The Next Gator Iteration

The Next Gator Iteration

20y James Hering

The Next Gator Iteration

See you later, alligator. Has the behavioral-based adware company changed for the better? Read More...

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Wanted: Interactive Planners -- Pronto!

Wanted: Interactive Planners -- Pronto!

20y James Hering

Wanted: Interactive Planners -- Pronto!

New business is pouring in. Dust off the old 'help wanted' shingle. Read More...

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20/20 Targeting

20/20 Targeting

20y James Hering

20/20 Targeting

Automating creative optimization. Read More

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Targeting Good Behavior

Targeting Good Behavior

21y James Hering

Targeting Good Behavior

Behavioral targeting: why, how and where. Read More

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Targeting, Australian-Style

Targeting, Australian-Style

21y James Hering

Targeting, Australian-Style

Can Boomerang bring customers back? Read More

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Bling-Bling Targeting

Bling-Bling Targeting

21y James Hering

Bling-Bling Targeting

This is no ordinary optimization. Add that little something to your campaigns. Read More...

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What's in Your Call to Action?

What's in Your Call to Action?

21y James Hering

What's in Your Call to Action?

Learn how to craft an effective call to action -- now! Read More...

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Turn Flash Mobs into Flash Customers

Turn Flash Mobs into Flash Customers

21y James Hering

Turn Flash Mobs into Flash Customers

Drive a group of people to take a specific action. The correlation between flash mobs and marketing. Read More...

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Building an Online Bridge

Building an Online Bridge

21y James Hering

Building an Online Bridge

The human approach to breaking through barriers between traditional and online. Read More...

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Plan in Reverse for Rich Media Success

Plan in Reverse for Rich Media Success

21y James Hering

Plan in Reverse for Rich Media Success

A post report may be the best way to begin your next rich media campaign. Read More...

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Chasing the White Rabbit

Chasing the White Rabbit

21y James Hering

Chasing the White Rabbit

A summer vacation is marred by 'badvertising.' Read More

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Watching the Tchotchke Meter

Watching the Tchotchke Meter

21y James Hering

Watching the Tchotchke Meter

Why keep track of IAB numbers or analysts' forecasts, when there's a much better way of gauging the industry's health? Read More...

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Cross Media Studies: What Are We Really Uncovering?

Cross Media Studies: What Are We Really Uncovering?

21y James Hering

Cross Media Studies: What Are We Really Uncovering...

Are you willing to let your competition have 100 percent share of voice against some of your best customers? Read More...

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Fixed Position Placements

Fixed Position Placements

21y James Hering

Fixed Position Placements

New media, meet old school. Let's fix ad positions! Read More

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Online Terms and Conditions

Online Terms and Conditions

21y James Hering

Online Terms and Conditions

'T&C' still stands for 'torture and convulsion.' Read More

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Why "RFP" Now Means "Request for Perjury"

Why "RFP" Now Means "Request for Perjury"

21y James Hering

Why "RFP" Now Means "Request for Perjury"

There are no shortage of complaints about the online RFP process, and they come from both sides of the table. Read More...

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Reach and Frequency, Jamaican Style

Reach and Frequency, Jamaican Style

21y James Hering

Reach and Frequency, Jamaican Style

On the job in... Negril? James reports the Web is learning old-media measurement and old-media language. Read More...

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Waive the Banner!

Waive the Banner!

21y James Hering

Waive the Banner!

Size matters: why we still don't have it right with online ad sizes. Read More...

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The Tear Sheet Factor

The Tear Sheet Factor

21y James Hering

The Tear Sheet Factor

How can publishers generate more advertising? Perhaps with this simple, clever solution. Read More...

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