In the early days, collecting data about Web site traffic via log files was easy. These days, though, many Web sites provide dynamic content, and they are often integrated with other complex applications. So how, now, does one gather data?
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How does traffic arrive at your site? Which users make up that traffic? How do users interact with your site? And what are the results of their visits? You gotta know.
Despite the proliferation of Web sites, many don't work well enough to drive e-business success. Why so many breakdowns on the information superhighway? An analysis of your site traffic can be a sign pointing you in the right direction.