BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga.
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The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.
ABC executives report that the program will help them see the overall success of their advertising efforts.
Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.