Three tactics for building a better email marketing program for your B2B company

Email Three tactics for building a better email marketing program for your B2B company

7y Himanshu Sareen

Three tactics for building a better email marketin...

Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target aud...

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A beginner's guide to better measuring social ROI

Social A beginner's guide to better measuring social ROI

7y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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4 Marketing Trends to Watch for in 2016

Marketing 4 Marketing Trends to Watch for in 2016

7y Himanshu Sareen

4 Marketing Trends to Watch for in 2016

A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...

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Five Social Actions that can Help You Convert

Social Five Social Actions that can Help You Convert

7y Himanshu Sareen

Five Social Actions that can Help You Convert

Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...

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Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

Marketing Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

7y Himanshu Sareen

Why New Microsoft Office Integrations Could Be a B...

Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that mig...

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The 6 Biggest Takeaways From Amazon’s Dash Button

Ecommerce The 6 Biggest Takeaways From Amazon’s Dash Button

7y Himanshu Sareen

The 6 Biggest Takeaways From Amazon’s Dash Button

Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Read More...

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Contextual Commerce Is About to Change the Shopping Experience

Data insights Contextual Commerce Is About to Change the Shopping Experience

7y Himanshu Sareen

Contextual Commerce Is About to Change the Shoppin...

Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...

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5 Ways to Revitalize Your Stagnant E-Commerce Website

Ecommerce 5 Ways to Revitalize Your Stagnant E-Commerce Website

8y Himanshu Sareen

5 Ways to Revitalize Your Stagnant E-Commerce Webs...

Without the advantages of a physical store, e-commerce vendors need to find ways to enrich the online shopping experience for their consumers. Read Mo...

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Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

Ecommerce Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

8y Himanshu Sareen

Forget Apple Pay: How Apple’s New Handoff Will Rev...

Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...

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Enterprise Software Can Be "Sexy," Too - If You Know How to Frame It

Marketing Enterprise Software Can Be "Sexy," Too - If You Know How to Frame It

8y Himanshu Sareen

Enterprise Software Can Be "Sexy," Too - If You Kn...

With the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing wa...

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5 Things the Mobile Sharing Economy Can Teach the Enterprise

Marketing 5 Things the Mobile Sharing Economy Can Teach the Enterprise

8y Himanshu Sareen

5 Things the Mobile Sharing Economy Can Teach the ...

The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...

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The Next Revolution in Social Commerce Is Still a Taboo

Social The Next Revolution in Social Commerce Is Still a Taboo

8y Himanshu Sareen

The Next Revolution in Social Commerce Is Still a ...

As social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digi...

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When Social Strategies Can Optimize Business Processes

Social When Social Strategies Can Optimize Business Processes

8y Himanshu Sareen

When Social Strategies Can Optimize Business Proce...

Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...

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Why Second-Screen Media Experiences Need to Be Social

Social Why Second-Screen Media Experiences Need to Be Social

8y Himanshu Sareen

Why Second-Screen Media Experiences Need to Be Soc...

The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are...

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Enterprise Social Networks May One Day Replace Email

Social Enterprise Social Networks May One Day Replace Email

9y Himanshu Sareen

Enterprise Social Networks May One Day Replace Ema...

Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...

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How Social Media is Shaping the Evolution of E-Commerce Web Design

Social How Social Media is Shaping the Evolution of E-Commerce Web Design

9y Himanshu Sareen

How Social Media is Shaping the Evolution of E-Com...

Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Read More...

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Apple's Software & Services Set to Improve with Topsy Acquisition

Social Apple's Software & Services Set to Improve with Topsy Acquisition

9y Himanshu Sareen

Apple's Software & Services Set to Improve with To...

Having direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...

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The Evolving Role of Social Media in Healthcare

Social The Evolving Role of Social Media in Healthcare

9y Himanshu Sareen

The Evolving Role of Social Media in Healthcare

Doctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Pa...

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Why a CMS is Crucial for a Social Business

Social Why a CMS is Crucial for a Social Business

9y Himanshu Sareen

Why a CMS is Crucial for a Social Business

With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the succes...

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Post-IPO Twitter Positioned for eCommerce Dominance

Social Post-IPO Twitter Positioned for eCommerce Dominance

9y Himanshu Sareen

Post-IPO Twitter Positioned for eCommerce Dominanc...

While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Read...

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Social E-Commerce and the Customer Network

Social Social E-Commerce and the Customer Network

9y Himanshu Sareen

Social E-Commerce and the Customer Network

There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller comp...

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Hotels and Resorts - Isolated Experiences in Need of Social Awakening

Social Hotels and Resorts - Isolated Experiences in Need of Social Awakening

9y Himanshu Sareen

Hotels and Resorts - Isolated Experiences in Need ...

Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and bui...

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Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

Social Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

9y Himanshu Sareen

Why Amazon Is the Most Social, Least Social-Friend...

Over the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remain...

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