Jacqueline Dooley

Jacqueline Dooley is a freelance B2B content writer and journalist covering martech industry news and trends.

Amazon Prime Day 2019: What sellers should expect
Ecommerce

Amazon Prime Day 2019: What sellers should expect

5y Jacqueline Dooley

Amazon Prime Day 2019: What sellers should expect

More than 100 million products were purchased on last year's Amazon Prime Day. Key information about what sellers should expect and prepare for in 201...

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Instagram introduces ads to the “Explore” feed
Industry Developments

Instagram introduces ads to the “Explore” feed

5y Jacqueline Dooley

Instagram introduces ads to the “Explore” feed

Instagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...

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Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online
Digital Marketing

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per da...

5y Jacqueline Dooley

Gen Z consumers: Nearly 100% own a smartphone and ...

A survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...

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LinkedIn introduces Objective Based Advertising
Digital Marketing

LinkedIn introduces Objective Based Advertising

5y Jacqueline Dooley

LinkedIn introduces Objective Based Advertising

LinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...

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Optimizing customer experience is critical to surviving in the age of digital Darwinism
Digital Transformation

Optimizing customer experience is critical to surviving in the age of digit...

5y Jacqueline Dooley

Optimizing customer experience is critical to surv...

CMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer exper...

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Martech industry in a “state of integration” in 2019 and beyond
Disruptive MarTech

Martech industry in a “state of integration” in 2019 and beyond

5y Jacqueline Dooley

Martech industry in a “state of integration” in 20...

Enterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses...

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"Digital-first" marketing helped companies outperform peers by >40% in 2018 business goals
Digital Marketing

"Digital-first" marketing helped companies outperform peers by >40% in 2...

5y Jacqueline Dooley

"Digital-first" marketing helped companies outperf...

This year's Adobe Digital Trends report reveals marketing priorities and insights of nearly 13,000 marketers, creatives, and IT professionals, includi...

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The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use the information)
Social media

The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use...

5y Jacqueline Dooley

The anatomy of a U.S. adult Twitter user in 2019 (...

A new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...

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80% of insurers plan to increase martech investment in next year
Disruptive MarTech

80% of insurers plan to increase martech investment in next year

5y Jacqueline Dooley

80% of insurers plan to increase martech investmen...

New report reveals martech challenges and opportunities facing insurance industry leaders within the next year. Many cite customer experience and unif...

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Survey: Nearly 100% of social media users visit at least four platforms a day
Digital Marketing

Survey: Nearly 100% of social media users visit at least four platforms a d...

5y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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On D2C digital ad spend, Google and Facebook still beat Amazon
Digital Advertising

On D2C digital ad spend, Google and Facebook still beat Amazon

5y Jacqueline Dooley

On D2C digital ad spend, Google and Facebook still...

New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase investment in Facebook Ads and Google Ads compared to...

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How messaging is transforming the way we do business
Digital Transformation

How messaging is transforming the way we do business

5y Jacqueline Dooley

How messaging is transforming the way we do busine...

Each month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...

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The state of the chatbot market in 2019
Chatbots

The state of the chatbot market in 2019

5y Jacqueline Dooley

The state of the chatbot market in 2019

The global chatbot market is expected to surpass $994 million by 2024, with a compound annual growth rate of 27%. An overview of the state of the chat...

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What HubSpot does best, according to a HubSpot expert
Disruptive MarTech

What HubSpot does best, according to a HubSpot expert

5y Jacqueline Dooley

What HubSpot does best, according to a HubSpot exp...

"So many companies end up over-investing in software that doesn’t match up with the way they do work.” A certified HubSpot expert tells us what might ...

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