The Value of Content-Related Text Advertising
Media

The Value of Content-Related Text Advertising

18y Hollis Thomases

The Value of Content-Related Text Advertising

Online video may bring pizzazz to Web advertising, but don't underestimate the power of relevant text messages. Read More...

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Google, the Media Network, Part 2
Media

Google, the Media Network, Part 2

18y Hollis Thomases

Google, the Media Network, Part 2

Google's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part two of a series. Read More...

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Google, the Media Network, Part 1
Media

Google, the Media Network, Part 1

18y Hollis Thomases

Google, the Media Network, Part 1

Google's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part one of a series. Read More...

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Surveying Agencies About Online Video Advertising
Media

Surveying Agencies About Online Video Advertising

18y Hollis Thomases

Surveying Agencies About Online Video Advertising

Online video advertising has reached the buzz stratosphere. What are agencies' experience with it, and what is the state and future of it? Read More...

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Rain or Shine, Weather-Triggered Advertising Is Fine
Media

Rain or Shine, Weather-Triggered Advertising Is Fine

18y Hollis Thomases

Rain or Shine, Weather-Triggered Advertising Is Fi...

Everyone talks about the weather. Advertisers are doing something about it. Read More...

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What Agencies Need to Know About Local
Media

What Agencies Need to Know About Local

18y Hollis Thomases

What Agencies Need to Know About Local

Local is a great opportunity, but have the tools and infrastructure developed enough? Read More...

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Retargeting Gains Traction, Part 2
Media

Retargeting Gains Traction, Part 2

18y Hollis Thomases

Retargeting Gains Traction, Part 2

What retargeting is, what it isn't, and some agency best practices. Second of a two-part series. Read More...

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Retargeting Gains Traction, Part 1
Media

Retargeting Gains Traction, Part 1

18y Hollis Thomases

Retargeting Gains Traction, Part 1

What retargeting is, what it isn't, and some agency best practices. Part 1 of a two-part series. Read More...

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Adware Industry on the Defensive
Media

Adware Industry on the Defensive

18y Hollis Thomases

Adware Industry on the Defensive

The adware industry is under attack. Will legit adware firms survive the battle? Read More...

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Agencies: To Subcontract or Partner?
Media

Agencies: To Subcontract or Partner?

18y Hollis Thomases

Agencies: To Subcontract or Partner?

How much do client perceptions influence agency decisions? Read More...

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SEM and Online Advertising Symbiosis
Media

SEM and Online Advertising Symbiosis

18y Hollis Thomases

SEM and Online Advertising Symbiosis

Separating SEM from online advertising campaigns is downright foolish. Read More...

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Too Early for RSS Advertising?
Media

Too Early for RSS Advertising?

18y Hollis Thomases

Too Early for RSS Advertising?

Is RSS destined to become the next e-mail for marketers? Read More...

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A Simplified, Accountable Approach to Developing Media Strategy
Media

A Simplified, Accountable Approach to Developing Media Strategy

18y Hollis Thomases

A Simplified, Accountable Approach to Developing M...

Applying a one-page business plan to your media buying strategies. Read More...

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Advertising Money Can't Buy
Media

Advertising Money Can't Buy

18y Hollis Thomases

Advertising Money Can't Buy

You've found the perfect Web site for the campaign -- but it doesn't accept advertising. How to approach an e-commerce or service site and negotiate a...

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Why Pay-Per-Call Advertising Needs Ad Agencies
Media

Why Pay-Per-Call Advertising Needs Ad Agencies

18y Hollis Thomases

Why Pay-Per-Call Advertising Needs Ad Agencies

Pay per call's potency exceeds many other online ad options. Who can benefit from it and some best practices for using it. Read More...

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Cranky But Cranked Up for 2006
Media

Cranky But Cranked Up for 2006

18y Hollis Thomases

Cranky But Cranked Up for 2006

A media buyer's reflections on 2005, and predictions for 2006. Read More...

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Commercial and Industrial Sites Need Advertising, Too
Media

Commercial and Industrial Sites Need Advertising, Too

18y Hollis Thomases

Commercial and Industrial Sites Need Advertising, ...

Where to go to advertise commercial/industrial sector products and services. Read More...

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Why Traffic and Analytics Matter to Media Buyers
Media

Why Traffic and Analytics Matter to Media Buyers

18y Hollis Thomases

Why Traffic and Analytics Matter to Media Buyers

Tools to use for better online media buying and planning. Read More...

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Buying and Selling Ads Based on Performance
Media

Buying and Selling Ads Based on Performance

18y Hollis Thomases

Buying and Selling Ads Based on Performance

Yield Manager: the Ginsu knife of ad servers? Read More...

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Is Online Advertising a Disruptive Technology?
Media

Is Online Advertising a Disruptive Technology?

18y Hollis Thomases

Is Online Advertising a Disruptive Technology?

Why Internet advertising is finally getting respect in the traditional advertising world. Read More...

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Training Online Media Buyers
Media

Training Online Media Buyers

19y Hollis Thomases

Training Online Media Buyers

What do online media buying newbies need to know? A Q and A with Leslie Laredo. Read More...

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Rain or Shine, Weather-Triggered Advertising Is Fine
Media

Rain or Shine, Weather-Triggered Advertising Is Fine

19y Hollis Thomases

Rain or Shine, Weather-Triggered Advertising Is Fi...

Everyone talks about the weather. Advertisers are doing something about it. Read More...

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Ad/Search Agency Convergence
Media

Ad/Search Agency Convergence

19y Hollis Thomases

Ad/Search Agency Convergence

If an online ad agency isn't also a search agency, how can it satisfy client needs? MSN Paid Search may hold some answers. Read More...

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The Rise of CPA Ad Networks
Media

The Rise of CPA Ad Networks

19y Hollis Thomases

The Rise of CPA Ad Networks

CPA ad networks are more popular -- and profitable -- than ever. Some tipson making your campaign with them a success. Read More...

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Prepare for Holiday 2005, Part 2: Online Advertising Opportunities
Media

Prepare for Holiday 2005, Part 2: Online Advertising Opportunities

19y Hollis Thomases

Prepare for Holiday 2005, Part 2: Online Advertisi...

The holiday season is looming. Are you ready? Last of a series. Read More...

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Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines
Media

Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines

19y Hollis Thomases

Prepare for Holiday 2005, Part 1: Comparison Shopp...

The holiday season is looming. Are you ready? Part one of a series. Read More...

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Online Media Buyers Role in Strategy
Media

Online Media Buyers Role in Strategy

19y Hollis Thomases

Online Media Buyers Role in Strategy

Think they don't play a part? Think again. Read More...

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