Local Online Media Planning Options, Part 1
Media

Local Online Media Planning Options, Part 1

14y Hollis Thomases

Local Online Media Planning Options, Part 1

Opportunities for geo-targeted media plans including search, local directories, review sites, and regional media sites. Read More...

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Is Your Display Ad Budget Shrinking?
Media

Is Your Display Ad Budget Shrinking?

15y Hollis Thomases

Is Your Display Ad Budget Shrinking?

Online media planners can still do more with less. Read More...

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Online Video Advertising FAQ
Media

Online Video Advertising FAQ

15y Hollis Thomases

Online Video Advertising FAQ

What media planners want to know about online video advertising. Read More...

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More Twitter Advertising Opportunities
Media

More Twitter Advertising Opportunities

15y Hollis Thomases

More Twitter Advertising Opportunities

Three new tools for getting the most out of your Twitter ad campaign. Read More...

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Can Media Agencies and CPA Networks Play Nice?
Media

Can Media Agencies and CPA Networks Play Nice?

15y Hollis Thomases

Can Media Agencies and CPA Networks Play Nice?

What advertisers might gain if they could. Read More...

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Social Media Advertising Barriers Eroding
Media

Social Media Advertising Barriers Eroding

15y Hollis Thomases

Social Media Advertising Barriers Eroding

Forecasts for social network ad spending aren't overly optimistic. Here's why social media sites should be grabbing advertisers' attention anyway. Rea...

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The Definitive List of Self-Serve Online Ad Buying
Media

The Definitive List of Self-Serve Online Ad Buying

15y Hollis Thomases

The Definitive List of Self-Serve Online Ad Buying

If you practice do-it-yourself online ad buying, check out this extensive list of solutions. Read More...

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More Standards Coming to Social Media Advertising
Media

More Standards Coming to Social Media Advertising

15y Hollis Thomases

More Standards Coming to Social Media Advertising

Two industry groups help shape social media advertising. Read More...

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Data Reporting Tools That Aid Media Planning
Media

Data Reporting Tools That Aid Media Planning

15y Hollis Thomases

Data Reporting Tools That Aid Media Planning

Online planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources. Read More...

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Integrating Twitter into Ad Campaigns
Media

Integrating Twitter into Ad Campaigns

15y Hollis Thomases

Integrating Twitter into Ad Campaigns

Brands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what. Read More...

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Summertime Media Planning Strategies
Media

Summertime Media Planning Strategies

15y Hollis Thomases

Summertime Media Planning Strategies

Fifteen ideas to reach people online when they're spending more time offline. Read More...

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How to Prepare for an Online Direct Response Campaign
Media

How to Prepare for an Online Direct Response Campaign

15y Hollis Thomases

How to Prepare for an Online Direct Response Campa...

Eight factors that marketers must consider when developing a direct-response ad campaign for the Web. Read More...

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B2B Lead Gen Advertisers Finally Have Their Own Network
Media

B2B Lead Gen Advertisers Finally Have Their Own Network

15y Hollis Thomases

B2B Lead Gen Advertisers Finally Have Their Own Ne...

Madison Logic offers a solution for B2B lead gen advertisers. Read More...

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Healthcare Advertising's Newest Model
Media

Healthcare Advertising's Newest Model

15y Hollis Thomases

Healthcare Advertising's Newest Model

An independent producer of health videos offers a new spin on contextual advertising. Read More...

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Want to Be a Better Media Planner? Get Social
Media

Want to Be a Better Media Planner? Get Social

15y Hollis Thomases

Want to Be a Better Media Planner? Get Social

In the quest for knowledge, you don't need to go it alone. Here are online resources to connect you with other media professionals. Read More...

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Online Advertorial Still an Ugly Duckling in 2009
Media

Online Advertorial Still an Ugly Duckling in 2009

15y Hollis Thomases

Online Advertorial Still an Ugly Duckling in 2009

Advertorial, paid editorial content provided by an advertiser, has been around for years and continues to evolve. Does it belong in your media plans? ...

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Keeping Tabs on the Interactive Advertising Bureau
Media

Keeping Tabs on the Interactive Advertising Bureau

15y Hollis Thomases

Keeping Tabs on the Interactive Advertising Bureau

What every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Read More...

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Ten Ways Online Media Planning Differs From Print
Media

Ten Ways Online Media Planning Differs From Print

15y Hollis Thomases

Ten Ways Online Media Planning Differs From Print

Planning an online campaign takes different skills and tools than traditional campaigns. Read More...

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Performance Media Planning: Six Factors to Consider
Media

Performance Media Planning: Six Factors to Consider

15y Hollis Thomases

Performance Media Planning: Six Factors to Conside...

What media planners should know about the performance media space. Read More...

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E-tailers Selling Ad Space
Media

E-tailers Selling Ad Space

15y Hollis Thomases

E-tailers Selling Ad Space

Major online retailers are turning to ad revenue to supplement slumping sales. Will it pay off? Read More...

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Ten Reasons to Be Optimistic About Online in 2009
Media

Ten Reasons to Be Optimistic About Online in 2009

15y Hollis Thomases

Ten Reasons to Be Optimistic About Online in 2009

The new year holds lots of promise for online marketing. Here's why. Read More...

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Online Advertising in the Caribbean
Media

Online Advertising in the Caribbean

15y Hollis Thomases

Online Advertising in the Caribbean

Online advertising in the Caribbean in 2009 is more like online advertising in 1999. Read More...

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Making Distinctions in Contextual Advertising
Media

Making Distinctions in Contextual Advertising

15y Hollis Thomases

Making Distinctions in Contextual Advertising

There are many types of contextual advertising, but it isn't as confusing as it might seem. Go ahead. Dip your toe in. Read More...

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Ad:tech NY 2008: Social Media Wins Exposure
Media

Ad:tech NY 2008: Social Media Wins Exposure

15y Hollis Thomases

Ad:tech NY 2008: Social Media Wins Exposure

A conference about online advertising offers some other interesting trends. A round up. Read More...

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U.S. Women and the Internet, Part 3
Media

U.S. Women and the Internet, Part 3

15y Hollis Thomases

U.S. Women and the Internet, Part 3

Seven immutable laws of online marketing to women. Read More...

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U.S. Women and the Internet, Part 1
Media

U.S. Women and the Internet, Part 1

15y Hollis Thomases

U.S. Women and the Internet, Part 1

Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Read Mor...

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A MIXX of Takeaways
Media

A MIXX of Takeaways

16y Hollis Thomases

A MIXX of Takeaways

The Internet runs on love. What that means for digital marketers. Read More...

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