Seinfeld-Superman Video Gets Results
Media

Seinfeld-Superman Video Gets Results

20y Janis Mara

Seinfeld-Superman Video Gets Results

AmEx's online video starring the all-star duo makes Web traffic rise and word spread faster than a speeding bullet. Read More...

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Market Insight Launches
Media

Market Insight Launches

20y Janis Mara

Market Insight Launches

A new marketing firm learns user preferences through its product information site, then sells the anonymous information to manufacturers for market re...

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Claria Comes Out of the Shadows
Media

Claria Comes Out of the Shadows

20y Janis Mara

Claria Comes Out of the Shadows

The lawsuit-plagued but profitable adware company is going public. Papers filed with the SEC reveal some interesting partners and advertisers. Read Mo...

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Autobytel Acquires iDriveonline
Media

Autobytel Acquires iDriveonline

20y Janis Mara

Autobytel Acquires iDriveonline

The auto marketing services company bolsters its offerings by adding CRM firm iDriveonline. Read More...

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FindWhat to Lure Local Businesses with Per-Call Pricing
Media

FindWhat to Lure Local Businesses with Per-Call Pricing

20y Janis Mara

FindWhat to Lure Local Businesses with Per-Call Pr...

The paid listings player is adding a pay-per-call option with local businesses, especially those without Web sites, in mind. Read More...

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Microsoft Opens "Channel" for Dialogue
Media

Microsoft Opens "Channel" for Dialogue

20y Janis Mara

Microsoft Opens "Channel" for Dialogue

Though ostensibly devoid of marketing, Microsoft's Channel 9 site, loaded with social networking technologies, exists to nurture relationships with us...

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Yahoo! Soars Again
Media

Yahoo! Soars Again

20y Janis Mara

Yahoo! Soars Again

The online giant outdoes positive expectations, benefiting from strong marketing services growth and double-digit growth in the volume of search queri...

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Study: First Impressions Most Important
Media

Study: First Impressions Most Important

20y Janis Mara

Study: First Impressions Most Important

Users are most apt to convert the first time they see an ad, making frequency caps an idea to consider, an Atlas DMT study says. Read More...

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Revenue Science Pumps Up Behavior Targeting
Media

Revenue Science Pumps Up Behavior Targeting

20y Janis Mara

Revenue Science Pumps Up Behavior Targeting

The firm's new tool aims to help publishers create audience segments and fine-tune the tradeoff between targeting and reach. Read More...

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Spam Fighter Habeas Wins One
Media

Spam Fighter Habeas Wins One

20y Janis Mara

Spam Fighter Habeas Wins One

The company wins a legal judgment against an alleged spammer as part of its anti-spam strategy. Read More...

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Bits and Bytes for April 6, 2004
Media

Bits and Bytes for April 6, 2004

20y Janis Mara

Bits and Bytes for April 6, 2004

Digital Impact explores non-e-mail avenues; Mamma.com's stock fluctuations draw investigation; Kill Bill II debuts online; IAB unveils new ad standard...

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Is the Bubble Back?
Media

Is the Bubble Back?

20y Janis Mara

Is the Bubble Back?

Marketers are partying like it's 1999. This time, solid values and good business models are behind the high spirits. Read More...

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Google Responds to Gmail Privacy Concerns
Media

Google Responds to Gmail Privacy Concerns

20y Janis Mara

Google Responds to Gmail Privacy Concerns

Google defends its plans to display contextually-targeted ads in its new free e-mail client, as privacy advocates begin to sharpen their swords. Read ...

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Local Search: Working Hard for the Money
Media

Local Search: Working Hard for the Money

20y Janis Mara

Local Search: Working Hard for the Money

Prospecting for gold in the promising local search market will be demanding, and partnerships may be one solution, according to participants in a loca...

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Accipiter Snags Behavioral Targeting Client
Media

Accipiter Snags Behavioral Targeting Client

20y Janis Mara

Accipiter Snags Behavioral Targeting Client

Following in the footsteps of 24/7 Real Media, ad serving firm Accipiter ventures into the hot behavior targeting arena. Read More...

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Execs & Accounts for March 29, 2004
Media

Execs & Accounts for March 29, 2004

20y Janis Mara

Execs & Accounts for March 29, 2004

Weather.com chooses Coremetrics; Point.Roll inks another partnership; and 24/7 Real Media snags another ad serving client. Read More...

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Bits and Bytes for March 29, 2004
Media

Bits and Bytes for March 29, 2004

20y Janis Mara

Bits and Bytes for March 29, 2004

German Court Blocks Claria Pop-Ups; Interwoven and DoubleClick Partner Up; and Chitika Launches RealContext, Content And Behavior Ad Targeting Read Mo...

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Mapquest Beta Tests Local Search
Media

Mapquest Beta Tests Local Search

20y Janis Mara

Mapquest Beta Tests Local Search

The 8-year-old mapping and routing Web site plots a course into the hot local search market. Read More...

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MSN Plays Catch Up with Newsbot, Blogbot
Media

MSN Plays Catch Up with Newsbot, Blogbot

20y Janis Mara

MSN Plays Catch Up with Newsbot, Blogbot

Seeking to avoid being left behind in the search engine dust, MSN plans to offer bots for searching news and Web logs, as well as other features. Read...

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Gates Weighs In On Spyware Issue
Media

Gates Weighs In On Spyware Issue

20y Janis Mara

Gates Weighs In On Spyware Issue

Speaking at MSN's Strategic Account Summit, Microsoft's CEO spoke out against 'parasitic' software. Read More...

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New Study Links Online Ads, In-Store Sales
Media

New Study Links Online Ads, In-Store Sales

20y Janis Mara

New Study Links Online Ads, In-Store Sales

MSN teams with Kraft, Procter & Gamble, Nestle, and Johnson & Johnson to research online advertising's effectiveness. Read More...

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Ballmer: MSN's Search to Debut Within a Year
Media

Ballmer: MSN's Search to Debut Within a Year

20y Janis Mara

Ballmer: MSN's Search to Debut Within a Year

There's 'no magic' in search, according to Microsoft's CEO, who offered lots of attitude, but few specifics. Read More...

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aQuantive Straddles Publisher/Advertiser Gap
Media

aQuantive Straddles Publisher/Advertiser Gap

20y Janis Mara

aQuantive Straddles Publisher/Advertiser Gap

The online advertising company puts together a team to try a new model. Read More...

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Kanoodle Scores MSNBC.com As Client
Media

Kanoodle Scores MSNBC.com As Client

20y Janis Mara

Kanoodle Scores MSNBC.com As Client

The second tier search listings provider nabbed MSNC.com as a client for its content-targeted sponsored links. Read More...

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FindWhat, Thomas To Create B2B Portal
Media

FindWhat, Thomas To Create B2B Portal

20y Janis Mara

FindWhat, Thomas To Create B2B Portal

The paid listings provider teams with a 103-year-old business-to-business publisher. Read More...

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ValueClick Affiliate Marketers Unite Under One Brand
Media

ValueClick Affiliate Marketers Unite Under One Brand

20y Janis Mara

ValueClick Affiliate Marketers Unite Under One Bra...

Owned by the same company, the two affiliate marketing companies now have the same name. Read More...

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Kanoodle Adds Relevance to Contextual Rankings
Media

Kanoodle Adds Relevance to Contextual Rankings

20y Janis Mara

Kanoodle Adds Relevance to Contextual Rankings

The paid listings company, which formerly ranked its content-targeted links strictly according to bid price, is adding relevance to the equation. Read...

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