Batten down the hatches. Security incidents -- everything from viruses and worms to hacks and insider sabotage -- are expected to skyrocket in 2003, a...
View articleWhat you’re sending out says a lot about your relationship with your email recipients. Read More...
View articleThe good, the bad, the opportunities: a critical look at email as a marketing medium. Read More...
View articleNothing impresses management like having your numbers in line and being able to prove the success of what you are managing. Jackie gives us a short le...
View articleInternet users prefer email over everything -- with the possible exception of brushing their teeth. Read More...
View articleSlashing your email marketing budget? Not so fast... Read More...
View articleThe offer: what it is and why it matters to your email campaign. But first, the winner of our April Fool’s Day contest! Read More...
View articleYour email message was impeccable. They click, but where do they end up? A landing page is part of your email campaign, too. Read More...
View articleWe'll admit our email bias -- but email isn't always the beginning and the end of the mix in marketing media. Here's a look at how some other options ...
View articleSo, you’re ready to test your email marketing campaign. What variables should you consider changing? Read More...
View articleInteractive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Rea...
View articleShopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Re...
View articleIs every campaign an 11th-hour sprint to the finish line? Is everyone losing her cool -- and her mind? From creative to coding to checklists, these ti...
View articleHow is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your ...
View articleAre hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Read More...
View articleJackie's getting emotional about some email marketers that are busyspoiling things for the rest of us. Read More...
View articleEmail acquisition campaigns are scary enough to strike fear into the hearts of even the most intrepid marketers. Lynne shares some pointers to ease yo...
View articleIntegrating on- and offline creative efforts is important, but making sure each medium expresses the core message in the most effective way possible i...
View articleIt's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Read More...
View articleOnce you've adopted and used the best practices for email marketing, it's time to calculate the results. Read More...
View articleAs you start 2002 rested and renewed, it's the perfect time to refresh your memory about the ABCs of email marketing. Read More...
View articleSo, you've gathered quite a list of email addresses through sweepstakes and freebie offers. What do you do now, and what kind of response can you expe...
View articleThere's more to affiliate marketing than ads on Web sites. Affiliate campaigns can be conducted via email, too. Read More...
View articleRecently, Lynne and Jackie gave you a checklist for planning, executing, and deploying an email marketing campaign. Here's the list applied to real-li...
View articleSend email to your snail mail list -- even if you don't know your customers' addresses in cyberspace? Yes, it is possible! Here are more how-tos and t...
View articleJust when you thought it was safe to go back into your in box, Lynne’s back with more bloodcurdling tails of email catastrophe! Read More...
View articleSend email to your snail mail list -- even if you don’t know your customers’ addresses in cyberspace? Yes, it is possible! Here are the how-tos and th...
View article