Jacqueline Dooley

Jacqueline Dooley is a freelance B2B content writer and journalist covering martech industry news and trends.

45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

7d Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

2w Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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AI-powered chatbots deliver personalization at scale

AI & Automation AI-powered chatbots deliver personalization at scale

2w Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce View article

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Conversational data shifting consumer privacy discussion

Data Conversational data shifting consumer privacy discussion

3w Jacqueline Dooley

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots View article

How to upgrade your virtual sales enablement approach for long-term success

Digital Marketing How to upgrade your virtual sales enablement approach for long-term success

3w Jacqueline Dooley

How to upgrade your virtual sales enablement appro...

Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist View article

How automation solves the problem of product feed and retail ad management

AI & Automation How automation solves the problem of product feed and retail ad management

4w Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

1m Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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Utility and informed consent - the “keys” to implementing data privacy policy

Data Utility and informed consent - the “keys” to implementing data privacy policy

1m Jacqueline Dooley

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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What B2B sales enablement looks like in a post-COVID environment

Case Study What B2B sales enablement looks like in a post-COVID environment

1m Jacqueline Dooley

What B2B sales enablement looks like in a post-COV...

Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. View article

Sales lift from AOOH averaged nearly 19% across four CPG categories

Case Study Sales lift from AOOH averaged nearly 19% across four CPG categories

1m Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Analyzing Customer Data The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

2m Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

Digital Marketing Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

3m Jacqueline Dooley

Breakfast charcuterie, bedroom bathtubs, and more:...

The Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and pos...

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Top marketers highlight 5 common themes about the impact of 2020 on business

Digital Marketing Top marketers highlight 5 common themes about the impact of 2020 on business

3m Jacqueline Dooley

Top marketers highlight 5 common themes about the ...

ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...

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Why Nextdoor should be part of your SMBs social media strategy

Digital Advertising Why Nextdoor should be part of your SMBs social media strategy

3m Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. View article

Ecommerce trends: Shift to online shopping may be permanent

Digital Marketing Ecommerce trends: Shift to online shopping may be permanent

3m Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. View article

How local ads can mitigate COVID-19’s impact on SMBs

Digital Advertising How local ads can mitigate COVID-19’s impact on SMBs

3m Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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Nine important marketing takeaways from 2020

Digital Marketing Nine important marketing takeaways from 2020

3m Jacqueline Dooley

Nine important marketing takeaways from 2020

ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...

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The rise of the automation powered agency

AI & Automation The rise of the automation powered agency

3m Jacqueline Dooley

The rise of the automation powered agency

The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. View article

Three ways merchants can leverage fintech to reach shoppers

Digital Marketing Three ways merchants can leverage fintech to reach shoppers

3m Jacqueline Dooley

Three ways merchants can leverage fintech to reach...

Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...

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The importance of innovating for the experience economy

Content & Experience The importance of innovating for the experience economy

4m Jacqueline Dooley

The importance of innovating for the experience ec...

Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...

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The dark side of marketing technology (martech)

Digital Marketing The dark side of marketing technology (martech)

4m Jacqueline Dooley

The dark side of marketing technology (martech)

Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...

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Digital transformation post-COVID presents huge opportunities for global export expansion

Digital Marketing Digital transformation post-COVID presents huge opportunities for global export expansion

4m Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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The power of voice can help marketing teams capitalize on content

AI & Automation The power of voice can help marketing teams capitalize on content

4m Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. View article

8 key takeaways from ClickZ’s Marketing Automation Summit

AI & Automation 8 key takeaways from ClickZ’s Marketing Automation Summit

4m Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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How Miracle-Ear used conversational AI to reach customers during a pandemic

AI & Automation How Miracle-Ear used conversational AI to reach customers during a pandemic

4m Jacqueline Dooley

How Miracle-Ear used conversational AI to reach cu...

Nobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Mirac...

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5 leading providers of enterprise marketing automation solutions

AI & Automation 5 leading providers of enterprise marketing automation solutions

5m Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

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What the Stackie Awards can teach us about the perfect martech stack

Insights What the Stackie Awards can teach us about the perfect martech stack

5m Jacqueline Dooley

What the Stackie Awards can teach us about the per...

We glean some key insights from the 48 entries to the 2019 Stackie Awards, an annual contest that challenges companies to visualize their martech stac...

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