How does the reluctance to ask "Why?" pose dangers to the overall health of the agency-client relationship?
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A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to capture more revenue.
With video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as well.
Media and marketing plans need to start with and always reinforce the business strategy.
How tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process?