign must be contextually relevant, gives something of value to the social networker, and requires active participation on your par...

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Digital Communications: It's Not Just E-Mail Anymore
Actionable Analysis

Digital Communications: It's Not Just E-Mail Anymore

15y Heidi Cohen

Digital Communications: It's Not Just E-Mail Anymo...

Are you developing a consistent message across these five channels? Here are six points to consider. Read More...

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Building Online Communities by the Numbers
Actionable Analysis

Building Online Communities by the Numbers

15y Heidi Cohen

Building Online Communities by the Numbers

Approaches to drive community participation and metrics to monitor the community's vitality. Read More...

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Eight Ways to Use Video to Boost Your Marketing
Actionable Analysis

Eight Ways to Use Video to Boost Your Marketing

15y Heidi Cohen

Eight Ways to Use Video to Boost Your Marketing

How to incorporate video into your communications strategy, plus seven metrics to monitor to ensure you stay on track. Read More...

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2009 Retention Marketing Checklist
Actionable Analysis

2009 Retention Marketing Checklist

15y Heidi Cohen

2009 Retention Marketing Checklist

Don't take your loyal customers for granted. Here are seven factors to consider in retention marketing. Read More...

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Seven Top Online Marketing Trends for 2009
Actionable Analysis

Seven Top Online Marketing Trends for 2009

15y Heidi Cohen

Seven Top Online Marketing Trends for 2009

Increasing ROI, improving tracking, and enhancing customer focus are the name of the game. Read More...

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Creating an Integrated Content Strategy in 2009
Actionable Analysis

Creating an Integrated Content Strategy in 2009

15y Heidi Cohen

Creating an Integrated Content Strategy in 2009

Six ways to capture the benefits, content formats to consider, and metrics to track. Read More...

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Audience Measurement: Five Media Factors to Consider
Actionable Analysis

Audience Measurement: Five Media Factors to Consider

15y Heidi Cohen

Audience Measurement: Five Media Factors to Consid...

The IAB-proposed guidelines would enable advertisers to compare media options based on the level of human interaction with publishers' content. Here a...

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Online Ad Exposure Increases Brand Impact
Actionable Analysis

Online Ad Exposure Increases Brand Impact

15y Heidi Cohen

Online Ad Exposure Increases Brand Impact

Five things that marketers can do to support display advertising. Read More...

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How Blogs Drive More Sales Than Social Media Sites
Actionable Analysis

How Blogs Drive More Sales Than Social Media Sites

15y Heidi Cohen

How Blogs Drive More Sales Than Social Media Sites

Blogs can be highly effective and cost-efficient in driving sales, but they aren't a quick marketing fix. Read More...

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Optimizing Online Data Collection
Actionable Analysis

Optimizing Online Data Collection

15y Heidi Cohen

Optimizing Online Data Collection

What marketers can learn from the butterfly ballot. Read More...

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What to Do When Your Marketing Budget Is Cut
Actionable Analysis

What to Do When Your Marketing Budget Is Cut

15y Heidi Cohen

What to Do When Your Marketing Budget Is Cut

Three strategies to improve marketing effectiveness in a challenged market. Read More...

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Four Communications Strategies for a Down Market
Actionable Analysis

Four Communications Strategies for a Down Market

16y Heidi Cohen

Four Communications Strategies for a Down Market

In this weak economy, marketers must modify their message to respond to customers' changing perspective. Here's how to begin. Read More...

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Online Video: Here, There, and Everywhere
Actionable Analysis

Online Video: Here, There, and Everywhere

16y Heidi Cohen

Online Video: Here, There, and Everywhere

Five factors to consider when using online video advertising and five metrics to measure success. Read More...

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Marketing Lessons From the Presidential Primaries
Actionable Analysis

Marketing Lessons From the Presidential Primaries

16y Heidi Cohen

Marketing Lessons From the Presidential Primaries

A checklist of 12 key campaign factors to assess your online marketing. Read More...

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Three Dimensions to Improve Marketing Effectiveness
Actionable Analysis

Three Dimensions to Improve Marketing Effectiveness

16y Heidi Cohen

Three Dimensions to Improve Marketing Effectivenes...

The presidential campaign trail offers customer segmentation lessons. Read More...

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Four Principles to Follow in Social Media: Build the Love
Actionable Analysis

Four Principles to Follow in Social Media: Build the Love

16y Heidi Cohen

Four Principles to Follow in Social Media: Build t...

In this down economy, do all you can to maintain your relationships with your customers. Here are some tips. Read More...

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Event Marketing Meets Social Media
Actionable Analysis

Event Marketing Meets Social Media

16y Heidi Cohen

Event Marketing Meets Social Media

Businesses are cutting back on conference attendance. How social media can help make your event a success. Read More...

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Five Ways to Improve Your Customer Experience
Actionable Analysis

Five Ways to Improve Your Customer Experience

16y Heidi Cohen

Five Ways to Improve Your Customer Experience

What I learned about marketing on my honeymoon. Read More...

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Online Marketing: Wedding Bells Meet Commerce
Actionable Analysis

Online Marketing: Wedding Bells Meet Commerce

16y Heidi Cohen

Online Marketing: Wedding Bells Meet Commerce

What marketers must consider when trying to get business from brides and grooms. Second of a two-part series. Read More...

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Online Marketing: Wedding Bells Meet Content, Community
Actionable Analysis

Online Marketing: Wedding Bells Meet Content, Community

16y Heidi Cohen

Online Marketing: Wedding Bells Meet Content, Comm...

Tips for developing online content and community for brides and grooms preparing for the big day. First of a two-part series. Read More...

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Seven Virtual World Marketing Tactics and Metrics to Follow
Actionable Analysis

Seven Virtual World Marketing Tactics and Metrics to Follow

16y Heidi Cohen

Seven Virtual World Marketing Tactics and Metrics ...

How to make sure your execution meets corporate goals and your target market's real-world needs. Second of a two-part series. Read More...

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Seven Ways to Market in a Virtual World, Part 1
Actionable Analysis

Seven Ways to Market in a Virtual World, Part 1

16y Heidi Cohen

Seven Ways to Market in a Virtual World, Part 1

Marketers use virtual worlds for trend-spotting, improving brand insights, and other initiatives. First of a two-part series. Read More...

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Seven Step Interactive Marketing Analytical Framework, Part 2
Actionable Analysis

Seven Step Interactive Marketing Analytical Framework, Part 2

16y Heidi Cohen

Seven Step Interactive Marketing Analytical Framew...

Assessing the results of interactive marketing campaign analysis: the three types of success metrics. Last in a series. Read More...

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Seven Step Interactive Marketing Analytical Framework, Part 1
Actionable Analysis

Seven Step Interactive Marketing Analytical Framework, Part 1

16y Heidi Cohen

Seven Step Interactive Marketing Analytical Framew...

The seven steps at the core of nearly every interactive marketing initiative. Part one of a series. Read More...

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Marketing Lessons From the Presidential Primaries
Actionable Analysis

Marketing Lessons From the Presidential Primaries

16y Heidi Cohen

Marketing Lessons From the Presidential Primaries

A checklist of 12 key campaign factors to assess your online marketing. Read More...

View article