The changing of the guard is seen as a sign of the company's maturation.
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Text advertising has a positive effect on brand awareness, according to a study by the Interactive Advertising Bureau and Nielsen//NetRatings.
Australia's Sensis launches a search engine that returns Web sites, yellow pages listings and white pages listings in its search results. It's a strategy that analysts say will be closely-watched by U.S. players.
In a relationship-building move, Google acquires digital photography company Picasa.
A study of search engine result ranking says there is a ten-times difference in potential traffic between the number one and number 10 paid search listings.