Attribution Reporting: The Most Overlooked Media Planning Tool
Media

Attribution Reporting: The Most Overlooked Media Planning Tool

13y Hollis Thomases

Attribution Reporting: The Most Overlooked Media P...

Why media planners should measure and give credit to multiple touches that influence the final outcome - not only the last click. Read More...

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DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup
Media

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup

13y Hollis Thomases

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alp...

Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Read More...

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Different Views of View-Through Tracking
Media

Different Views of View-Through Tracking

13y Hollis Thomases

Different Views of View-Through Tracking

How to explain the view-through conversion rate to advertisers. Read More...

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Marketing to Digital Moms
Media

Marketing to Digital Moms

13y Hollis Thomases

Marketing to Digital Moms

Since women represent 51 percent of the U.S. population and control 80 percent of purchasing power worldwide, maybe it's time advertisers started mark...

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Advertising Through Deal Sites: Groupon and Beyond
Media

Advertising Through Deal Sites: Groupon and Beyond

13y Hollis Thomases

Advertising Through Deal Sites: Groupon and Beyond

Deal sites - from stalwarts and up-and-comers - that media planners may want to consider. Read More...

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Online Advertising Options for Destination Marketers
Media

Online Advertising Options for Destination Marketers

14y Hollis Thomases

Online Advertising Options for Destination Markete...

Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first ...

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Revisiting Google as a Media Network
Media

Revisiting Google as a Media Network

14y Hollis Thomases

Revisiting Google as a Media Network

Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Read More...

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The Backdoor to Social Media
Media

The Backdoor to Social Media

14y Hollis Thomases

The Backdoor to Social Media

Five tips for easing advertisers into social media advertising. Read More...

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Top 10 New Online Advertising Client Questions
Media

Top 10 New Online Advertising Client Questions

14y Hollis Thomases

Top 10 New Online Advertising Client Questions

New to online advertising? Get your most common and important questions answered. Read More...

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Why LinkedIn's Advertising Business Is Booming
Media

Why LinkedIn's Advertising Business Is Booming

14y Hollis Thomases

Why LinkedIn's Advertising Business Is Booming

An interview with LinkedIn's VP of marketing solutions reveals its advertising strategy and its secret to valuable campaigns. Read More...

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Top 10 Guide to Mobile Ad Campaign Readiness
Media

Top 10 Guide to Mobile Ad Campaign Readiness

14y Hollis Thomases

Top 10 Guide to Mobile Ad Campaign Readiness

As mobile quickly progresses, media planners need to know where to begin. Here are ten good places to start. Read More...

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Why Online Video Ads Should Be in Your Media Plan -They rock!
Media

Why Online Video Ads Should Be in Your Media Plan -They rock!

14y Hollis Thomases

Why Online Video Ads Should Be in Your Media Plan ...

How comfortable are you with online video advertising? Read More...

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Ad Technology vs. Agency: Who Has the Advertiser's Ear?
Media

Ad Technology vs. Agency: Who Has the Advertiser's Ear?

14y Hollis Thomases

Ad Technology vs. Agency: Who Has the Advertiser's...

Educate your client on how to handle other companies' pitches and encourage them to involve you in the process. Read More...

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7 Deadly Sins of Online Media Planning
Media

7 Deadly Sins of Online Media Planning

14y Hollis Thomases

7 Deadly Sins of Online Media Planning

If you want to get in to media planning heaven, avoid these common sins. Read More...

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How Niche Media Planning Might Be Better for Your Advertiser
Media

How Niche Media Planning Might Be Better for Your Advertiser

14y Hollis Thomases

How Niche Media Planning Might Be Better for Your ...

Reaching a niche audience may be more effective than a broad-based one. Consider these two examples. Read More...

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Twitter Finally Joins the Mix With Its Own Ad Offering
Media

Twitter Finally Joins the Mix With Its Own Ad Offering

14y Hollis Thomases

Twitter Finally Joins the Mix With Its Own Ad Offe...

A look at what Twitter's new ad offering, Promoted Tweets, is all about, how it will fare, and whether or not it will have an adverse user reaction? R...

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iPad = iPain for Media Planners?
Media

iPad = iPain for Media Planners?

14y Hollis Thomases

iPad = iPain for Media Planners?

Apple's touch-screen tablet theoretically presents more advertising opportunities. For media planners, it presents multiple hurdles. Here's why. Read ...

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Next Generation Contextual Advertising Evolves Out of the Box
Media

Next Generation Contextual Advertising Evolves Out of the Box

14y Hollis Thomases

Next Generation Contextual Advertising Evolves Out...

Get the best of both worlds with contextual ads - exposure for branding and pricing for performance. Read More...

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Ad Standards Don't Prevent Media Planning Challenges
Media

Ad Standards Don't Prevent Media Planning Challenges

14y Hollis Thomases

Ad Standards Don't Prevent Media Planning Challeng...

As digital ad creative gets more complex, here are eight ways to minimize problems when executing campaigns. Read More...

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Local Online Media Planning Options in Mobile
Media

Local Online Media Planning Options in Mobile

14y Hollis Thomases

Local Online Media Planning Options in Mobile

Opportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a ...

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Media Planning for eCPA and Other Performance Metrics
Media

Media Planning for eCPA and Other Performance Metrics

14y Hollis Thomases

Media Planning for eCPA and Other Performance Metr...

How to calculate effective CPA and help your media plan. Read More...

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Why Your Site Didn't Make My Media Plan
Media

Why Your Site Didn't Make My Media Plan

14y Hollis Thomases

Why Your Site Didn't Make My Media Plan

A look at the reasons online publishers and ad networks get rejected by media planners. Read More...

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Media Planning for New Year's Resolutions Mindsets
Media

Media Planning for New Year's Resolutions Mindsets

14y Hollis Thomases

Media Planning for New Year's Resolutions Mindsets

Want to reach consumers who are trying to stay on top of their New Year's goals? Consider developing ad messaging and creative for these eight categor...

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Quantifying the Pass-Along Value of Online Advertising
Media

Quantifying the Pass-Along Value of Online Advertising

14y Hollis Thomases

Quantifying the Pass-Along Value of Online Adverti...

A new ad-tracking tool makes it easier to quantify the value of an ad when someone shares it with friends. Read More...

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2009's 20 Most Unoriginal Online Media Planning Strategies
Media

2009's 20 Most Unoriginal Online Media Planning Strategies

14y Hollis Thomases

2009's 20 Most Unoriginal Online Media Planning St...

The top 20 uninspiring online media planning strategies of the year and how to do better next year. Read More...

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Improving the Performance of Display Advertising
Media

Improving the Performance of Display Advertising

14y Hollis Thomases

Improving the Performance of Display Advertising

Three ad technologies are promoting performance messaging. They won't be alone. Read More...

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Local Online Media Planning Options, Part 2
Media

Local Online Media Planning Options, Part 2

14y Hollis Thomases

Local Online Media Planning Options, Part 2

Opportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more. Read More...

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