Metrics Organization
Analytics

Metrics Organization

23y Janet Ryan

Metrics Organization

The continuing saga of the great metrics challenge... continues. This week, one of our neighbors from the North (where they've actually adopted the me...

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Thoughts on a Measurement Approach
Analytics

Thoughts on a Measurement Approach

23y Janet Ryan

Thoughts on a Measurement Approach

Readers' responses to Janet's question in her last article spanned quite a spectrum, indicating that there are a lot of different ways to attack the m...

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Call for Papers -- Actually, Just an Abstract Would Do
Analytics

Call for Papers -- Actually, Just an Abstract Would Do

23y Janet Ryan

Call for Papers -- Actually, Just an Abstract Woul...

Product placement online is a complex problem, and few have solved it. It's also a perfect example of what online metrics should help us do -- put the...

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Branding: Worth Measuring
Analytics

Branding: Worth Measuring

23y Janet Ryan

Branding: Worth Measuring

Marketers who fail to measure online branding will miss the real value of digital advertising. The actual return on investment from online advertising...

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Metrics Don't Replace Marketing Judgment
Analytics

Metrics Don't Replace Marketing Judgment

23y Janet Ryan

Metrics Don't Replace Marketing Judgment

Understanding customer requests and measuring behavior, then converting those into sound business decisions, is still the magic formula. And it's also...

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Metrics Identify Problems, Not Solve Them
Analytics

Metrics Identify Problems, Not Solve Them

23y Janet Ryan

Metrics Identify Problems, Not Solve Them

This week, Janet shares some extensive feedback from a well-qualified reader, who argues that the metrics available today are insufficient for guiding...

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Creating a Customer-Centric Online Business
Analytics

Creating a Customer-Centric Online Business

23y Janet Ryan

Creating a Customer-Centric Online Business

Site publishers who believed that they knew, as if by instinct, exactly what the customers wanted were common (those who actually got it right were mu...

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Discerning Distinctions in Buying Behavior
Analytics

Discerning Distinctions in Buying Behavior

23y Janet Ryan

Discerning Distinctions in Buying Behavior

Anyone who has been marketing online for more than a day or two knows that all clicks are not created equal. So how do we use data analytics to determ...

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Clear Marketing Objectives Drive Good Analytics
Analytics

Clear Marketing Objectives Drive Good Analytics

23y Janet Ryan

Clear Marketing Objectives Drive Good Analytics

Finding the measurement tool that best does the job is not simple, but it's a whole lot more doable if you've carefully and thoroughly described, prio...

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Understanding and Acting on Customer Buying Patterns
Analytics

Understanding and Acting on Customer Buying Patterns

23y Janet Ryan

Understanding and Acting on Customer Buying Patter...

Remember the days of the local merchant who knew you by name, remembered your favorite brands, and called you at home when new stock arrived? That's n...

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Measuring for Dollars: Monetizing Your Site
Analytics

Measuring for Dollars: Monetizing Your Site

23y Janet Ryan

Measuring for Dollars: Monetizing Your Site

Janet will be sharing ideas about readers' specific situations. This week, a content-site developer says the editorial folks want to track page and su...

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Endless Resources? Jump In. If Not, Step Back
Analytics

Endless Resources? Jump In. If Not, Step Back

23y Janet Ryan

Endless Resources? Jump In. If Not, Step Back

If you have endless computing resources and scores of analysts to go through log files, then jump in and analyze; but if you're like most businesses, ...

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Tracking and Measuring Buyer Behavior
Analytics

Tracking and Measuring Buyer Behavior

23y Janet Ryan

Tracking and Measuring Buyer Behavior

La donna mobile... But when it comes to buyers, not just women are fickle. Customers are human -- they can be as rational as logicians or as unpredict...

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One More Look at Buying Processes
Analytics

One More Look at Buying Processes

23y Janet Ryan

One More Look at Buying Processes

In B2B purchasing, consumer-marketing guidelines often don't apply. There's a whole range of audience subsets to track, so different marketing jobs ar...

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More on Buying Processes and Data Analysis
Analytics

More on Buying Processes and Data Analysis

23y Janet Ryan

More on Buying Processes and Data Analysis

The raw data coming off any sizable Web site is so copious, so unmanageable, that analysis paralysis is sure to set in unless you first take the time ...

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Customer Life Cycle: The Buying Continuum
Analytics

Customer Life Cycle: The Buying Continuum

23y Janet Ryan

Customer Life Cycle: The Buying Continuum

Claim someone's attention. Bring that person into your sphere of influence. Turn that person into a paying customer. Keep that person as a customer. C...

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Knowing Where to Go
Analytics

Knowing Where to Go

23y Janet Ryan

Knowing Where to Go

Only if you know where you're going can you measure whether and how fast you're getting there. First you have to talk it out with your colleagues. And...

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Data's Dandy. But Do a Reality Check, Too
Analytics

Data's Dandy. But Do a Reality Check, Too

23y Janet Ryan

Data's Dandy. But Do a Reality Check, Too

On Quantitative Data -- / How ample to rely / In Tumult -- or Extremity -- / How good the Certainty / ... / Though None be on our Side... In other wor...

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Measuring Customer Performance: What Counts?
Analytics

Measuring Customer Performance: What Counts?

23y Janet Ryan

Measuring Customer Performance: What Counts?

From New York to Italy, and measure for measure, readers have been responding to Janet'scall for sharing customer performance metrics. The long and sh...

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Drafting an E-Metrics List
Analytics

Drafting an E-Metrics List

23y Janet Ryan

Drafting an E-Metrics List

If two heads are better than one, imagine what can happen when Janet and ClickZ readers put their heads together. For one, you get a starting point fo...

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When Readers Write... White Papers
Analytics

When Readers Write... White Papers

23y Janet Ryan

When Readers Write... White Papers

Just when she thought she would be spending weeks and weeks writing about definitions, designations, meanings, descriptions, classifications -- well, ...

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What Is a Rose?
Analytics

What Is a Rose?

23y Janet Ryan

What Is a Rose?

You don't have to be Shakespeare to get people to understand you; you just have to define your terms. Read More...

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Mining Nuggets of Knowledge
Analytics

Mining Nuggets of Knowledge

23y Janet Ryan

Mining Nuggets of Knowledge

How can you derive meaning from a chaotic world made of vast sets of data points? Well, you could turn to religion... Maybe even ideology. But if you'...

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Gather Ye Data
Analytics

Gather Ye Data

23y Janet Ryan

Gather Ye Data

Information may be power, but data is not information. It takes insight, understanding, and interpretation to turn data into information, and the firs...

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Start With What You Already Have
Analytics

Start With What You Already Have

23y Janet Ryan

Start With What You Already Have

Data analysis is both an art and a science, and though the science of it is critical, so is the art: determining which information will hold the great...

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Furthering Relationships Without Fueling Distrust
Analytics

Furthering Relationships Without Fueling Distrust

23y Janet Ryan

Furthering Relationships Without Fueling Distrust

Customization -- good. Stereotyping -- bad. Personalization -- good. Too personal -- bad. Data mining and profiling -- good. Intruding and encroaching...

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The Local Question
Media

The Local Question

25y Janet Ryan

The Local Question

There's huge pricing pressure out there because of all that unsold inventory. Just taking a firm stance won't help. You need to clearly demonstrate, e...

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