California lawmakers shoot down a tough anti-spam law supported by consumer rights groups in favor of one supported by Microsoft, AOL and Yahoo! Read ...
View articleAs Nancy and Janet prepare to change tracks -- one heading toward a wireless world, the other toward the realm of customer-data analysis -- they revie...
View articleWhen ad buyers don't share performance information, publishers lose. If publishers can't make money with CPA models, advertisers lose. The solution? T...
View articleIn many ways, the pay-for-performance model makes good sense for the networks. It's certainly easier to sell these days than a CPM model. But how good...
View articleThis year brought mostly good news to the Internet advertising industry. Janet and Nancy review where we've been... and look ahead to where we're goin...
View articleSupporting your third-party sales team -- the folks who work at your contracted rep firm or ad network -- is critical to outstanding revenue returns. ...
View articleAre you willing to commit to the right partner? No, Nancy and Janet are not dispensing advice to the lovelorn. They're talking about choosing the righ...
View articleThe rep firm or ad network that's right for one business isn't necessarily right for another. And it goes beyond size or price. What else should you c...
View articleFinding the right ad sales partner is complicated. Bigger isn't necessarily better (although it might be). An agency with a strong interactive focus m...
View articleThough some people talk of rep firms and ad networks as if they were the same animal, there are important differences between them. And understanding ...
View articleJanet and Nancy participated as judges for the Email Marketing Awards sponsored by MessageMedia and ClickZ. Finalists will be announced at a celebrato...
View articleJanet and Nancy asked readers for input on ad sales partnerships, and they sure got it! Ad sales networks and rep firms wrote about site publishers' u...
View articleLet's face it: Our web sites are like our children. We all think our own's the cutest. So it's normal if you think your site's the greatest. But you n...
View articleDo you find the third-party sales arena confusing? Well, join the club there is no one paying attention to this market who is not confused at least so...
View articleDoes your company understand what it means to be in the media business? The answer may be less obvious than you think. Some sites think the customers ...
View articleWhat do third-party sales channels look for when they sign up a new site? The ideal situation is to represent a site with plentiful, targeted, brand-n...
View articleThese are interesting times. One day, you pick up an article bemoaning (albeit gleefully) the demise of yet another dot-com with dire predictions for ...
View articleWhen used to build a sense of connection and trust, community features can foster factors that are key to building web traffic: virulence and stickine...
View articleHow does being a community-focused site play from an advertising perspective? Research with media buyers has shown that it's not always a positive thi...
View articleAfter weeks of the pros and cons of profiling, Nancy and Janet give a final wrap-up on the "state of the art" use of profiling in ad targeting. Behavi...
View articleDoes personalization in advertising work? Janet and Nancy got a lot of feedback, both pro and con on this question. Many readers wrote to describe how...
View articleDoes it make sense for an ad-funded site to invest in personalization tools? If advertisers evaluate your site's effectiveness based only on clicks, i...
View articleThe power of profiles is that they enable personalization - the ability of a site to change what a user sees based on previous information about the i...
View articleJanet and Nancy tackle what's meant by the terms "profiling" and "personalization" and what all this means for ad sales the good (higher CPM potential...
View articleJanet and Nancy have good news for the writer who asked about bridging that gap between sending out an unsolicited email asking for permission and sen...
View articleIt's been a rocky road to define email marketing, and no sooner did Janet and Nancy breathe a sigh of relief, than this week's mail hit. Many writers ...
View articleJanet and Nancy have been mapping out the email marketing terrain in these last weeks and a lot of ClickZ readers have been helping out. Today they're...
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