Consumers Prefer to Do Business With Social Brands
Audience

Consumers Prefer to Do Business With Social Brands

11y James Dohnert

Consumers Prefer to Do Business With Social Brands

A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...

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63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Ad Industry Metrics

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

11y James Dohnert

63 Percent of Mobile Video Viewing Occurs at Home,...

Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...

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ComScore Study Reveals Online Searches Hit 17 Billion in November
Ad Industry Metrics

ComScore Study Reveals Online Searches Hit 17 Billion in November

11y James Dohnert

ComScore Study Reveals Online Searches Hit 17 Bill...

November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...

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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Audience

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

11y James Dohnert

U.S. Consumers Spend $27 Billion Online in Lead-Up...

According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...

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Consumers Most Annoyed by Ads on Social Networking Sites
Ad Industry Metrics

Consumers Most Annoyed by Ads on Social Networking Sites

11y James Dohnert

Consumers Most Annoyed by Ads on Social Networking...

A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...

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77% of Brands Aren't Using Online Video Advertising
Ad Industry Metrics

77% of Brands Aren't Using Online Video Advertising

11y James Dohnert

77% of Brands Aren't Using Online Video Advertisin...

A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...

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Personal Relevance Is Key to Online Video Engagement
Media

Personal Relevance Is Key to Online Video Engagement

11y James Dohnert

Personal Relevance Is Key to Online Video Engageme...

In a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Read More...

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Relevant Content Is Key to Getting Digital News Readers Interested in Mobile Ads
Media

Relevant Content Is Key to Getting Digital News Readers Interested in Mobil...

11y James Dohnert

Relevant Content Is Key to Getting Digital News Re...

Consumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva. Rea...

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IDG Study Finds 95% of Consumers Use Social Media
Audience

IDG Study Finds 95% of Consumers Use Social Media

11y James Dohnert

IDG Study Finds 95% of Consumers Use Social Media

New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...

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Google Study Reveals Web Influencing Smartphone Sales
Audience

Google Study Reveals Web Influencing Smartphone Sales

11y James Dohnert

Google Study Reveals Web Influencing Smartphone Sa...

Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...

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Over $16 Billion Has Been Spent Online This Holiday Season
Ecommerce

Over $16 Billion Has Been Spent Online This Holiday Season

11y James Dohnert

Over $16 Billion Has Been Spent Online This Holida...

According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...

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IAB Releases Report on Best Practices for Website Tagging
Data insights

IAB Releases Report on Best Practices for Website Tagging

11y James Dohnert

IAB Releases Report on Best Practices for Website ...

The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Read More...

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Cyber Monday Shopping Sales Up 30%
Ecommerce

Cyber Monday Shopping Sales Up 30%

11y James Dohnert

Cyber Monday Shopping Sales Up 30%

Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Read More...

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GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach
Audience

GroupM Study on Facebook Algo Change Reveals Significant Decline in Consume...

11y James Dohnert

GroupM Study on Facebook Algo Change Reveals Signi...

GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Read More...

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IAB Unveils Specifications for SafeFrame 1.0
Marketing

IAB Unveils Specifications for SafeFrame 1.0

11y James Dohnert

IAB Unveils Specifications for SafeFrame 1.0

The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new...

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Consumers Watched 11 Billion Online Video Ads in October
Audience

Consumers Watched 11 Billion Online Video Ads in October

11y James Dohnert

Consumers Watched 11 Billion Online Video Ads in O...

A new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...

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Viewership of Ad-Supported Online Video Has Grown 17% This Year
Audience

Viewership of Ad-Supported Online Video Has Grown 17% This Year

11y James Dohnert

Viewership of Ad-Supported Online Video Has Grown ...

Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...

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Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
Ad Industry Metrics

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

11y James Dohnert

Over 90% of Shoppers Find Their Cyber Monday Shopp...

New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Re...

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51% of Mobile Auto Searchers End Up Making a Purchase
Automotive

51% of Mobile Auto Searchers End Up Making a Purchase

11y James Dohnert

51% of Mobile Auto Searchers End Up Making a Purch...

New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Read More...

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Online Video Ad Spending Rose 27% in 2012
Ad Industry Metrics

Online Video Ad Spending Rose 27% in 2012

11y James Dohnert

Online Video Ad Spending Rose 27% in 2012

A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Read More...

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77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts
Ad Industry Metrics

77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts

11y James Dohnert

77% of Businesses Say DMPs Will Play Important Rol...

As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term adverti...

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Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013
Ad Industry Metrics

Over 47% of National Brands Look to Increase Investment in Local Marketing ...

11y James Dohnert

Over 47% of National Brands Look to Increase Inves...

Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by loca...

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Telecoms See the Largest Growth in Global Ad Spending
Ad Industry Metrics

Telecoms See the Largest Growth in Global Ad Spending

11y James Dohnert

Telecoms See the Largest Growth in Global Ad Spend...

The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Rea...

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Facebook Loves Its Candy
Audience

Facebook Loves Its Candy

11y James Dohnert

Facebook Loves Its Candy

New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...

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Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV Ads
Ad Industry Metrics

Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV ...

11y James Dohnert

Over Half of U.K. Advertisers Say Digital Video Ad...

Fifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll. Read Mor...

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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Audience

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

11y James Dohnert

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billi...

Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...

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AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands
Agency Spotlight

AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands

11y James Dohnert

AKQA to Digitally Lead Budweiser, Bud Light, and S...

Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands. Read More...

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