Using Social Media to Generate Revenues
Actionable Analysis

Using Social Media to Generate Revenues

16y Heidi Cohen

Using Social Media to Generate Revenues

Can social media generate revenues? Five points to consider when adding social media to a Web site. Read More...

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Recession-Proof Your Marketing
Actionable Analysis

Recession-Proof Your Marketing

16y Heidi Cohen

Recession-Proof Your Marketing

Seven ways marketers can accentuate the positive in tough economic times. Read More...

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Love Is in the Air. Will Sales Follow?
Actionable Analysis

Love Is in the Air. Will Sales Follow?

16y Heidi Cohen

Love Is in the Air. Will Sales Follow?

What interactive marketers can learn from Valentine's Day. Read More...

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How to Overcome Five Key Online Retailing Challenges
Actionable Analysis

How to Overcome Five Key Online Retailing Challenges

16y Heidi Cohen

How to Overcome Five Key Online Retailing Challeng...

Using multivariate analysis to improve conversion. Read More...

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Content Meets the Purchase Funnel
Actionable Analysis

Content Meets the Purchase Funnel

16y Heidi Cohen

Content Meets the Purchase Funnel

How online retailers can provide additional content to engage customers at each point in the purchase decision-making process. Read More...

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Seven Top Online Marketing Trends for 2008
Actionable Analysis

Seven Top Online Marketing Trends for 2008

16y Heidi Cohen

Seven Top Online Marketing Trends for 2008

Watch for social network niches to emerge, behavioral targeting to become more widespread, and analytics to become sophisticated. Read More...

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Take Social Networking a Step Further
Actionable Analysis

Take Social Networking a Step Further

16y Heidi Cohen

Take Social Networking a Step Further

The five Ws of using social media to increase branding. Read More...

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'Tis the Season to Be Social: Five Ways to Tap Into Social Shopping
Actionable Analysis

'Tis the Season to Be Social: Five Ways to Tap Into Social Shopping

16y Heidi Cohen

'Tis the Season to Be Social: Five Ways to Tap Int...

New approaches for online marketers to help retailers increase revenue. Read More...

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Reactivate Online Customers
Actionable Analysis

Reactivate Online Customers

16y Heidi Cohen

Reactivate Online Customers

Over-mailing your house file may cause customers to unsubscribe or, worse, to relegate your communications to a junk folder. How to rescue those subsc...

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Behaviorally Targeted E-mail Communications, Part 2
Actionable Analysis

Behaviorally Targeted E-mail Communications, Part 2

16y Heidi Cohen

Behaviorally Targeted E-mail Communications, Part ...

How to get a behaviorally based e-mail program up, running, and measured. Part two of two. Read More...

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Behaviorally Targeted E-mail Communications, Part 1
Actionable Analysis

Behaviorally Targeted E-mail Communications, Part 1

17y Heidi Cohen

Behaviorally Targeted E-mail Communications, Part ...

How to get a behaviorally based e-mail program up, running, and measured. Part one of two. Read More...

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Retention Marketing Primer, Part 3
Actionable Analysis

Retention Marketing Primer, Part 3

17y Heidi Cohen

Retention Marketing Primer, Part 3

How to keep customers purchasing. Last of a three-part series. Read More...

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Retention Marketing Primer, Part 2
Actionable Analysis

Retention Marketing Primer, Part 2

17y Heidi Cohen

Retention Marketing Primer, Part 2

How to keep customers purchasing. Part two of a three-part series. Read More...

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Retention Marketing Primer, Part 1
Actionable Analysis

Retention Marketing Primer, Part 1

17y Heidi Cohen

Retention Marketing Primer, Part 1

How to keep customers purchasing. Part one of a three-part series. Read More...

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Online Shoppers Take Their Time
Actionable Analysis

Online Shoppers Take Their Time

17y Heidi Cohen

Online Shoppers Take Their Time

Five things marketers can do to close the sale. Read More...

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Seven Ways to Make Every Page a Home Page
Actionable Analysis

Seven Ways to Make Every Page a Home Page

17y Heidi Cohen

Seven Ways to Make Every Page a Home Page

Site visitors don't necessarily arrive through the front door. Read More...

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What 'Time on Site' Means for Online Media
Actionable Analysis

What 'Time on Site' Means for Online Media

17y Heidi Cohen

What 'Time on Site' Means for Online Media

The clock is ticking... Does it influence media value? Read More...

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How Print Publishers Can Expand Online Revenues
Actionable Analysis

How Print Publishers Can Expand Online Revenues

17y Heidi Cohen

How Print Publishers Can Expand Online Revenues

There's more than one way to expand print offerings to the Web. Three online content options for print publishers. Read More...

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Add User Photographs to Your Site
Actionable Analysis

Add User Photographs to Your Site

17y Heidi Cohen

Add User Photographs to Your Site

Photo-sharing is easier and more cost-effective than you might think - and can help you achieve your business goals. Read More...

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The Midyear Marketing Checkup
Actionable Analysis

The Midyear Marketing Checkup

17y Heidi Cohen

The Midyear Marketing Checkup

Now's the perfect time to evaluate your online marketing efforts and make any course corrections to meet year-end goals. Here's how. Read More...

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Making Money From User-Generated Content
Actionable Analysis

Making Money From User-Generated Content

17y Heidi Cohen

Making Money From User-Generated Content

There's nothing like UGC to build user engagement and targeted pageviews. Read More...

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What Online Marketers Can Learn From Direct Response TV
Actionable Analysis

What Online Marketers Can Learn From Direct Response TV

17y Heidi Cohen

What Online Marketers Can Learn From Direct Respon...

Ten tactics from direct-response TV to build your online business. Read More...

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Social Bookmarks: Not for Bloggers Only
Actionable Analysis

Social Bookmarks: Not for Bloggers Only

17y Heidi Cohen

Social Bookmarks: Not for Bloggers Only

Social bookmarks can drive traffic and sales Read More...

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What You Can Learn From Your Competitors
Actionable Analysis

What You Can Learn From Your Competitors

17y Heidi Cohen

What You Can Learn From Your Competitors

When it comes to strategic marketing, your competitors can provide the best insights. Three analytics tools to use. Read More...

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Online Video Advertising: Not for Branding Only
Actionable Analysis

Online Video Advertising: Not for Branding Only

17y Heidi Cohen

Online Video Advertising: Not for Branding Only

Tactics and metrics for using online video as a direct advertising medium. Read More...

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Big Results From Big Events
Actionable Analysis

Big Results From Big Events

17y Heidi Cohen

Big Results From Big Events

Seven ways to engage consumers and drive revenue. Read More

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What's Up With Widgets?
Actionable Analysis

What's Up With Widgets?

17y Heidi Cohen

What's Up With Widgets?

Seven ways to use widgets in online marketing. Read More

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