Ode to Email
Email

Ode to Email

22y Jackie Gallogly and Lynne Roll...

Ode to Email

Why does Lynne love thee? Let her count the reasons. And one of the most important is the fact that email can help businesses survive in these trouble...

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Email's Opportunity to Shine
Email

Email's Opportunity to Shine

23y Jackie Gallogly and Lynne Roll...

Email's Opportunity to Shine

Those not using email in their marketing mix before the anthrax scare are considering it now. If they're not, they should be. If you (or your client o...

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More Terrifying Tales From the Email Crypt
Email

More Terrifying Tales From the Email Crypt

23y Jackie Gallogly and Lynne Roll...

More Terrifying Tales From the Email Crypt

Just when you thought it was safe to go back into your in box -- more terrifying tales of email marketing gone horribly, horribly wrong. Read More...

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Get More Out of Your House List
Email

Get More Out of Your House List

23y Jackie Gallogly and Lynne Roll...

Get More Out of Your House List

In economic times like these, you should look to your existing customers for revenue. They already have a relationship with you. You spent money to fi...

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Things That Go Bump in Your In Box
Email

Things That Go Bump in Your In Box

23y Jackie Gallogly and Lynne Roll...

Things That Go Bump in Your In Box

With Halloween right around the corner, I’ll treat you to some real-life tales of email marketing madness and mayhem. Yes, they are real -- they’ve ha...

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Keep it Simple, Silly
Email

Keep it Simple, Silly

23y Jackie Gallogly and Lynne Roll...

Keep it Simple, Silly

Tinkering with reporting, timing, day of week, subject lines, offer complexity, or execution? Whether you need tips or just some inspiration, check ou...

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’Full Service’? Caveat Emptor
Email

’Full Service’? Caveat Emptor

23y Jackie Gallogly and Lynne Roll...

’Full Service’? Caveat Emptor

Creating a new and successful email marketing campaign on a regular basis is more science now than it ever has been. And not exactly an easy job. Whic...

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An Email Campaign To-Do List
Email

An Email Campaign To-Do List

23y Jackie Gallogly and Lynne Roll...

An Email Campaign To-Do List

If you are managing and deploying email campaigns, Jackie’s blow-by-blow list will help. It contains all the points that her agency covers for getting...

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Attention... Interest... Desire... Action
Email

Attention... Interest... Desire... Action

23y Jackie Gallogly and Lynne Roll...

Attention... Interest... Desire... Action

Before you pooh-pooh this topic altogether and send Lynne scathing emails like "been there, done that," hear her out. She puts this age-old principle ...

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Data Again?
Email

Data Again?

23y Jackie Gallogly and Lynne Roll...

Data Again?

You want to start email marketing, but the operations folks want the new relational database to be complete first so that all the data is in a single ...

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What’s in a Name?
Email

What’s in a Name?

23y Jackie Gallogly and Lynne Roll...

What’s in a Name?

Last week, Jackie G. gave some tips on making your message stand out to people nearly overwhelmed by email and other types of sales messages. This wee...

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Tidbits of Data Can Become Megabytes of Info
Email

Tidbits of Data Can Become Megabytes of Info

23y Jackie Gallogly and Lynne Roll...

Tidbits of Data Can Become Megabytes of Info

Your customers or prospects have to see a benefit, not just value, in what you are offering; focus on benefits, and then try to ensure that you make t...

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Boxers -- or Briefs?
Email

Boxers -- or Briefs?

23y Jackie Gallogly and Lynne Roll...

Boxers -- or Briefs?

Last week, Jackie G. gave us some tips on reviewing email communications to check for what may be ailing direct email efforts. This week, Lynne goes b...

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Content Reminders and Tips
Email

Content Reminders and Tips

23y Jackie Gallogly and Lynne Roll...

Content Reminders and Tips

Email marketing should help you drive traffic to your Web site to build your business. Jackie gives you some tips on reviewing your email communicatio...

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Bridging the Gap: Marketing Versus IT
Email

Bridging the Gap: Marketing Versus IT

23y Jackie Gallogly and Lynne Roll...

Bridging the Gap: Marketing Versus IT

As a marketer, you may feel your relationship with your IT department is strained. As for your email marketing efforts, the IT department -- not the m...

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Potential Pitfalls for Do-It-Yourselfers
Email

Potential Pitfalls for Do-It-Yourselfers

23y Jackie Gallogly and Lynne Roll...

Potential Pitfalls for Do-It-Yourselfers

Email is an excellent tool, but you can damage your company’s reputation and customer relationships with the click of a button. Jackie cautions do-it-...

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The Only Constant Is Change
Email

The Only Constant Is Change

23y Jackie Gallogly and Lynne Roll...

The Only Constant Is Change

Although the writer of this column has changed, the new writers' email addresses have something in common with Kim's -- because they all work together...

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