Social Advertising Industry: Present and Future
Media

Social Advertising Industry: Present and Future

16y Hollis Thomases

Social Advertising Industry: Present and Future

Highlights from the first-of-its-kind Social Ad Summit. Read More...

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Pandora: Music and Advertising Happily Married
Media

Pandora: Music and Advertising Happily Married

16y Hollis Thomases

Pandora: Music and Advertising Happily Married

The free, personalized Internet radio allows listeners to create their own stations -- and advertisers to reach them. Read More...

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Regional Publishers Must Grow Ad Dollars
Media

Regional Publishers Must Grow Ad Dollars

16y Hollis Thomases

Regional Publishers Must Grow Ad Dollars

While regional media continue to figure out how to better monetize the Web, they must find better ways to reach their buyers. Read More...

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Online Event Advertising
Media

Online Event Advertising

16y Hollis Thomases

Online Event Advertising

While your next event may not be as massive as the Beijing Olympics, follow some of these tips and your event will certainly be a winner Read More...

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Keeping Track of Tracking Services
Media

Keeping Track of Tracking Services

16y Hollis Thomases

Keeping Track of Tracking Services

A look at some tools to monitor reputation, track competitors' paid search campaigns, and more. Read More...

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Agencies: To Subcontract or Partner?
Media

Agencies: To Subcontract or Partner?

16y Hollis Thomases

Agencies: To Subcontract or Partner?

How much do client perceptions influence agency decisions? Read More...

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A Vacation Challenge to Ad People: Unwire!
Media

A Vacation Challenge to Ad People: Unwire!

16y Hollis Thomases

A Vacation Challenge to Ad People: Unwire!

Marketers are busier than ever, and the work's never done. Here are six tips on how to enjoy an unwired vacation. Read More...

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Serving Relevant Ads to International Visitors
Media

Serving Relevant Ads to International Visitors

16y Hollis Thomases

Serving Relevant Ads to International Visitors

A startup promises to serve relevant ads to international visitors. Does it work? Read More...

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One-Stop Shop for Lead Gen
Media

One-Stop Shop for Lead Gen

16y Hollis Thomases

One-Stop Shop for Lead Gen

A new tool distinguishes marketing leads from sales leads. Read More...

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The Problem With Online Media Measurement Tools
Media

The Problem With Online Media Measurement Tools

16y Hollis Thomases

The Problem With Online Media Measurement Tools

How savvy media buyers can mitigate discrepancies in measuring online audiences. Read More...

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Play Streaming Video Advertising
Media

Play Streaming Video Advertising

16y Hollis Thomases

Play Streaming Video Advertising

The challenges of advertising in this brand new channel and questions to ask of potential partners. Read More...

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Boomers and Beyond: Targeting the 50-Plus Audience Online
Media

Boomers and Beyond: Targeting the 50-Plus Audience Online

16y Hollis Thomases

Boomers and Beyond: Targeting the 50-Plus Audience...

Best approaches to say something meaningful and appeal to a boomer. Read More...

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Online Customer Acquisition: Lessons Learned
Media

Online Customer Acquisition: Lessons Learned

16y Hollis Thomases

Online Customer Acquisition: Lessons Learned

A report from the first LeadsCon conference. Read More...

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Psychographically Targeted Web Advertising
Media

Psychographically Targeted Web Advertising

16y Hollis Thomases

Psychographically Targeted Web Advertising

An approach to building brand awareness based on 20 personality traits. Will it bring more ad dollars to the Web? Read More...

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U.S. Women and the Internet, Part 2
Media

U.S. Women and the Internet, Part 2

16y Hollis Thomases

U.S. Women and the Internet, Part 2

When are women more likely to pay attention and respond to online ads? Last of two parts. Read More...

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U.S. Women and the Internet, Part 1
Media

U.S. Women and the Internet, Part 1

16y Hollis Thomases

U.S. Women and the Internet, Part 1

Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Read Mor...

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Solutions for Yahoo (Besides Microsoft's Money)
Media

Solutions for Yahoo (Besides Microsoft's Money)

16y Hollis Thomases

Solutions for Yahoo (Besides Microsoft's Money)

If Microsoft took over Yahoo, it would be bad for online advertisers. Some alternative scenarios. Read More...

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Can User-Selected Advertising Improve Response Rates?
Media

Can User-Selected Advertising Improve Response Rates?

16y Hollis Thomases

Can User-Selected Advertising Improve Response Rat...

An advertising model puts the consumers in charge of what ads they see. Read More...

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Ad Servers on the State of Online Video Ads
Media

Ad Servers on the State of Online Video Ads

16y Hollis Thomases

Ad Servers on the State of Online Video Ads

Executives from DoubleClick, Atlas, and Mediaplex discuss the challenges and opportunities for the emerging format. Read More...

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Future of Online Advertising in Flux
Media

Future of Online Advertising in Flux

16y Hollis Thomases

Future of Online Advertising in Flux

Advertiser education plays an important role in our industry's health, particularly if the nation rolls into a recession. Read More...

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A Media Planning Solution for a Fragmented World
Media

A Media Planning Solution for a Fragmented World

16y Hollis Thomases

A Media Planning Solution for a Fragmented World

Web-based platform's promise lies in streamlining the media research, selection, and request-for-proposal (RFP) processes. Read More...

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Ad:tech NY 2007 Perspective
Media

Ad:tech NY 2007 Perspective

16y Hollis Thomases

Ad:tech NY 2007 Perspective

Investors and VCs roamed the show floors looking for the next best thing, while attendees tried to figure out what an ad network is. Read More...

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2007 Ad:tech New York Best Bets
Media

2007 Ad:tech New York Best Bets

16y Hollis Thomases

2007 Ad:tech New York Best Bets

Get up to speed on social media, video advertising, brand building, the outlook for interactive, and lots more. Read More...

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Are Online Agencies Capitalizing on Market Opportunity?
Media

Are Online Agencies Capitalizing on Market Opportunity?

16y Hollis Thomases

Are Online Agencies Capitalizing on Market Opportu...

Why interactive agencies must do a better job of practicing what they preach. Read More...

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Advertising in 2007 Online Holiday Gift Guides
Media

Advertising in 2007 Online Holiday Gift Guides

17y Hollis Thomases

Advertising in 2007 Online Holiday Gift Guides

While several publishers will offer run-of-channel display ad opportunities, many gift guides will have exclusive sponsors. Read More...

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New Optimism for Online Retail Marketing Opportunities
Media

New Optimism for Online Retail Marketing Opportunities

17y Hollis Thomases

New Optimism for Online Retail Marketing Opportuni...

Retailers at the Shop.org Annual Summit appear keen to embrace new marketing tactics. Read More...

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Social Media Advertising: No Direct Response Proposition
Media

Social Media Advertising: No Direct Response Proposition

17y Hollis Thomases

Social Media Advertising: No Direct Response Propo...

True acceptance of an advertiser comes from letting the user shape the brand. Read More...

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