Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
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Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media.
A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013.
Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants believe the new tool will be 'vital' for the industry.
IAB reports that digital ad revenue has scored all-time highs two years running.