A Revolution in Marketing Affairs

Marketing A Revolution in Marketing Affairs

6y Ian Chee

A Revolution in Marketing Affairs

Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans i...

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The Etymology of Function

Marketing The Etymology of Function

6y Ian Chee

The Etymology of Function

What perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Read More...

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Does Standing Out Sometimes Mean Fitting In?

Marketing Does Standing Out Sometimes Mean Fitting In?

7y Ian Chee

Does Standing Out Sometimes Mean Fitting In?

While the goal of most marketers is to stand out from the crowd, could it sometimes be beneficial to fit in instead? Read More...

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The Power of Problems

Marketing The Power of Problems

7y Ian Chee

The Power of Problems

Although we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves. Read More...

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The Apple Watch: Why Size Matters

Marketing The Apple Watch: Why Size Matters

7y Ian Chee

The Apple Watch: Why Size Matters

The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be...

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Do You Remember Friendster?

Marketing Do You Remember Friendster?

7y Ian Chee

Do You Remember Friendster?

Marketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and pl...

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What the History of Counterfeiting Can Teach Us About the Future of Digital Marketing

Marketing What the History of Counterfeiting Can Teach Us About the Future of Digital Marketing

7y Ian Chee

What the History of Counterfeiting Can Teach Us Ab...

We no longer have to counterfeit in the digital marketing world - let's break the rules. That's what the Internet is for. Read More...

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How Talking to Your Fridge Will Change Marketing

Marketing How Talking to Your Fridge Will Change Marketing

8y Ian Chee

How Talking to Your Fridge Will Change Marketing

What happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? ...

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The Instagram Rule of 11

Social The Instagram Rule of 11

8y Ian Chee

The Instagram Rule of 11

Why is the number 11 important on Instagram? Is it the number of posts per month? The number of words you should use to describe an image? Actually, i...

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