Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI.
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A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce.
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentions are crucial.
Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that might benefit from tying in with Office.
Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology?