How to Use Linguistic Relativity to Achieve Global Marketing Success
B2C

How to Use Linguistic Relativity to Achieve Global Marketing Success

2m ClickZ News Staff

How to Use Linguistic Relativity to Achieve Global...

Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...

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WPP and Google Cloud Forge a Revolutionary Partnership in Marketing
AI

WPP and Google Cloud Forge a Revolutionary Partnership in Marketing

2m ClickZ News Staff

WPP and Google Cloud Forge a Revolutionary Partner...

WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operati...

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How Attention Metrics are Redefining Success in Digital Marketing
Conversion & ROI

How Attention Metrics are Redefining Success in Digital Marketing

2m ClickZ News Staff

How Attention Metrics are Redefining Success in Di...

The digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based me...

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AI-Generated Content Labeling in Social Media: What this Means for Marketers
AI & Automation

AI-Generated Content Labeling in Social Media: What this Means for Marketer...

2m ClickZ News Staff

AI-Generated Content Labeling in Social Media: Wha...

New mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. Currently, social media platfor...

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Navigating the Marketing Maze with Fractional CMOs
Fractional CMO

Navigating the Marketing Maze with Fractional CMOs

2m ClickZ News Staff

Navigating the Marketing Maze with Fractional CMOs

The concept of Fractional Chief Marketing Officers (CMOs) is becoming increasingly popular in the modern marketing landscape, offering businesses, esp...

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Maximizing Impact: The Power of LinkedIn Newsletters
Community Management

Maximizing Impact: The Power of LinkedIn Newsletters

2m ClickZ News Staff

Maximizing Impact: The Power of LinkedIn Newslette...

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...

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Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data
Actionable Analysis

Revolutionizing Digital Advertising: How Chase Bank is Changing the Game wi...

2m ClickZ News Staff

Revolutionizing Digital Advertising: How Chase Ban...

Chase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct a...

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TikTok Challenges Instagram's Reign with the Launch of TikTok Photos
Customer Marketing

TikTok Challenges Instagram's Reign with the Launch of TikTok Photos

2m ClickZ News Staff

TikTok Challenges Instagram's Reign with the Launc...

In the dynamic arena of social media, TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing, ...

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Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition
Collaboration

Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 B...

2m ClickZ News Staff

Alphabet's Strategic Leap: Aiming to Reshape Digit...

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...

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How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart
Case Study

How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart

2m ClickZ News Staff

How a $600 Startup Inked Its Way into Walmart and ...

Mad Rabbit, founded by Oliver Zak and Selom Agbitor began in 2019 with a $600 investment. After raising $3m through e-commerce sales within 2 years, t...

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Will Generation Alpha redefine marketing for consumers?
Strategy

Will Generation Alpha redefine marketing for consumers?

2m ClickZ News Staff

Will Generation Alpha redefine marketing for consu...

As Generation Alpha emerges with unparalleled digital prowess and skepticism towards traditional marketing, companies must revolutionize their strateg...

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Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes
Analytics

Marketers Struggling to Utilize Customer Data for Personalization Amid Priv...

2m ClickZ News Staff

Marketers Struggling to Utilize Customer Data for ...

Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...

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How to Choose the Right Email Marketing Platform for Your Business
Email

How to Choose the Right Email Marketing Platform for Your Business

2m ClickZ News Staff

How to Choose the Right Email Marketing Platform f...

Email marketing remains essential for businesses to nurture leads, enhance customer engagement, and boost sales, with numerous platforms offering dive...

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Cision and Reddit Forge Expanded Partnership
Case Study

Cision and Reddit Forge Expanded Partnership

2m ClickZ News Staff

Cision and Reddit Forge Expanded Partnership

Cision, a global leader in consumer and media intelligence solutions, and Reddit, an online community hub, have announced an expanded partnership to h...

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GDPR compliance in 2024: Navigating the tightrope of data privacy in marketing
More News

GDPR compliance in 2024: Navigating the tightrope of data privacy in market...

2m ClickZ News Staff

GDPR compliance in 2024: Navigating the tightrope ...

GDPR, enacted in 2018, has transformed data handling in marketing, emphasizing privacy and compliance. As 2024 approaches, marketers face challenges i...

