Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...
View articleWe recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...
View articleNobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Mirac...
View articleAs part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...
View articleWe glean some key insights from the 48 entries to the 2019 Stackie Awards, an annual contest that challenges companies to visualize their martech stac...
View articleNielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...
View articleClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...
View articleReal-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...
View articleCustomer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...
View articleB2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...
View articleThe Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...
View articleWe unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...
View articleFootprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...
View articleCeros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...
View articleAs the 2020 holiday shopping season approaches, we’ve gathered some trends from the first half the year to help retailers align themselves with shoppe...
View articleABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...
View articleWe unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...
View articleThe ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...
View articleCustomer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View articleInflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...
View articleContent marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...
View articleFrom predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...
View articleCallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...
View articleSprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...
View articleCeros published a new guide that features eight approaches aimed at helping marketers improve audience interaction and content engagement. Read More...
View articleBrian Solis, Global Innovation Evangelist at Salesforce, discusses the role of AI in marketing, customer experience, and the future of the automated e...
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