The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...
View articleData Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...
View articleConversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce View article
Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots View article
Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist View article
Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...
View articleSellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...
View articlePublicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...
View articleSeismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. View article
Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...
View articlePublicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
View articleThe Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and pos...
View articleClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...
View articleNextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. View article
ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. View article
Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...
View articleClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...
View articleThe automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. View article
Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...
View articleCapgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...
View articleEven with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...
View articleGlobal Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....
View articleTrint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. View article
We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...
View articleNobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Mirac...
View articleAs part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...
View articleWe glean some key insights from the 48 entries to the 2019 Stackie Awards, an annual contest that challenges companies to visualize their martech stac...
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