Digital Marketing in 2012: Year of Application

Digital Marketing in 2012: Year of Application

12y James Wu

Digital Marketing in 2012: Year of Application

With so many changes in 2011, being able to apply all you learned would be the key theme for 2012. Consider these four areas. Read More...

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Media Planning: 1+1=?

Media Planning: 1+1=?

13y James Wu

Media Planning: 1+1=?

How do you establish a metric representative across TV and online? Consider these three factors. Read More...

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Where Are Your Target Consumers?

Where Are Your Target Consumers?

13y James Wu

Where Are Your Target Consumers?

Three reasons why precision marketing fails to take a leading role in China. Read More...

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Are You Using Microblogs and Mobile Apps to Engage Consumers?

Are You Using Microblogs and Mobile Apps to Engage Consumers?

13y James Wu

Are You Using Microblogs and Mobile Apps to Engage...

While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...

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The Effect of 'Media Variation'

The Effect of 'Media Variation'

13y James Wu

The Effect of 'Media Variation'

The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Read More...

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China: Digital Marketing Trends for 2011

China: Digital Marketing Trends for 2011

13y James Wu

China: Digital Marketing Trends for 2011

Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...

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Where Are You? 3D Positioning of Social Marketing

Where Are You? 3D Positioning of Social Marketing

13y James Wu

Where Are You? 3D Positioning of Social Marketing

Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...

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What China's Booming Microblogs Mean for Marketers

What China's Booming Microblogs Mean for Marketers

13y James Wu

What China's Booming Microblogs Mean for Marketers

To begin planning your campaign around a microblog in China, here are two things you need to consider. Read More...

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How to Optimise Mobile Marketing in Your Media Plan

How to Optimise Mobile Marketing in Your Media Plan

14y James Wu

How to Optimise Mobile Marketing in Your Media Pla...

What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Read More...

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