Jacqueline Dooley

Jacqueline Dooley is a freelance B2B content writer and journalist covering martech industry news and trends.

The power of voice can help marketing teams capitalize on content
AI & Automation

The power of voice can help marketing teams capitalize on content

3y Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

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8 key takeaways from ClickZ’s Marketing Automation Summit
AI & Automation

8 key takeaways from ClickZ’s Marketing Automation Summit

3y Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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How Miracle-Ear used conversational AI to reach customers during a pandemic
AI & Automation

How Miracle-Ear used conversational AI to reach customers during a pandemic

3y Jacqueline Dooley

How Miracle-Ear used conversational AI to reach cu...

Nobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Mirac...

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5 leading providers of enterprise marketing automation solutions
AI & Automation

5 leading providers of enterprise marketing automation solutions

3y Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

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What the Stackie Awards can teach us about the perfect martech stack
Disruptive MarTech

What the Stackie Awards can teach us about the perfect martech stack

3y Jacqueline Dooley

What the Stackie Awards can teach us about the per...

We glean some key insights from the 48 entries to the 2019 Stackie Awards, an annual contest that challenges companies to visualize their martech stac...

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Americans spent over 123 billion minutes streaming video content in just one week
Digital Marketing

Americans spent over 123 billion minutes streaming video content in just on...

3y Jacqueline Dooley

Americans spent over 123 billion minutes streaming...

Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech
Analytics

The cost of complexity: ClickZ's advisory board discuss the latest trends i...

4y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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The importance of customer engagement in a digital-first environment
Digital Marketing

The importance of customer engagement in a digital-first environment

4y Jacqueline Dooley

The importance of customer engagement in a digital...

Real-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...

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This is what a customer data platform (CDP) is designed to do
Analytics

This is what a customer data platform (CDP) is designed to do

4y Jacqueline Dooley

This is what a customer data platform (CDP) is des...

Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...

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The B2B content that can help your sales team close
B2B

The B2B content that can help your sales team close

4y Jacqueline Dooley

The B2B content that can help your sales team clos...

B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...

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The Trade Desk SVP helps agencies understand the changing trends in media consumption
Digital Advertising

The Trade Desk SVP helps agencies understand the changing trends in media c...

4y Jacqueline Dooley

The Trade Desk SVP helps agencies understand the c...

The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...

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Understanding the role of voice in martech
Disruptive MarTech

Understanding the role of voice in martech

4y Jacqueline Dooley

Understanding the role of voice in martech

We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...

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How to conduct a digital marketing audit: Advice from industry experts
Actionable Analysis

How to conduct a digital marketing audit: Advice from industry experts

4y Jacqueline Dooley

How to conduct a digital marketing audit: Advice f...

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...

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The most effective marketers use immersive content
Content

The most effective marketers use immersive content

4y Jacqueline Dooley

The most effective marketers use immersive content

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...

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What the holiday shopping season will look like in 2020
Digital Marketing

What the holiday shopping season will look like in 2020

4y Jacqueline Dooley

What the holiday shopping season will look like in...

As the 2020 holiday shopping season approaches, we’ve gathered some trends from the first half the year to help retailers align themselves with shoppe...

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Four steps to ABM fueled targeting for B2B marketers
Data insights

Four steps to ABM fueled targeting for B2B marketers

4y Jacqueline Dooley

Four steps to ABM fueled targeting for B2B markete...

ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...

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Comscore’s new trends report reveals significant spike in US OTT usage
Digital Advertising

Comscore’s new trends report reveals significant spike in US OTT usage

4y Jacqueline Dooley

Comscore’s new trends report reveals significant s...

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...

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Why digital transformation should be your new demand gen strategy
Digital Marketing

Why digital transformation should be your new demand gen strategy

4y Jacqueline Dooley

Why digital transformation should be your new dema...

The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...

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A comprehensive guide to understanding web push notifications
Digital Marketing

A comprehensive guide to understanding web push notifications

4y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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Five ways data is transforming the brand-agency relationship
Acquisition

Five ways data is transforming the brand-agency relationship

4y Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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How to be successful with Google Shopping Ads
Digital Advertising

How to be successful with Google Shopping Ads

4y Jacqueline Dooley

How to be successful with Google Shopping Ads

Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...

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Five problems with B2B content (and how to fix them)
Content

Five problems with B2B content (and how to fix them)

4y Jacqueline Dooley

Five problems with B2B content (and how to fix the...

Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...

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Five tools that can help you break free from data paralysis
Analytics

Five tools that can help you break free from data paralysis

4y Jacqueline Dooley

Five tools that can help you break free from data ...

From predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...

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How to increase revenue without increasing spend
Digital Advertising

How to increase revenue without increasing spend

4y Jacqueline Dooley

How to increase revenue without increasing spend

CallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...

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Why consumers follow and unfollow brands on social media
Digital Marketing

Why consumers follow and unfollow brands on social media

4y Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

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8 approaches to creating digital content to improve CX
Content

8 approaches to creating digital content to improve CX

4y Jacqueline Dooley

8 approaches to creating digital content to improv...

Ceros published a new guide that features eight approaches aimed at helping marketers improve audience interaction and content engagement. Read More...

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The rise of the AI-automated enterprise
AI & Automation

The rise of the AI-automated enterprise

4y Jacqueline Dooley

The rise of the AI-automated enterprise

Brian Solis, Global Innovation Evangelist at Salesforce, discusses the role of AI in marketing, customer experience, and the future of the automated e...

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