AmEx's online video starring the all-star duo makes Web traffic rise and word spread faster than a speeding bullet. Read More...
View articleA new marketing firm learns user preferences through its product information site, then sells the anonymous information to manufacturers for market re...
View articleThe lawsuit-plagued but profitable adware company is going public. Papers filed with the SEC reveal some interesting partners and advertisers. Read Mo...
View articleThe auto marketing services company bolsters its offerings by adding CRM firm iDriveonline. Read More...
View articleThe paid listings player is adding a pay-per-call option with local businesses, especially those without Web sites, in mind. Read More...
View articleThough ostensibly devoid of marketing, Microsoft's Channel 9 site, loaded with social networking technologies, exists to nurture relationships with us...
View articleThe online giant outdoes positive expectations, benefiting from strong marketing services growth and double-digit growth in the volume of search queri...
View articleUsers are most apt to convert the first time they see an ad, making frequency caps an idea to consider, an Atlas DMT study says. Read More...
View articleThe firm's new tool aims to help publishers create audience segments and fine-tune the tradeoff between targeting and reach. Read More...
View articleThe company wins a legal judgment against an alleged spammer as part of its anti-spam strategy. Read More...
View articleDigital Impact explores non-e-mail avenues; Mamma.com's stock fluctuations draw investigation; Kill Bill II debuts online; IAB unveils new ad standard...
View articleMarketers are partying like it's 1999. This time, solid values and good business models are behind the high spirits. Read More...
View articleGoogle defends its plans to display contextually-targeted ads in its new free e-mail client, as privacy advocates begin to sharpen their swords. Read ...
View articleProspecting for gold in the promising local search market will be demanding, and partnerships may be one solution, according to participants in a loca...
View articleFollowing in the footsteps of 24/7 Real Media, ad serving firm Accipiter ventures into the hot behavior targeting arena. Read More...
View articleWeather.com chooses Coremetrics; Point.Roll inks another partnership; and 24/7 Real Media snags another ad serving client. Read More...
View articleGerman Court Blocks Claria Pop-Ups; Interwoven and DoubleClick Partner Up; and Chitika Launches RealContext, Content And Behavior Ad Targeting Read Mo...
View articleThe 8-year-old mapping and routing Web site plots a course into the hot local search market. Read More...
View articleSeeking to avoid being left behind in the search engine dust, MSN plans to offer bots for searching news and Web logs, as well as other features. Read...
View articleSpeaking at MSN's Strategic Account Summit, Microsoft's CEO spoke out against 'parasitic' software. Read More...
View articleMSN teams with Kraft, Procter & Gamble, Nestle, and Johnson & Johnson to research online advertising's effectiveness. Read More...
View articleThere's 'no magic' in search, according to Microsoft's CEO, who offered lots of attitude, but few specifics. Read More...
View articleThe online advertising company puts together a team to try a new model. Read More...
View articleThe second tier search listings provider nabbed MSNC.com as a client for its content-targeted sponsored links. Read More...
View articleThe paid listings provider teams with a 103-year-old business-to-business publisher. Read More...
View articleOwned by the same company, the two affiliate marketing companies now have the same name. Read More...
View articleThe paid listings company, which formerly ranked its content-targeted links strictly according to bid price, is adding relevance to the equation. Read...
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