Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete.
Articles by this author
Six highlights and five takeaways from the meeting.
An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers.
As digital video heats up, here's what media planners should expect to be talking about.
With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series.