The continuing saga of the great metrics challenge... continues. This week, one of our neighbors from the North (where they've actually adopted the me...
View articleReaders' responses to Janet's question in her last article spanned quite a spectrum, indicating that there are a lot of different ways to attack the m...
View articleProduct placement online is a complex problem, and few have solved it. It's also a perfect example of what online metrics should help us do -- put the...
View articleMarketers who fail to measure online branding will miss the real value of digital advertising. The actual return on investment from online advertising...
View articleUnderstanding customer requests and measuring behavior, then converting those into sound business decisions, is still the magic formula. And it's also...
View articleThis week, Janet shares some extensive feedback from a well-qualified reader, who argues that the metrics available today are insufficient for guiding...
View articleSite publishers who believed that they knew, as if by instinct, exactly what the customers wanted were common (those who actually got it right were mu...
View articleAnyone who has been marketing online for more than a day or two knows that all clicks are not created equal. So how do we use data analytics to determ...
View articleFinding the measurement tool that best does the job is not simple, but it's a whole lot more doable if you've carefully and thoroughly described, prio...
View articleRemember the days of the local merchant who knew you by name, remembered your favorite brands, and called you at home when new stock arrived? That's n...
View articleJanet will be sharing ideas about readers' specific situations. This week, a content-site developer says the editorial folks want to track page and su...
View articleIf you have endless computing resources and scores of analysts to go through log files, then jump in and analyze; but if you're like most businesses, ...
View articleLa donna mobile... But when it comes to buyers, not just women are fickle. Customers are human -- they can be as rational as logicians or as unpredict...
View articleIn B2B purchasing, consumer-marketing guidelines often don't apply. There's a whole range of audience subsets to track, so different marketing jobs ar...
View articleThe raw data coming off any sizable Web site is so copious, so unmanageable, that analysis paralysis is sure to set in unless you first take the time ...
View articleClaim someone's attention. Bring that person into your sphere of influence. Turn that person into a paying customer. Keep that person as a customer. C...
View articleOnly if you know where you're going can you measure whether and how fast you're getting there. First you have to talk it out with your colleagues. And...
View articleOn Quantitative Data -- / How ample to rely / In Tumult -- or Extremity -- / How good the Certainty / ... / Though None be on our Side... In other wor...
View articleFrom New York to Italy, and measure for measure, readers have been responding to Janet'scall for sharing customer performance metrics. The long and sh...
View articleIf two heads are better than one, imagine what can happen when Janet and ClickZ readers put their heads together. For one, you get a starting point fo...
View articleJust when she thought she would be spending weeks and weeks writing about definitions, designations, meanings, descriptions, classifications -- well, ...
View articleYou don't have to be Shakespeare to get people to understand you; you just have to define your terms. Read More...
View articleHow can you derive meaning from a chaotic world made of vast sets of data points? Well, you could turn to religion... Maybe even ideology. But if you'...
View articleInformation may be power, but data is not information. It takes insight, understanding, and interpretation to turn data into information, and the firs...
View articleData analysis is both an art and a science, and though the science of it is critical, so is the art: determining which information will hold the great...
View articleCustomization -- good. Stereotyping -- bad. Personalization -- good. Too personal -- bad. Data mining and profiling -- good. Intruding and encroaching...
View articleThere's huge pricing pressure out there because of all that unsold inventory. Just taking a firm stance won't help. You need to clearly demonstrate, e...
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