Branded Communications
Actionable Analysis

Branded Communications

17y Heidi Cohen

Branded Communications

The goal is no longer limited to creating branded messages that drive sales. Read More...

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Seven Ideas to Ignite Online Sales
Actionable Analysis

Seven Ideas to Ignite Online Sales

17y Heidi Cohen

Seven Ideas to Ignite Online Sales

Ways online merchants can drive revenues in the slow post-holiday period. Read More...

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Develop Supplemental Content Revenue Streams
Actionable Analysis

Develop Supplemental Content Revenue Streams

17y Heidi Cohen

Develop Supplemental Content Revenue Streams

Thirteen ways to drive ancillary revenues. Read More...

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Shopping Cart Abandonment and What to Do About It
Actionable Analysis

Shopping Cart Abandonment and What to Do About It

17y Heidi Cohen

Shopping Cart Abandonment and What to Do About It

Less shopping cart abandonment leads to more sales, right? It's not that simple. Read More...

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Ten Trends to Drive Traffic and Sales in 2007
Actionable Analysis

Ten Trends to Drive Traffic and Sales in 2007

17y Heidi Cohen

Ten Trends to Drive Traffic and Sales in 2007

And three tips for making the most of them. Read More...

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Don't Get Complacent About Online Advertising
Actionable Analysis

Don't Get Complacent About Online Advertising

17y Heidi Cohen

Don't Get Complacent About Online Advertising

As the online advertising revenue pie grows, site owners must to work harder than ever to keep up. Read More...

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E-Mail Marketing Has a Great ROI
Actionable Analysis

E-Mail Marketing Has a Great ROI

17y Heidi Cohen

E-Mail Marketing Has a Great ROI

Returning $57.25 for every dollar spent, e-mail remains one of the best online marketing tools. Read More...

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10 Ways for E-Marketers to Use RSS
Actionable Analysis

10 Ways for E-Marketers to Use RSS

17y Heidi Cohen

10 Ways for E-Marketers to Use RSS

RSS is the ultimate opt-in marketing vehicle with high returns available if you stay in synch with consumers' needs. Read More...

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Free Shipping and Handling Aren't Free
Actionable Analysis

Free Shipping and Handling Aren't Free

18y Heidi Cohen

Free Shipping and Handling Aren't Free

Five ways to ensure profitability. Read More

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Don't Neglect Affiliate Marketing
Actionable Analysis

Don't Neglect Affiliate Marketing

18y Heidi Cohen

Don't Neglect Affiliate Marketing

Five strategies to increase affiliate program productivity, and how to assess a program's effectiveness. Read More...

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Content Strategy as a Marketing Tool
Actionable Analysis

Content Strategy as a Marketing Tool

18y Heidi Cohen

Content Strategy as a Marketing Tool

Content is intricately woven into your brand. Use it to drive traffic. Read More...

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How to Drive Traffic to Your Online Video
Actionable Analysis

How to Drive Traffic to Your Online Video

18y Heidi Cohen

How to Drive Traffic to Your Online Video

Eleven ways to attract an audience to your online video content -- then measure its impact. Read More...

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Customer Feedback, or What I Learned on My Summer Vacation
Actionable Analysis

Customer Feedback, or What I Learned on My Summer Vacation

18y Heidi Cohen

Customer Feedback, or What I Learned on My Summer ...

Collecting -- and monitoring -- customer feedback. Read More...

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RSS and E-Commerce: A Natural Fit
Actionable Analysis

RSS and E-Commerce: A Natural Fit

18y Heidi Cohen

RSS and E-Commerce: A Natural Fit

Four ways e-tailers use RSS feeds to drive traffic, extend their brands, and create advertising. Read More...

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Growing Pains: Are You Ready to Play With the Big Boys?
Actionable Analysis

Growing Pains: Are You Ready to Play With the Big Boys?

18y Heidi Cohen

Growing Pains: Are You Ready to Play With the Big ...

Many entrepreneurial ventures have reached the point at which they must make some big changes in their management approach to position themselves for ...

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Social Marketing: Reach Out and Engage Consumers
Actionable Analysis

Social Marketing: Reach Out and Engage Consumers

18y Heidi Cohen

Social Marketing: Reach Out and Engage Consumers

Rather than plaster every available screen with advertising, break through the clutter and develop relationships with the real people at the other end...

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Every Marketer Is an Online Publisher
Actionable Analysis

Every Marketer Is an Online Publisher

18y Heidi Cohen

Every Marketer Is an Online Publisher

Congratulations on your new job as an online publisher. Now, you must think like one. Read More...

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Measuring Online Video Ads
Actionable Analysis

Measuring Online Video Ads

18y Heidi Cohen

Measuring Online Video Ads

Five metrics for online video ads. Read More

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How to Make Podcasting Work for You
Actionable Analysis

How to Make Podcasting Work for You

18y Heidi Cohen

How to Make Podcasting Work for You

OK, so podcasting isn't that measurable. Marketers can still leverage this new channel now. Read More...

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What's the Problem With Online Ad Inventory?
Actionable Analysis

What's the Problem With Online Ad Inventory?

18y Heidi Cohen

What's the Problem With Online Ad Inventory?

How advertisers can get more from online media buys and publishers can maximize returns on their inventory. Read More...

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Where Are All the Good Online Ad Sales People?
Actionable Analysis

Where Are All the Good Online Ad Sales People?

18y Heidi Cohen

Where Are All the Good Online Ad Sales People?

How to find them, support them, and measure their performance. Read More...

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Print Brands Grow Online: What You Should Do About It
Actionable Analysis

Print Brands Grow Online: What You Should Do About It

18y Heidi Cohen

Print Brands Grow Online: What You Should Do About...

An online component to print media is no longer optional. How should publishers tackle the new medium and remain attractive to readers and advertisers...

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More Than a Press Release: Extending Your Online PR Efforts
Actionable Analysis

More Than a Press Release: Extending Your Online PR Efforts

18y Heidi Cohen

More Than a Press Release: Extending Your Online P...

In today's connected digital world, PR isn't just about the press release; it's about connecting with customers. Read More...

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March Branding Madness
Actionable Analysis

March Branding Madness

18y Heidi Cohen

March Branding Madness

Listening to your customers can solve your branding challenges. Read More...

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Know Your Business Objectives
Actionable Analysis

Know Your Business Objectives

18y Heidi Cohen

Know Your Business Objectives

Clever creative and cutting-edge technology can only get you so far. Read More...

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Advertising in My Online Neighborhood
Actionable Analysis

Advertising in My Online Neighborhood

18y Heidi Cohen

Advertising in My Online Neighborhood

Local marketing isn't just about search any more. Read More...

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RSS and E-Commerce: A Natural Fit
Actionable Analysis

RSS and E-Commerce: A Natural Fit

18y Heidi Cohen

RSS and E-Commerce: A Natural Fit

Four ways e-tailers use RSS feeds to drive traffic, extend their brands, and create advertising. Read More...

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