Aberdeen Predicts Doubling of Attacks and Spam

Aberdeen Predicts Doubling of Attacks and Spam

21y Jackie Gallogly and Lynne Rolls

Aberdeen Predicts Doubling of Attacks and Spam

Batten down the hatches. Security incidents -- everything from viruses and worms to hacks and insider sabotage -- are expected to skyrocket in 2003, a...

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Permission Is About Your Relationship

Permission Is About Your Relationship

22y Jackie Gallogly and Lynne Rolls

Permission Is About Your Relationship

What you’re sending out says a lot about your relationship with your email recipients. Read More...

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Email SWOT

Email SWOT

22y Jackie Gallogly and Lynne Rolls

Email SWOT

The good, the bad, the opportunities: a critical look at email as a marketing medium. Read More...

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Are You Watching Your ROI?

Are You Watching Your ROI?

22y Jackie Gallogly and Lynne Rolls

Are You Watching Your ROI?

Nothing impresses management like having your numbers in line and being able to prove the success of what you are managing. Jackie gives us a short le...

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Email by the Numbers: What Do Consumers Think?

Email by the Numbers: What Do Consumers Think?

22y Jackie Gallogly and Lynne Rolls

Email by the Numbers: What Do Consumers Think?

Internet users prefer email over everything -- with the possible exception of brushing their teeth. Read More...

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Email: When In Doubt, Call a Pro

Email: When In Doubt, Call a Pro

22y Jackie Gallogly and Lynne Rolls

Email: When In Doubt, Call a Pro

Slashing your email marketing budget? Not so fast... Read More...

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The All-Important Offer

The All-Important Offer

22y Jackie Gallogly and Lynne Rolls

The All-Important Offer

The offer: what it is and why it matters to your email campaign. But first, the winner of our April Fool’s Day contest! Read More...

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Testing: Take Off... and Landing (Page)!

Testing: Take Off... and Landing (Page)!

22y Jackie Gallogly and Lynne Rolls

Testing: Take Off... and Landing (Page)!

Your email message was impeccable. They click, but where do they end up? A landing page is part of your email campaign, too. Read More...

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Email and Other Marketing Media: A Comparison

Email and Other Marketing Media: A Comparison

22y Jackie Gallogly and Lynne Rolls

Email and Other Marketing Media: A Comparison

We'll admit our email bias -- but email isn't always the beginning and the end of the mix in marketing media. Here's a look at how some other options ...

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Testing, Testing, 1, 2, 3...

Testing, Testing, 1, 2, 3...

22y Jackie Gallogly and Lynne Rolls

Testing, Testing, 1, 2, 3...

So, you’re ready to test your email marketing campaign. What variables should you consider changing? Read More...

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Continuing Education: Webinars, Seminars, and Resources

Continuing Education: Webinars, Seminars, and Resources

22y Jackie Gallogly and Lynne Rolls

Continuing Education: Webinars, Seminars, and Reso...

Interactive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Rea...

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Email Deployment Systems: A Step-By-Step Buyer's Guide

Email Deployment Systems: A Step-By-Step Buyer's Guide

22y Jackie Gallogly and Lynne Rolls

Email Deployment Systems: A Step-By-Step Buyer's G...

Shopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Re...

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Keeping Campaigns Calm, Collected... and Creative

Keeping Campaigns Calm, Collected... and Creative

22y Jackie Gallogly and Lynne Rolls

Keeping Campaigns Calm, Collected... and Creative

Is every campaign an 11th-hour sprint to the finish line? Is everyone losing her cool -- and her mind? From creative to coding to checklists, these ti...

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Response Metrics: How to Crunch the Numbers

Response Metrics: How to Crunch the Numbers

22y Jackie Gallogly and Lynne Rolls

Response Metrics: How to Crunch the Numbers

How is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your ...

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CPA Meets CPM: Is a Hybrid Deal Right for You?

CPA Meets CPM: Is a Hybrid Deal Right for You?

22y Jackie Gallogly and Lynne Rolls

CPA Meets CPM: Is a Hybrid Deal Right for You?

Are hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Read More...

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Getting Emotional About Email

Getting Emotional About Email

22y Jackie Gallogly and Lynne Rolls

Getting Emotional About Email

Jackie's getting emotional about some email marketers that are busyspoiling things for the rest of us. Read More...

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Have No Fear... We Have Some Acquisition Pointers Here

Have No Fear... We Have Some Acquisition Pointers Here

22y Jackie Gallogly and Lynne Rolls

Have No Fear... We Have Some Acquisition Pointers ...

Email acquisition campaigns are scary enough to strike fear into the hearts of even the most intrepid marketers. Lynne shares some pointers to ease yo...

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Making Your Copy Call for Action

Making Your Copy Call for Action

22y Jackie Gallogly and Lynne Rolls

Making Your Copy Call for Action

Integrating on- and offline creative efforts is important, but making sure each medium expresses the core message in the most effective way possible i...

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Top 10 Fears of Email Marketers

Top 10 Fears of Email Marketers

22y Jackie Gallogly and Lynne Rolls

Top 10 Fears of Email Marketers

It's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Read More...

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Conversion Rates? What Do You Track?

Conversion Rates? What Do You Track?

22y Jackie Gallogly and Lynne Rolls

Conversion Rates? What Do You Track?

Once you've adopted and used the best practices for email marketing, it's time to calculate the results. Read More...

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Going Back to the Basics to Start the New Year

Going Back to the Basics to Start the New Year

22y Jackie Gallogly and Lynne Rolls

Going Back to the Basics to Start the New Year

As you start 2002 rested and renewed, it's the perfect time to refresh your memory about the ABCs of email marketing. Read More...

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What's Next With Sweepstakes and Freebie Names?

What's Next With Sweepstakes and Freebie Names?

22y Jackie Gallogly and Lynne Rolls

What's Next With Sweepstakes and Freebie Names?

So, you've gathered quite a list of email addresses through sweepstakes and freebie offers. What do you do now, and what kind of response can you expe...

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The Mystique of Affiliate Programs

The Mystique of Affiliate Programs

22y Jackie Gallogly and Lynne Rolls

The Mystique of Affiliate Programs

There's more to affiliate marketing than ads on Web sites. Affiliate campaigns can be conducted via email, too. Read More...

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A Day in the Life...

A Day in the Life...

22y Jackie Gallogly and Lynne Rolls

A Day in the Life...

Recently, Lynne and Jackie gave you a checklist for planning, executing, and deploying an email marketing campaign. Here's the list applied to real-li...

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Appending Email, Part 2: Appending to Appends

Appending Email, Part 2: Appending to Appends

22y Jackie Gallogly and Lynne Rolls

Appending Email, Part 2: Appending to Appends

Send email to your snail mail list -- even if you don't know your customers' addresses in cyberspace? Yes, it is possible! Here are more how-tos and t...

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More E-Tales of Horror

More E-Tales of Horror

22y Jackie Gallogly and Lynne Rolls

More E-Tales of Horror

Just when you thought it was safe to go back into your in box, Lynne’s back with more bloodcurdling tails of email catastrophe! Read More...

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Appending Email to Snail Mail Addresses

Appending Email to Snail Mail Addresses

22y Jackie Gallogly and Lynne Rolls

Appending Email to Snail Mail Addresses

Send email to your snail mail list -- even if you don’t know your customers’ addresses in cyberspace? Yes, it is possible! Here are the how-tos and th...

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