If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information?
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If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution?
Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action.
In your design ad development phases, do you make room for the ability to make drastic changes late in the game?
How can mom-and-pop shops compete against large companies that will always rank higher in Google search?