Where the New Consumers Are
Actionable Analysis

Where the New Consumers Are

18y Heidi Cohen

Where the New Consumers Are

How to cost-effectively expand your customer base. Read More

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Seven Resolutions to Increase Revenues in 2006
Actionable Analysis

Seven Resolutions to Increase Revenues in 2006

18y Heidi Cohen

Seven Resolutions to Increase Revenues in 2006

Seven resolutions and a promotional calendar to plan the coming year. Read More...

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Online Marketing Gives Back to the Community
Actionable Analysis

Online Marketing Gives Back to the Community

18y Heidi Cohen

Online Marketing Gives Back to the Community

Consider how you can incorporate not-for-profits into your online marketing calendar. Read More...

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Online Marketing's Hidden Costs
Actionable Analysis

Online Marketing's Hidden Costs

18y Heidi Cohen

Online Marketing's Hidden Costs

You've got your budget, but what's the spend in marketing- related areas of your organization? Read More...

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Create Profitable New Revenue Streams
Actionable Analysis

Create Profitable New Revenue Streams

18y Heidi Cohen

Create Profitable New Revenue Streams

Analyzing (and brainstorming) your way to the next profitable online content product. Read More...

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Supercharge Your Word-of-Mouth Marketing
Actionable Analysis

Supercharge Your Word-of-Mouth Marketing

18y Heidi Cohen

Supercharge Your Word-of-Mouth Marketing

Sweepstakes and contests are proven methods of generating word of mouth. How to maximize results and analyze them afterwards. Read More...

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Five Easy Year-End Promotions to Help Hit Budget Targets
Actionable Analysis

Five Easy Year-End Promotions to Help Hit Budget Targets

19y Heidi Cohen

Five Easy Year-End Promotions to Help Hit Budget T...

Gotta make those year-end numbers! How to get creative with limited lead time and a minimal budget. Read More...

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Is Your Business Ready for the Unexpected?
Actionable Analysis

Is Your Business Ready for the Unexpected?

19y Heidi Cohen

Is Your Business Ready for the Unexpected?

Even online businesses must be prepared for the fallout of an unexpected event. Read More...

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Build Your House File
Actionable Analysis

Build Your House File

19y Heidi Cohen

Build Your House File

The value of knowing who and where your customers are. Read More

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Get That Customer Back!
Actionable Analysis

Get That Customer Back!

19y Heidi Cohen

Get That Customer Back!

How to recapture the ones that get away. Read More

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Budget-Speak for Online Marketers
Actionable Analysis

Budget-Speak for Online Marketers

19y Heidi Cohen

Budget-Speak for Online Marketers

Avoid being stuck with an unrealistic marketing budget next year. How to persuasively present your case. Read More...

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Add RSS to Your Marketing Mix
Actionable Analysis

Add RSS to Your Marketing Mix

19y Heidi Cohen

Add RSS to Your Marketing Mix

In today's wired world, every company with a robust Web site is a content provider. How can RSS work for you? Read More...

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Making Online Interaction Pay Off
Actionable Analysis

Making Online Interaction Pay Off

19y Heidi Cohen

Making Online Interaction Pay Off

Are you getting your money's worth out of your marketing spend? Read More...

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Capture Mindshare in a Time-Starved World
Actionable Analysis

Capture Mindshare in a Time-Starved World

19y Heidi Cohen

Capture Mindshare in a Time-Starved World

Users who choose to interact are your most involved visitors. Make the most of the consumer engagement relationship. Read More...

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Corporate Blogs: Measure Their Value!
Actionable Analysis

Corporate Blogs: Measure Their Value!

19y Heidi Cohen

Corporate Blogs: Measure Their Value!

Who says you can't put a number on your corporate blog? Like any other marketing component, blogging program performance can and should be measured. R...

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Mobile Marketing: Can You Reach Me Now?
Actionable Analysis

Mobile Marketing: Can You Reach Me Now?

19y Heidi Cohen

Mobile Marketing: Can You Reach Me Now?

Want to get your message noticed? Mobile can help break through the clutter. Read More...

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Retention Marketing: What Have You Done for Me Lately?
Actionable Analysis

Retention Marketing: What Have You Done for Me Lately?

19y Heidi Cohen

Retention Marketing: What Have You Done for Me Lat...

It's cheaper to retain current customers than gain new ones. To maximize revenue, engage new customers early to build a long-term relationship. Read M...

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Competitive Intelligence: What You Don't Know Can Hurt You
Actionable Analysis

Competitive Intelligence: What You Don't Know Can Hurt You

19y Heidi Cohen

Competitive Intelligence: What You Don't Know Can ...

Keep abreast of activities influencing your business. Start by knowing what people say about you... and your competition. Read More...

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Found Money: Eight "Quick Hits"
Actionable Analysis

Found Money: Eight "Quick Hits"

19y Heidi Cohen

Found Money: Eight "Quick Hits"

Leverage your existing promotions for additional value -- at little to no cost. Read More...

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More Money From Paid Content
Actionable Analysis

More Money From Paid Content

19y Heidi Cohen

More Money From Paid Content

How publishers can improve efficiency through testing. Read More...

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Blog Marketing Strategies (and How to Measure Them)
Actionable Analysis

Blog Marketing Strategies (and How to Measure Them)

19y Heidi Cohen

Blog Marketing Strategies (and How to Measure Them...

Look beyond the hype. Determine how blogs can influence, and how to effectively add them to your marketing mix. Read More...

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WII-FM: The No-Cost Media
Actionable Analysis

WII-FM: The No-Cost Media

19y Heidi Cohen

WII-FM: The No-Cost Media

How to implement consumer engagement. Read More

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Online Advertising for Branding and Purchase Intent
Actionable Analysis

Online Advertising for Branding and Purchase Intent

19y Heidi Cohen

Online Advertising for Branding and Purchase Inten...

Online - it's not just for DM anymore. Read More...

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How to Plan, and Measure, Online Event Marketing
Actionable Analysis

How to Plan, and Measure, Online Event Marketing

19y Heidi Cohen

How to Plan, and Measure, Online Event Marketing

Online event marketing extends your relationship with customers, raises brand awareness, and creates very personal engagements. Read More...

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Online Traffic: Quality Matters
Actionable Analysis

Online Traffic: Quality Matters

19y Heidi Cohen

Online Traffic: Quality Matters

Optimize traffic for the best short- and long-term potential. Read More...

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Fee or Free? Maximizing Content Site Revenue
Actionable Analysis

Fee or Free? Maximizing Content Site Revenue

19y Heidi Cohen

Fee or Free? Maximizing Content Site Revenue

Free versus free? Free and fee? How do site publishers calculate the proper balance? Read More...

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Leverage Collective Input to Drive Revenue
Actionable Analysis

Leverage Collective Input to Drive Revenue

19y Heidi Cohen

Leverage Collective Input to Drive Revenue

It's easier to sell more of something that's proven popular. Use the Web's automatic data-collection capabilities and viral nature to leverage this ad...

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