BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

11y James Dohnert

BNP Paribas Mixes Twitter and Tennis for Latest Ad...

BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Read More...

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Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign

Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign

11y James Dohnert

Dunkin' Donuts Hops on Twitter's Vine for Latest C...

The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. Read More...

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ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

11y James Dohnert

ABC Joins Nielsen Trial to Measure Effectiveness o...

ABC executives report that the program will help them see the overall success of their advertising efforts. Read More...

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Old Spice Takes Over YouTube in Viral Marketing Push

Old Spice Takes Over YouTube in Viral Marketing Push

11y James Dohnert

Old Spice Takes Over YouTube in Viral Marketing Pu...

Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Read More...

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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

11y James Dohnert

ComScore: E-Commerce Sales Up 13 Percent for Q1 20...

The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth f...

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Study: Major Brands Cling to Instagram

Study: Major Brands Cling to Instagram

11y James Dohnert

Study: Major Brands Cling to Instagram

About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured. Read More...

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75% of Consumers Use Mobile for Personal Finances

75% of Consumers Use Mobile for Personal Finances

11y James Dohnert

75% of Consumers Use Mobile for Personal Finances

A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial service...

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AOL First Major Company to Certify Sales Staff With IAB Exam

AOL First Major Company to Certify Sales Staff With IAB Exam

11y James Dohnert

AOL First Major Company to Certify Sales Staff Wit...

AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Read More...

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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

11y James Dohnert

BrightRoll Allies With comScore on Enhanced Video ...

BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...

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LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

11y James Dohnert

LinkedIn: Social Media a Major Motivator for Mass ...

About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Read More...

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70 Percent of Brand Engagement on Pinterest Is Generated by Users

70 Percent of Brand Engagement on Pinterest Is Generated by Users

11y James Dohnert

70 Percent of Brand Engagement on Pinterest Is Gen...

Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Read More...

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Oxygen Media Partners With Tumblr to Take Social TV Further

Oxygen Media Partners With Tumblr to Take Social TV Further

11y James Dohnert

Oxygen Media Partners With Tumblr to Take Social T...

Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connec...

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63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

11y James Dohnert

63% of Advertisers Say Brand Marketing Spending Wi...

A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Read More...

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Twitter's New Keyword Targeting System 'Vital' Tool for Marketers

Twitter's New Keyword Targeting System 'Vital' Tool for Marketers

11y James Dohnert

Twitter's New Keyword Targeting System 'Vital' Too...

Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants belie...

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Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

11y James Dohnert

Internet Ad Revenue Breaks Record With $37 Billion...

IAB reports that digital ad revenue has scored all-time highs two years running. Read More...

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The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

11y James Dohnert

The Olympics and U.S. Presidential Election Accele...

The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Read M...

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U.S. Social Ad Revenue to Hit $11 Billion by 2017

U.S. Social Ad Revenue to Hit $11 Billion by 2017

11y James Dohnert

U.S. Social Ad Revenue to Hit $11 Billion by 2017

Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Read More...

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Online Video Has a Completion Rate of Almost 50%

Online Video Has a Completion Rate of Almost 50%

11y James Dohnert

Online Video Has a Completion Rate of Almost 50%

Online video offers an over 47 percent completion rate, according to a recent study by Celtra. Read More...

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Marketo Files to Go Public With $75 Million IPO

Marketo Files to Go Public With $75 Million IPO

11y James Dohnert

Marketo Files to Go Public With $75 Million IPO

Some commentators say the move is a sign of the growing potential of the marketing automation software market. Read More...

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VivaKi Study Highlights Best Ad Models for Tablets

VivaKi Study Highlights Best Ad Models for Tablets

11y James Dohnert

VivaKi Study Highlights Best Ad Models for Tablets

A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Read More...

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Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

11y James Dohnert

Facebook Rallies Around Viral Campaign in Support ...

In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Read ...

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GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

11y James Dohnert

GroupM Predicts Digital Ad Spend Will Surpass $113...

GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Read More...

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Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans

Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans

11y James Dohnert

Saatchi & Saatchi Wellness Hires Analytics Guru He...

Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Read M...

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Native Video Ads More Effective Than Pre-Roll Ads

Native Video Ads More Effective Than Pre-Roll Ads

11y James Dohnert

Native Video Ads More Effective Than Pre-Roll Ads

A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...

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SocialGuide and Nielsen: Growing Power of Social TV

SocialGuide and Nielsen: Growing Power of Social TV

11y James Dohnert

SocialGuide and Nielsen: Growing Power of Social T...

About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Read More...

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Note-Taking App Google Keep Receives Official Unveiling

Note-Taking App Google Keep Receives Official Unveiling

11y James Dohnert

Note-Taking App Google Keep Receives Official Unve...

Google's latest offering aims to compete with Evernote. Read More...

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IAB Officially Unveils the SafeFrame 1.0 Specification

IAB Officially Unveils the SafeFrame 1.0 Specification

11y James Dohnert

IAB Officially Unveils the SafeFrame 1.0 Specifica...

IAB's release aims to improve methods for the measurement of digital ad impression viewability. Read More...

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