A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...
View articleAlmost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...
View articleNovember 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...
View articleAccording to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View articleA new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...
View articleA new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...
View articleIn a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Read More...
View articleConsumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva. Rea...
View articleNew study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...
View articleGoogle's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...
View articleAccording to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...
View articleThe Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Read More...
View articleOnline shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Read More...
View articleGroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Read More...
View articleThe Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new...
View articleA new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...
View articleAd-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...
View articleNew study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Re...
View articleNew study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Read More...
View articleA new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Read More...
View articleAs much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term adverti...
View articleNinety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by loca...
View articleThe telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Rea...
View articleNew research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...
View articleFifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll. Read Mor...
View articleMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...
View articleAnheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands. Read More...
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