Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing.
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What perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space?
While the goal of most marketers is to stand out from the crowd, could it sometimes be beneficial to fit in instead?
Although we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves.
The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be open to a new wave of innovation - are you ready?