Second Guessing Second Life
Media

Second Guessing Second Life

17y Ian Schafer

Second Guessing Second Life

Why you should think twice before taking a spin in Lindenland. Read More...

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Breaking the Broadband?
Media

Breaking the Broadband?

17y Ian Schafer

Breaking the Broadband?

Lessons learned from past original content plays. Read More

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Viva la Liberación?
Media

Viva la Liberación?

18y Ian Schafer

Viva la Liberación?

How online advertising can liberate content, one video at a time. Read More...

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When Will Social Media Meet Rich Media?
Media

When Will Social Media Meet Rich Media?

18y Ian Schafer

When Will Social Media Meet Rich Media?

Why we must turn rich media into en-rich media. Read More...

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Are You Experienced?
Media

Are You Experienced?

18y Ian Schafer

Are You Experienced?

Or, how I learned to stop thinking about "inventory," and love the "experience." Read More...

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CGM's Dirty Little Secret
Media

CGM's Dirty Little Secret

18y Ian Schafer

CGM's Dirty Little Secret

Even with CGM, quality counts more than quantity. Read More

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Possibly the Best Way to Make Money With CGM
Media

Possibly the Best Way to Make Money With CGM

18y Ian Schafer

Possibly the Best Way to Make Money With CGM

An introduction to the not-yet-implemented invitation-based video ad model. Read More...

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An Analysis of the Google/Viacom Video Deal
Media

An Analysis of the Google/Viacom Video Deal

18y Ian Schafer

An Analysis of the Google/Viacom Video Deal

A major content producer and the largest advertising network in the world have partnered to prove a syndicated video ad model can work. Read More...

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A ‘Tail’ of Two Videos
Media

A ‘Tail’ of Two Videos

18y Ian Schafer

A ‘Tail’ of Two Videos

The impact of communities, social networks, and user-generated content on online video advertising -- and on consumer tolerance. Read More...

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When It Comes to Video, Integration Is Integral
Media

When It Comes to Video, Integration Is Integral

18y Ian Schafer

When It Comes to Video, Integration Is Integral

Is online media ready to handle the brand dollars ready to move online? Read More...

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Google Video: At the Movies
Media

Google Video: At the Movies

18y Ian Schafer

Google Video: At the Movies

A review of Google's new home for film trailers. Read More

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The Case for Online Video Ratings, Revisited
Media

The Case for Online Video Ratings, Revisited

18y Ian Schafer

The Case for Online Video Ratings, Revisited

The same advertisers buy both TV and online video. Ultimately, they'll want to compare performance and impact. How do we do that when measurement meth...

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Should You Back an Upfront?
Media

Should You Back an Upfront?

18y Ian Schafer

Should You Back an Upfront?

Online video is the new upfront. Should you jump in? Read More...

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Creating Our Own Clutter: Everyone Loves Video Advertising
Media

Creating Our Own Clutter: Everyone Loves Video Advertising

18y Ian Schafer

Creating Our Own Clutter: Everyone Loves Video Adv...

The state of online advertising has been worsened by publishers' commoditization of rich media advertising inventory. Read More...

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What Does DRM Have to Do With Advertisers?
Media

What Does DRM Have to Do With Advertisers?

18y Ian Schafer

What Does DRM Have to Do With Advertisers?

Why video content distribution will impact how advertising dollars are spent. Read More...

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March Madness, Video Gladness
Media

March Madness, Video Gladness

18y Ian Schafer

March Madness, Video Gladness

The perfect storm of online video advertising. Read More

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Feeding TV Audiences With Video
Media

Feeding TV Audiences With Video

18y Ian Schafer

Feeding TV Audiences With Video

How broadcast TV can leverage file sharing to avoid the mistakes of the past -- and to save its business model. Read More...

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The Chronicles of Letting Go
Media

The Chronicles of Letting Go

18y Ian Schafer

The Chronicles of Letting Go

Did NBC bite the hand that fed it? Read More

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Consumer-Manipulated Content
Media

Consumer-Manipulated Content

18y Ian Schafer

Consumer-Manipulated Content

Letting consumer creativity run wild -- with your content. Read More...

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Live From Sundance: The Quality Conundrum
Media

Live From Sundance: The Quality Conundrum

18y Ian Schafer

Live From Sundance: The Quality Conundrum

Will advancements in non-streaming video quality mean the death of streaming video? Read More...

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The Portability of Paid Video
Media

The Portability of Paid Video

18y Ian Schafer

The Portability of Paid Video

Making sense of the current state of digital video sales and distribution. Read More...

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Content Delivery, Storage, and Playback in 2006
Media

Content Delivery, Storage, and Playback in 2006

18y Ian Schafer

Content Delivery, Storage, and Playback in 2006

Six predictions and tips for success in rich and streaming media next year. Read More...

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The King of All (Streaming) Media
Media

The King of All (Streaming) Media

18y Ian Schafer

The King of All (Streaming) Media

What marketers and advertisers can learn from Howard Stern. Read More...

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New IAB Broadband Video Guidelines: Are They Enough?
Media

New IAB Broadband Video Guidelines: Are They Enough?

18y Ian Schafer

New IAB Broadband Video Guidelines: Are They Enoug...

What do the IAB's new guidelines mean for the industry? Read More...

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Thinking Outside the TV Box
Media

Thinking Outside the TV Box

18y Ian Schafer

Thinking Outside the TV Box

Five ways to translate TV advertising paradigms to the online channel. Read More...

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Go, Go Empowerment Rangers!
Media

Go, Go Empowerment Rangers!

18y Ian Schafer

Go, Go Empowerment Rangers!

Marketers must become Empowerment Rangers, empowering consumers to choose the advertising they see -- and to truly hear our messages. Read More...

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Tag! Video's It
Media

Tag! Video's It

19y Ian Schafer

Tag! Video's It

The collaborative future of online video -- and how it will affect your video advertising strategies. Read More...

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