Will Branded Keywords Kill Search?

Will Branded Keywords Kill Search?

19y James Hering

Will Branded Keywords Kill Search?

Free use of branded search terms will allow the market to determine who survives. But what about respect for intellectual property? Read More...

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Merging Offline and Online Tracking

Merging Offline and Online Tracking

19y James Hering

Merging Offline and Online Tracking

Online accountability is driving new demand for offline metrics. Read More...

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Upping the Ante in Localized Targeting

Upping the Ante in Localized Targeting

19y James Hering

Upping the Ante in Localized Targeting

SuperPages.com's new functionality will once again change the landscape for localized targeting. How will you adapt? Read More...

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Local Targeting: The Old-Fashioned, Easy Way

Local Targeting: The Old-Fashioned, Easy Way

19y James Hering

Local Targeting: The Old-Fashioned, Easy Way

If Internet Yellow Pages aren't part of your media plan, it's time for another look. Read More...

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Managing the Frequency Curve

Managing the Frequency Curve

19y James Hering

Managing the Frequency Curve

How many times should users be exposed to an ad? Read More

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Online Creative Innovation: Repurposing TV Spots?

Online Creative Innovation: Repurposing TV Spots?

20y James Hering

Online Creative Innovation: Repurposing TV Spots?

Repurposing TV spots for online is tempting -- but is it a creative cop-out? Read More...

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Why I Love Online Badvertising

Why I Love Online Badvertising

20y James Hering

Why I Love Online Badvertising

How to create really bad online ads in only five easy steps. Read More...

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Fourth-Quarter Tune-Up: Five Keys to End the Year Strong

Fourth-Quarter Tune-Up: Five Keys to End the Year Strong

20y James Hering

Fourth-Quarter Tune-Up: Five Keys to End the Year ...

Don't let the rest of this year's campaigns slip through the cracks as you look to 2005. Five ways to meet -- or exceed -- expectations. Read More...

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Campaign URLs: Readers Respond

Campaign URLs: Readers Respond

20y James Hering

Campaign URLs: Readers Respond

Master of which domain? Is it better to use a dedicated campaign URL or the client's brand URL? Read More...

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Campaign URLs: What's the Right Address?

Campaign URLs: What's the Right Address?

20y James Hering

Campaign URLs: What's the Right Address?

Master of which domain? Is it better to use a dedicated campaign URL or the client's brand URL? Read More...

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Increase Your Results With Creative Pretesting

Increase Your Results With Creative Pretesting

20y James Hering

Increase Your Results With Creative Pretesting

We test TV concepts before running a single GRP. We copy-test print before building the first mechanical. Why not apply the same due diligence to onli...

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How Good Are Your Leads?

How Good Are Your Leads?

20y James Hering

How Good Are Your Leads?

Tried-and-true steps for validating the quality of your leads. Read More...

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Search: A Brand Campaign Tool?

Search: A Brand Campaign Tool?

20y James Hering

Search: A Brand Campaign Tool?

Search should be an ongoing effort to support a site or marketing strategy. Should it be a branding tactic, too? Read More...

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Time to Take the "TV" Out of "TV Spot"

Time to Take the "TV" Out of "TV Spot"

20y James Hering

Time to Take the "TV" Out of "TV Spot"

TV ads on the Web: Is the idea spot on, or should TV spots stay offline? Read More...

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Digital Tear Sheets Revisited

Digital Tear Sheets Revisited

20y James Hering

Digital Tear Sheets Revisited

Whyis it still so hard to show clients real work, in real time? Read More...

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Time for a Behavioral Network?

Time for a Behavioral Network?

20y James Hering

Time for a Behavioral Network?

Enhanced targeting is great, but it's not scaleable across all sites in a media plan. We need a behavioral network. Read More...

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Big Results From PDA-Based Advertising

Big Results From PDA-Based Advertising

20y James Hering

Big Results From PDA-Based Advertising

An overlooked but very effective way to generate leads: PDA advertising. Read More...

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Sizing Up Site-Centric Behavior Targeting

Sizing Up Site-Centric Behavior Targeting

20y James Hering

Sizing Up Site-Centric Behavior Targeting

How to get the most from behavioral targeting. Read More...

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The End of Linear Media

The End of Linear Media

20y James Hering

The End of Linear Media

All of advertising is heading into a brave new technology world. Read More...

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Making Decisions: Facts or Feeling?

Making Decisions: Facts or Feeling?

20y James Hering

Making Decisions: Facts or Feeling?

Do we paralyze our clients with too much information? Read More...

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To Stream or Not to Stream?

To Stream or Not to Stream?

20y James Hering

To Stream or Not to Stream?

Forging the stream: Should buyers opt for Unicast or Klipmart? Read More...

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Pop-ups, May Ye Rest in Peace

Pop-ups, May Ye Rest in Peace

20y James Hering

Pop-ups, May Ye Rest in Peace

It's time to bury pop-ups for good. Read More

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Time to Take the "TV" Out of "TV Spot"

Time to Take the "TV" Out of "TV Spot"

20y James Hering

Time to Take the "TV" Out of "TV Spot"

TV ads on the Web: Is the idea spot on, or should TV spots stay offline? Read More...

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The New Frontier of Contextual Keyword Targeting

The New Frontier of Contextual Keyword Targeting

20y James Hering

The New Frontier of Contextual Keyword Targeting

A media model with potential for marketers and a tremendous payoff for publishers. Read More...

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The Third Internet Media Channel

The Third Internet Media Channel

20y James Hering

The Third Internet Media Channel

What's left to innovate? Direct-to-desktop communication is the big new idea. Read More...

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No More "Visits," Please!

No More "Visits," Please!

20y James Hering

No More "Visits," Please!

Getting your call to action to work for you. Read More

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Sizing Up Online Brand Impact

Sizing Up Online Brand Impact

20y James Hering

Sizing Up Online Brand Impact

Which ad sizes and dimensions deliver the goods for brand-oriented marketers? Read More...

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