Facebook Grows Mobile Footprint, But Still No Ads
Data insights

Facebook Grows Mobile Footprint, But Still No Ads

13y Jack Marshall

Facebook Grows Mobile Footprint, But Still No Ads

Almost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Read More...

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Travel CPCs Grew Over 20 Percent in January
Data insights

Travel CPCs Grew Over 20 Percent in January

13y Jack Marshall

Travel CPCs Grew Over 20 Percent in January

Advertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Read More...

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Bing Stole Search Share From Google in January
Data insights

Bing Stole Search Share From Google in January

13y Jack Marshall

Bing Stole Search Share From Google in January

Explicit core share of U.S. searches shows Microsoft's growth. Read More...

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News Corp. Experiments With Ad Sales for 'The Daily'
Media

News Corp. Experiments With Ad Sales for 'The Daily'

13y Jack Marshall

News Corp. Experiments With Ad Sales for 'The Dail...

Sales team courts advertisers as iPad publication ducks behind a pay wall. Read More...

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Mobile Web More Popular Than Apps Among Mobile Users
Data insights

Mobile Web More Popular Than Apps Among Mobile Users

13y Jack Marshall

Mobile Web More Popular Than Apps Among Mobile Use...

More U.S. and EU mobile users accessed online content through Web browsers than through apps in Q4 2010. Read More...

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Navteq Doubles Audience for Location-Based Ad Network
Media

Navteq Doubles Audience for Location-Based Ad Network

13y Jack Marshall

Navteq Doubles Audience for Location-Based Ad Netw...

Handset makers RIM and Samsung join LocationPoint mobile ad network. Read More...

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Nokia's Microsoft Deal Could Drive Mobile Ad Growth
Media

Nokia's Microsoft Deal Could Drive Mobile Ad Growth

13y Jack Marshall

Nokia's Microsoft Deal Could Drive Mobile Ad Growt...

Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices. Read More...

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Google Emphasizes Commitment to Mobile
Media

Google Emphasizes Commitment to Mobile

13y Jack Marshall

Google Emphasizes Commitment to Mobile

Online ad giant invites agencies and advertisers for mobile love-in in New York City. Read More...

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Report: Advertisers to Double Real-Time Bidding Spend in 2011
Media

Report: Advertisers to Double Real-Time Bidding Spend in 2011

13y Jack Marshall

Report: Advertisers to Double Real-Time Bidding Sp...

Real-time based media buying will make up 8 percent of online display ad spend this year, Forrester suggests. Read More...

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Mozilla Rolls Out Do-Not-Track Feature in Firefox 4
Data insights

Mozilla Rolls Out Do-Not-Track Feature in Firefox 4

13y Jack Marshall

Mozilla Rolls Out Do-Not-Track Feature in Firefox ...

Browser manufacturer implements blanket opt-out for those who want it. Read More...

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Digital Marketers Focus on Social Hires in 2011
Marketing

Digital Marketers Focus on Social Hires in 2011

13y Jack Marshall

Digital Marketers Focus on Social Hires in 2011

Society of Digital Agencies survey finds social media tops hiring wish list this year. Read More...

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Meebo Acquires Mindset Media to Augment Ad Relevance
Display Advertising

Meebo Acquires Mindset Media to Augment Ad Relevance

13y Jack Marshall

Meebo Acquires Mindset Media to Augment Ad Relevan...

Ad tech firm brings psychographic targeting to Meebo's existing offerings. Read More...

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U.S. Smartphone Penetration Up 60 Percent in Q4 2010
Data insights

U.S. Smartphone Penetration Up 60 Percent in Q4 2010

13y Jack Marshall

U.S. Smartphone Penetration Up 60 Percent in Q4 20...

Android and Apple's iOS make gains as all other smartphone platforms see decline in user base. Read More...

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New Firm From Jagtag Founders to Help Brands Ditch Ads
Display Advertising

New Firm From Jagtag Founders to Help Brands Ditch Ads

13y Jack Marshall

New Firm From Jagtag Founders to Help Brands Ditch...

