Comparing Media Planning Tools
Media

Comparing Media Planning Tools

19y Hollis Thomases

Comparing Media Planning Tools

How three media planning tools stack up. Read More

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DM Suppliers Need 21st-Century Marketing
Media

DM Suppliers Need 21st-Century Marketing

19y Hollis Thomases

DM Suppliers Need 21st-Century Marketing

Some DM industry suppliers could use a good dose of education -- and Internet marketing awareness. Read More...

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Is "Advertorial" a Four-Letter Word? Part 2
Media

Is "Advertorial" a Four-Letter Word? Part 2

19y Hollis Thomases

Is "Advertorial" a Four-Letter Word? Part 2

Is paid editorial evil? Last of a series. Read More...

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Is "Advertorial" a Four-Letter Word? Part 1
Media

Is "Advertorial" a Four-Letter Word? Part 1

19y Hollis Thomases

Is "Advertorial" a Four-Letter Word? Part 1

Is paid editorial evil? Part one of a series. Read More...

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The Incredible Disappearing Web Ads
Media

The Incredible Disappearing Web Ads

19y Hollis Thomases

The Incredible Disappearing Web Ads

A new plug-in allows Firefox users to strip all the ads from a Web page. Read More...

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Travel Industry Cold-Shoulders Metasearch
Media

Travel Industry Cold-Shoulders Metasearch

19y Hollis Thomases

Travel Industry Cold-Shoulders Metasearch

Discontents with metasearch: what advertisers want from the engines. Read More...

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Random Musings on 10 Years of Online Advertising
Media

Random Musings on 10 Years of Online Advertising

19y Hollis Thomases

Random Musings on 10 Years of Online Advertising

The good, the bad, the still-to-be-achieved. Read More...

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Prepping Online Advertising Newbies
Media

Prepping Online Advertising Newbies

19y Hollis Thomases

Prepping Online Advertising Newbies

Sure, it's a process. But the more we educate and prepare advertisers upfront, the more we minimize tension, missed deadlines, and undue expectations....

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Half of Online Media Buyers Don't Like Media Reps
Media

Half of Online Media Buyers Don't Like Media Reps

19y Hollis Thomases

Half of Online Media Buyers Don't Like Media Reps

Publishers, are you listening? Read More...

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Contextual Advertising With the Advertiser in Control
Media

Contextual Advertising With the Advertiser in Control

19y Hollis Thomases

Contextual Advertising With the Advertiser in Cont...

Five companies that offer PPC contextual ads placements-- and control and choice for the advertiser. Read More...

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Why the Search Engine Wars Are Good for Advertisers
Media

Why the Search Engine Wars Are Good for Advertisers

19y Hollis Thomases

Why the Search Engine Wars Are Good for Advertiser...

The more the Big Three search players spend on advertising and R&D, the better the short-term opportunities for search engine advertisers. Read More...

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Blog Advertising: Right for You?
Media

Blog Advertising: Right for You?

19y Hollis Thomases

Blog Advertising: Right for You?

Smart ways to think about blog advertising. Read More

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Retailers' 2005 Online Advertising Outlook
Media

Retailers' 2005 Online Advertising Outlook

19y Hollis Thomases

Retailers' 2005 Online Advertising Outlook

The end of impression-based buys for e-tailers? Read More...

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Achieve Media Goals Without Reviled Ad Techniques
Media

Achieve Media Goals Without Reviled Ad Techniques

19y Hollis Thomases

Achieve Media Goals Without Reviled Ad Techniques

Can you buy for a direct-response campaign without resorting to offensive ad techniques? Let's do the numbers. Read More...

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Rebuking the Most Hated Advertising Techniques
Media

Rebuking the Most Hated Advertising Techniques

19y Hollis Thomases

Rebuking the Most Hated Advertising Techniques

Let's get real. The Net must support itself. Annoying or not, ad techniques that work are here to stay. Read More...

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Lexus Signs Conquest Ad Deal With Edmunds.com
Media

Lexus Signs Conquest Ad Deal With Edmunds.com

23y Hollis Thomases

Lexus Signs Conquest Ad Deal With Edmunds.com

One-year deal allows luxury car manufacturer to put its non-intrusive four-inch boxes on its competitors' index pages. Read More...

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San Francisco Firm Unveils MP3 Ads
Media

San Francisco Firm Unveils MP3 Ads

23y Hollis Thomases

San Francisco Firm Unveils MP3 Ads

DigaCast has released two new technologies the company hopes will have consumers singing, or at least listening in. Read More...

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