Winning customer loyalty is all about the power of the brand, what it stands for, and the relevant stories that can be told around it.
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Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways
A few ideas that could entice customers to pay more for products or services by adding utility and simplicity.
As brands seek new ways to create relationships around the world, touch screens and dynamic symbols will surely be part of the picture.
Expectations for creative and strategic branding developments that will have an impact on the industry this year.