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Consumers can recognise AI content, the challenge now is how to AI authentic
More News

Consumers can recognise AI content, the challenge now is how to AI authenti...

2m ClickZ News Staff

Consumers can recognise AI content, the challenge ...

Millennials (aged 25-34) were the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creatin...

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Plot Twist! When the CEO Met the CMO
Strategy

Plot Twist! When the CEO Met the CMO

2m ClickZ News Staff

Plot Twist! When the CEO Met the CMO

Dive into the heart of corporate synergy with ClickZ's new report that uncovers the secret sauce behind the most successful CEO-CMO partnerships and h...

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Uniqlo's partnership with Wunderkind drives revenue to new heights
Digital Marketing

Uniqlo's partnership with Wunderkind drives revenue to new heights

2m ClickZ News Staff

Uniqlo's partnership with Wunderkind drives revenu...

Uniqlo experienced a 9.4-fold increase in revenue from triggered email campaigns, a direct result of leveraging Wunderkind's Identity Network and Cata...

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Strategies for Standing Out in the Saturated Podcast Market
Innovation

Strategies for Standing Out in the Saturated Podcast Market

2m ClickZ News Staff

Strategies for Standing Out in the Saturated Podca...

The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...

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Accenture and Adobe Forge Partnership to Revolutionize Digital Marketing with AI-Driven Personalization
More News

Accenture and Adobe Forge Partnership to Revolutionize Digital Marketing wi...

2m ClickZ News Staff

Accenture and Adobe Forge Partnership to Revolutio...

Accenture and Adobe's partnership leverages Adobe Firefly AI to revolutionize digital marketing, aiming to create personalized content at scale. This ...

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The Transformative March: 8 Key Insights from Shoptalk 2024
More News

The Transformative March: 8 Key Insights from Shoptalk 2024

2m Lee Arthur

The Transformative March: 8 Key Insights from Shop...

Picture Credits: Shoptalk2024 The Shoptalk conference, held in Las Vegas from March 17-20, 2024, coincided with a crucial stage in the evolution of th...

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EU Launches Probes into Alphabet, Apple, and Meta, Signaling a Major Shift in Digital Market Regulation
Competition

EU Launches Probes into Alphabet, Apple, and Meta, Signaling a Major Shift ...

2m ClickZ News Staff

EU Launches Probes into Alphabet, Apple, and Meta,...

The EU investigates Alphabet, Apple, and Meta for non-compliance with the Digital Markets Act, aiming to ensure fair competition and innovation in the...

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Identity Overhaul: Marketing's Reinvention Playbook
Campaigns

Identity Overhaul: Marketing's Reinvention Playbook

2m ClickZ News Staff

Identity Overhaul: Marketing's Reinvention Playboo...

Rebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with cust...

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Lyft Revolutionizes Ride-Hailing with In-App Video Ads and Strategic CMO Appointment
Advertising & Promotion

Lyft Revolutionizes Ride-Hailing with In-App Video Ads and Strategic CMO Ap...

2m ClickZ News Staff

Lyft Revolutionizes Ride-Hailing with In-App Video...

Lyft introduces in-app video ads and appoints a new CMO from Meta, aiming to revolutionize digital advertising in the ride-hailing industry and enhanc...

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Subscription-based businesses: A guide to growth
Email Marketing

Subscription-based businesses: A guide to growth

2m ClickZ News Staff

Subscription-based businesses: A guide to growth

Subscription-based businesses are reshaping industries by offering ongoing value through regular fees, focusing on customer retention. This model bene...

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A deep dive into multi-touch attribution in modern marketing
Customer Marketing

A deep dive into multi-touch attribution in modern marketing

2m ClickZ News Staff

A deep dive into multi-touch attribution in modern...

Multi-touch attribution (MTA) offers a nuanced view of the customer journey, recognizing every interaction's role in conversion. It enables efficient ...

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Dodging the block: how digital marketing evolves in the age of ad blockers
Advertising & Promotion

Dodging the block: how digital marketing evolves in the age of ad blockers

2m ClickZ News Staff

Dodging the block: how digital marketing evolves i...

As ad blockers rise, marketers must ditch interruptive tactics. Content marketing, social media ads, and user-centric strategies are the future for re...

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