The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the ...
View articleConversations with industry folks who work outside of ad exchanges. Read More...
View articleA look at where the future of online media buying is going. Read More...
View articleInterviews and observations on the state of mobile and digital marketing from ad:tech. Read More...
View articleWith so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Read More...
View articleHow does the reluctance to ask "Why?" pose dangers to the overall health of the agency-client relationship? Read More...
View articleA summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to ...
View articleWith video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as ...
View articleMedia and marketing plans need to start with and always reinforce the business strategy. Read More...
View articleHow tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process? R...
View articleMedia planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Read More...
View articleSix highlights and five takeaways from the meeting. Read More...
View articleAn interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Read M...
View articleAs digital video heats up, here's what media planners should expect to be talking about. Read More...
View articleWith new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part on...
View articlePredictions, statistics, and tidbits from the latest ad:tech conference. Read More...
View articleWeb publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract ...
View articleDo clients really understand the scope of work involved in planning and managing digital campaigns? Read More...
View articleSome challenges still facing marketers now that mobile advertising has finally "made it." Read More...
View articleForty-seven ways to buy and place display advertising by other medium and the types of display ad formats. Part two in a two-part series. Read More...
View articleWho are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...
View articleWe're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own s...
View articleDon't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you re...
View articleA look at how search can inform the media plan with these strategies: dataming web analytics and on-site search, simple search, six Google tools, and ...
View articleWant to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Read More...
View articleFour keyword research tools a PPC specialist would use and other keyword tips. Read More...
View articleAre we about to see a complete change to the media buying culture? Part two in a two-part series. Read More...
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