Why media planners should measure and give credit to multiple touches that influence the final outcome - not only the last click. Read More...
View articleSimplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Read More...
View articleHow to explain the view-through conversion rate to advertisers. Read More...
View articleSince women represent 51 percent of the U.S. population and control 80 percent of purchasing power worldwide, maybe it's time advertisers started mark...
View articleDeal sites - from stalwarts and up-and-comers - that media planners may want to consider. Read More...
View articleMany travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first ...
View articleIs the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Read More...
View articleFive tips for easing advertisers into social media advertising. Read More...
View articleNew to online advertising? Get your most common and important questions answered. Read More...
View articleAn interview with LinkedIn's VP of marketing solutions reveals its advertising strategy and its secret to valuable campaigns. Read More...
View articleAs mobile quickly progresses, media planners need to know where to begin. Here are ten good places to start. Read More...
View articleHow comfortable are you with online video advertising? Read More...
View articleEducate your client on how to handle other companies' pitches and encourage them to involve you in the process. Read More...
View articleIf you want to get in to media planning heaven, avoid these common sins. Read More...
View articleReaching a niche audience may be more effective than a broad-based one. Consider these two examples. Read More...
View articleA look at what Twitter's new ad offering, Promoted Tweets, is all about, how it will fare, and whether or not it will have an adverse user reaction? R...
View articleApple's touch-screen tablet theoretically presents more advertising opportunities. For media planners, it presents multiple hurdles. Here's why. Read ...
View articleGet the best of both worlds with contextual ads - exposure for branding and pricing for performance. Read More...
View articleAs digital ad creative gets more complex, here are eight ways to minimize problems when executing campaigns. Read More...
View articleOpportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a ...
View articleHow to calculate effective CPA and help your media plan. Read More...
View articleA look at the reasons online publishers and ad networks get rejected by media planners. Read More...
View articleWant to reach consumers who are trying to stay on top of their New Year's goals? Consider developing ad messaging and creative for these eight categor...
View articleA new ad-tracking tool makes it easier to quantify the value of an ad when someone shares it with friends. Read More...
View articleThe top 20 uninspiring online media planning strategies of the year and how to do better next year. Read More...
View articleThree ad technologies are promoting performance messaging. They won't be alone. Read More...
View articleOpportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more. Read More...
View article