With so many changes in 2011, being able to apply all you learned would be the key theme for 2012. Consider these four areas. Read More...
View articleHow do you establish a metric representative across TV and online? Consider these three factors. Read More...
View articleThree reasons why precision marketing fails to take a leading role in China. Read More...
View articleWhile microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...
View articleThe iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Read More...
View articleMicroblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...
View articleUsing one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...
View articleTo begin planning your campaign around a microblog in China, here are two things you need to consider. Read More...
View articleWhat are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Read More...
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