The State of Ad Network Transparency
Media

The State of Ad Network Transparency

17y Hollis Thomases

The State of Ad Network Transparency

Not all networks define disclosure the same way. What do media buyers need to know? Read More...

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Surveying Higher Education About Online Marketing
Media

Surveying Higher Education About Online Marketing

17y Hollis Thomases

Surveying Higher Education About Online Marketing

How educators are shifting their marketing focus to the Web. Read More...

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What Agencies Should Know About Lead Generation
Media

What Agencies Should Know About Lead Generation

17y Hollis Thomases

What Agencies Should Know About Lead Generation

Online lead gen is the fastest growing category in online ad spending. Some lead-gen basics — and where to learn more. Read More...

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Niche Audience Agencies and Ad Strategies
Media

Niche Audience Agencies and Ad Strategies

17y Hollis Thomases

Niche Audience Agencies and Ad Strategies

Ever more niche-specific interactive agencies are appearing. Why? Read More...

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Long-Play Streaming Video Advertising
Media

Long-Play Streaming Video Advertising

17y Hollis Thomases

Long-Play Streaming Video Advertising

The challenges of advertising in this brand new channel and questions to ask of potential partners. Read More...

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Agency's Cure for the Summertime Blues
Media

Agency's Cure for the Summertime Blues

17y Hollis Thomases

Agency's Cure for the Summertime Blues

Some midyear online marketing initiatives to consider, whether or not you have a summer lull. Read More...

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Buying Greenvertising
Media

Buying Greenvertising

17y Hollis Thomases

Buying Greenvertising

The right way for media buyers to place clients in environmentally friendly Web sites. Read More...

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An Online Marketing Primer for Higher Education
Media

An Online Marketing Primer for Higher Education

17y Hollis Thomases

An Online Marketing Primer for Higher Education

Colleges and universities cater to the most wired populace, yet many are clueless about online marketing. Read More...

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Last-Minute Media Buying
Media

Last-Minute Media Buying

17y Hollis Thomases

Last-Minute Media Buying

A four-step plan for media buyers under pressure to place hurry-up campaigns. Read More...

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Do Traditional Agencies Still Snub Search?
Media

Do Traditional Agencies Still Snub Search?

17y Hollis Thomases

Do Traditional Agencies Still Snub Search?

Big ad agencies and their efforts to embrace the search marketplace. Read More...

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Agencies Implications in Mobile Advertising, Part 2
Media

Agencies Implications in Mobile Advertising, Part 2

17y Hollis Thomases

Agencies Implications in Mobile Advertising, Part ...

Ten years in the making, mobile advertising is finally getting up to speed. Are ad agencies ready? Part two of a series. Read More...

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Agency Implications in Mobile Advertising, Part 1
Media

Agency Implications in Mobile Advertising, Part 1

17y Hollis Thomases

Agency Implications in Mobile Advertising, Part 1

Ten years in the making, mobile advertising is finally getting up to speed. Are ad agencies ready? Part one of a series. Read More...

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Building an Online Travel Brand
Media

Building an Online Travel Brand

17y Hollis Thomases

Building an Online Travel Brand

An online travel marketer discusses what works -- and what doesn't -- in today's online marketing climate. Read More...

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The Mobile Marketing Schism
Media

The Mobile Marketing Schism

17y Hollis Thomases

The Mobile Marketing Schism

Buoyant optimism about mobile advertising, or uncertainty and skepticism? Depends on which side of the mobile camp you're talking to. Read More...

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Retailers' 2007 Online Advertising Outlook
Media

Retailers' 2007 Online Advertising Outlook

17y Hollis Thomases

Retailers' 2007 Online Advertising Outlook

Advertising's resurging online. Will e-tailers follow suit? Read More...

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What Agencies Should Know About Lead Generation
Media

What Agencies Should Know About Lead Generation

17y Hollis Thomases

What Agencies Should Know About Lead Generation

Online lead gen is the fastest growing category in online ad spending. Some lead-gen basics -- and where to learn more. Read More...

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Cranky But Cranked Up -- 2007
Media

Cranky But Cranked Up -- 2007

17y Hollis Thomases

Cranky But Cranked Up -- 2007

What makes our columnist cranky -- and cranked up -- about online marketing's prospects in a new year. Read More...

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2006 Online Holiday Campaigns: End of Season Perspective, Part 2
Media

2006 Online Holiday Campaigns: End of Season Perspective, Part 2

17y Hollis Thomases

2006 Online Holiday Campaigns: End of Season Persp...

Now that the holiday shopping crush is over, how did retailers really fare from their online ad campaigns? Read More...

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A Bright Spot in Opt-In Advertising?
Media

A Bright Spot in Opt-In Advertising?

17y Hollis Thomases

A Bright Spot in Opt-In Advertising?

A soon-to-debut service pays consumers to view ads and charges advertisers only if their ads are seen. Read More...

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2006 Online Holiday Campaigns: Midseason Perspective
Media

2006 Online Holiday Campaigns: Midseason Perspective

17y Hollis Thomases

2006 Online Holiday Campaigns: Midseason Perspecti...

How are advertisers faring? In advertising speak, "Pony up early and heavily if you want to have any impact whatsoever." Read More...

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Polling for Dollars
Media

Polling for Dollars

17y Hollis Thomases

Polling for Dollars

Two companies are using polls in different ways, both of which are helping advertisers. Read More...

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Real Estate Developers Need Web Marketing Strategy
Media

Real Estate Developers Need Web Marketing Strategy

17y Hollis Thomases

Real Estate Developers Need Web Marketing Strategy

Seventy-seven percent of home buyers use the Web as their primary source, but only 15 percent of agents spend ad money online. Read More...

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Tristitials: The Three-in-One Ad
Media

Tristitials: The Three-in-One Ad

18y Hollis Thomases

Tristitials: The Three-in-One Ad

A new format from snap2eyes allows thrifty advertisers to get more bang for their buck. Read More...

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Field Report: Analytics & Advertisers
Media

Field Report: Analytics & Advertisers

18y Hollis Thomases

Field Report: Analytics & Advertisers

Everyone would benefit if ad reports and Web analytics reports were better paired and analyzed. Read More...

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The Advertising Piggyback Strategy
Media

The Advertising Piggyback Strategy

18y Hollis Thomases

The Advertising Piggyback Strategy

Piggybacking can be a smart way to ensure just a little more bang for the buck. But a lot depends on the actual ad campaign. Read More...

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Destination Marketers Shift Their Digital Spend
Media

Destination Marketers Shift Their Digital Spend

18y Hollis Thomases

Destination Marketers Shift Their Digital Spend

The future of DMO and CVB online marketing calls for a blend of tactics, both on and off the Web site. Read More...

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Are Advertisers Brave Enough for Social Media?
Media

Are Advertisers Brave Enough for Social Media?

18y Hollis Thomases

Are Advertisers Brave Enough for Social Media?

Social media must be treated as an entirely different type of online ad buy. Read More...

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