Duomentis wants brands to circumvent ads with brand-owned and operated digital tools and products. Read More...

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LivingSocial Gains on Groupon
Data insights

LivingSocial Gains on Groupon

13y Jack Marshall

LivingSocial Gains on Groupon

Daily deals site gained on the competition following a popular Amazon discount offer. Read More...

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News Corp. Launches iPad Pub 'The Daily' With Big Brand Support
Media

News Corp. Launches iPad Pub 'The Daily' With Big Brand Support

13y Jack Marshall

News Corp. Launches iPad Pub 'The Daily' With Big ...

Brands including Pepsi, Verizon, and Paramount are backing Rupert Murdoch's hyped tablet news app. Read More...

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Major Video Ad Networks Serve More Ads in December
Data insights

Major Video Ad Networks Serve More Ads in December

13y Jack Marshall

Major Video Ad Networks Serve More Ads in December

Tremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Read More...

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Facebook Launches Mobile Check-In Deals in Europe
Marketing

Facebook Launches Mobile Check-In Deals in Europe

13y Jack Marshall

Facebook Launches Mobile Check-In Deals in Europe

Brands including Starbucks and Mazda are among first in Europe to use the location-based deals platform. Read More...

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Digital Ad Firms Expand Staff As Market Resumes Growth
Marketing

Digital Ad Firms Expand Staff As Market Resumes Growth

13y Jack Marshall

Digital Ad Firms Expand Staff As Market Resumes Gr...

Agencies and ad vendors scramble to secure talent in increasingly competitive market. Read More...

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Groupon to Expand Local Sales Staff
Marketing

Groupon to Expand Local Sales Staff

13y Jack Marshall

Groupon to Expand Local Sales Staff

Following major investment, daily deals site expands local sales teams. Read More...

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Old Spice Man Returns Ahead of Super Bowl Sunday
Media

Old Spice Man Returns Ahead of Super Bowl Sunday

13y Jack Marshall

Old Spice Man Returns Ahead of Super Bowl Sunday

New TV spot will be seeded online by an Old Spice "superfan." Read More...

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Performics Subsumes Sister Agency Offices
Search

Performics Subsumes Sister Agency Offices

13y Jack Marshall

Performics Subsumes Sister Agency Offices

ZedMedia is rebranded in 14 markets, part of a two-year expansion of Performics. Read More...

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U.S. Search Ad Spending Sees Strong Growth
Data insights

U.S. Search Ad Spending Sees Strong Growth

13y Jack Marshall

U.S. Search Ad Spending Sees Strong Growth

Google continues to attract more spend, despite Microsoft and Yahoo's search partnership. Read More...

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Mobile and Display Boost Google's Q4, as New CEO Is Named
Display Advertising

Mobile and Display Boost Google's Q4, as New CEO Is Named

13y Jack Marshall

Mobile and Display Boost Google's Q4, as New CEO I...

Company credits display and mobile with boosting growth. Read More...

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Google Appoints Co-Founder Larry Page as CEO
Search

Google Appoints Co-Founder Larry Page as CEO

13y Jack Marshall

Google Appoints Co-Founder Larry Page as CEO

Current CEO Schmidt will assume new role of executive chairman. Read More...

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Crispin Porter + Bogusky Pairs With Bonnier for New Tablet Ad Formats
Media

Crispin Porter + Bogusky Pairs With Bonnier for New Tablet Ad Formats

13y Jack Marshall

Crispin Porter + Bogusky Pairs With Bonnier for Ne...

Companies team to explore new creative ad formats for tablet devices such as the iPad. Read More...

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U.S. Search Ad Spending Sees Strong Growth
Search

U.S. Search Ad Spending Sees Strong Growth

13y Jack Marshall

U.S. Search Ad Spending Sees Strong Growth

Google continues to attract more spend, despite Microsoft and Yahoo's search partnership. Read More...

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