2005 Is Online Video's Tipping Point

Actionable Analysis 2005 Is Online Video's Tipping Point

17y Heidi Cohen

2005 Is Online Video's Tipping Point

Integrate video online to drive increased response. Read More...

View article
Not Your Grandfather's Sponsorships

Actionable Analysis Not Your Grandfather's Sponsorships

17y Heidi Cohen

Not Your Grandfather's Sponsorships

Seven innovative options to create value, drive traffic, and increase revenue. Read More...

View article
Seven Resolutions to Improve Your Bottom Line

Actionable Analysis Seven Resolutions to Improve Your Bottom Line

17y Heidi Cohen

Seven Resolutions to Improve Your Bottom Line

Top interactive marketing experts share their resolutions for 2005. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Create (and Measure) Buzz

Actionable Analysis Create (and Measure) Buzz

17y Heidi Cohen

Create (and Measure) Buzz

Three ways to cost-effectively build buzz. Four ways to measure its effect. Read More...

View article
Pricing Policy: Seven Factors to Consider

Actionable Analysis Pricing Policy: Seven Factors to Consider

17y Heidi Cohen

Pricing Policy: Seven Factors to Consider

Don't underestimate the strategic importance of pricing in a marketing plan. Read More...

View article
Online Ad Spend: Strategic Considerations

Actionable Analysis Online Ad Spend: Strategic Considerations

17y Heidi Cohen

Online Ad Spend: Strategic Considerations

Five ways to boost your return-on-advertising investment. Read More...

View article
Online Advertising May Cost More Than You Think

Actionable Analysis Online Advertising May Cost More Than You Think

17y Heidi Cohen

Online Advertising May Cost More Than You Think

Do you really know how much you spend to acquire customers online? Read More...

View article
CPA or CPM? That Is the Question

Actionable Analysis CPA or CPM? That Is the Question

17y Heidi Cohen

CPA or CPM? That Is the Question

Even marketers have to shop smart. Read More

View article
Competitive Myopia

Actionable Analysis Competitive Myopia

17y Heidi Cohen

Competitive Myopia

Do you know who your 'real' competitors are? How to conduct a competitive analysis. Read More...

View article
A Metrics Checklist

Actionable Analysis A Metrics Checklist

17y Heidi Cohen

A Metrics Checklist

Basic campaign metrics: what they measure and how to calculate them. Read More...

View article
No Profitable Customer Left Behind

Actionable Analysis No Profitable Customer Left Behind

17y Heidi Cohen

No Profitable Customer Left Behind

Not all customers are created equal. Read More

View article
Are You Listening to Me?: Communicate With Customers

Actionable Analysis Are You Listening to Me?: Communicate With Customers

17y Heidi Cohen

Are You Listening to Me?: Communicate With Custome...

To learn what customers really want, ask them! Read More...

View article
Ask a Question, Acquire a Customer

Actionable Analysis Ask a Question, Acquire a Customer

18y Heidi Cohen

Ask a Question, Acquire a Customer

Use online surveys to drive traffic and generate leads. Read More...

View article
Help Wanted: Engaging Customer Advocates

Actionable Analysis Help Wanted: Engaging Customer Advocates

18y Heidi Cohen

Help Wanted: Engaging Customer Advocates

Existing customers can help drive customers and revenue to your Web site. How to acquire, use, and analyze customer comments. Read More...

View article
Online Revenue Forecasting Demystified

Actionable Analysis Online Revenue Forecasting Demystified

18y Heidi Cohen

Online Revenue Forecasting Demystified

Hint: It's not just about the numbers. Read More

View article
Double Your E-Mail Registrations in Seven Steps

Actionable Analysis Double Your E-Mail Registrations in Seven Steps

18y Heidi Cohen

Double Your E-Mail Registrations in Seven Steps

How to grow your e-mail list and analyze the results of that growth. Read More...

View article
Found Money: Eight "Quick Hits"

Actionable Analysis Found Money: Eight "Quick Hits"

18y Heidi Cohen

Found Money: Eight "Quick Hits"

Leverage your existing promotions for additional value -- at little to no cost. Read More...

View article
Seven Questions to Ask an E-Mail List Vendor

Email Seven Questions to Ask an E-Mail List Vendor

19y Heidi Cohen

Seven Questions to Ask an E-Mail List Vendor

What's on small business marketers' minds? E-mail. I received numerous messages from readers interested in growing their in-house e-mail lists. There ...

View article
AOL, IDG Sop Up Industry Standard Assets

Media AOL, IDG Sop Up Industry Standard Assets

20y Heidi Cohen

AOL, IDG Sop Up Industry Standard Assets

After the dust settles, parts of Standard Media International auctioned off for a combined amount of $1.4 million. Read More...

View article
Committee Approves Spam Bill

Media Committee Approves Spam Bill

22y Heidi Cohen

Committee Approves Spam Bill

The Commerce Subcommittee on Telecommunications, Trade and ConsumerProtection Thursday approved the Unsolicited Electronic Mail Actof 1999. Read More...

View article
1 6 7 8